The OnBrand Podcast OnBrand

Branding management is not just for large global brands that need to fiercely guard their reputation and assign billions of dollars to the right advertising channel. Branding management is for every business that wants to resonate and engage with their target audience. It’s for every brand that needs to develop a powerful digital marketing strategy that demonstrates its value and helps them stand out from the crowd. It’s for every business that wants to build an omnichannel presence that gets them noticed by the people that matter when it matters.

Is your father constantly dropping your kid? Does your girlfriend hit three SUVs as she parallel parks? Is your dad rubbish at cooking for himself? Probably not. Yet brands still resort to stereotypes when looking to connect with consumers. Does this lack of imagination of what an evolved human is today come from laziness, ignorance, or something else? Where does humor end, and responsibility begin? 



In this panel discussion on bias in branding—from gender and ageism to (dis)ability and culture—questions will be asked on whether stereotyping of consumers is good for business. The session is moderated by Kerrie Finch (Founding Partner, futurefactor) with Amanda Fève (Chief Strategy Officer, Anomaly), Eileen Bosman (Head of Content, Dept Agency), and Sally Smallman (Global Head of Consumer Planning, Johnnie Walker at Diageo). 

Recorded live in Amsterdam at OnBrand ‘19, Europe’s leading branding conference. 

Can hope, humor and optimism tackle the problem of tribal politics?

 

The European Elections in 2019 finished with the highest voter turnout in two decades, and the first increase since the very first election in 1979. Unlike former election campaigns, this push was led by a piece of highly emotional storytelling that had tremendous impact - resulting in the most highly effective election campaign ever. 

 

In this interview, Creative Review Editor Eliza Williams sits down with Mikael Jørgensen, CEO of Danish creative agency &Co., and Tanja Rudolf, Advisor to the Director-General of the EU Parliament, about why creativity is essential to making complex messages more appealing. 

Recorded live in Amsterdam at OnBrand ‘19, Europe’s leading branding conference. 

The Amsterdam Dance Event (ADE) is both a music conference and festival, widely recognized as the global meeting point for the creative industry around electronic music. ADE consists of a daytime conference & festival and night-time festival program, with more than 1000 events across 200 locations. Which basically means that the city of Amsterdam breathes electronic music for five days and nights. 

In this episode, Thomas & Twan share a behind-the-scenes look at the inner workings of organizing, promoting, and branding such an iconic event. Recorded live in Amsterdam at OnBrand ‘19, Europe’s leading branding conference. 

“For too long, brands have been too focused on short-term revenue, and not on the long-term impact of what we’re doing.” The business case for brand activism is clear, but what are the limits and opportunities of brands stepping in to solve our climate crisis? Can brands really step up to support systemic change? 

 

Pairing agency insight with long-standing experience from those working to drive positive impact, this panel discussion reflects on our new social and political landscape and why brands and business leaders need to prepare to embrace change. 

 

Hosted by Lucy von Sturmer, Founder of The Humblebrag, this panel discussion features Merijn Everaarts, founder and owner of Dopper, Emma Hamilton-Foster, Head of Sustainability at Vivofoot, and Morten Saxnaes, Head of Brand Activation at Danish creative agency &Co. 

Recorded live in Amsterdam at OnBrand ‘19, Europe’s leading branding conference. 

“I tell designers that on Halloween they should go dressed as who they pretend to be on social media.” Everyone is trying to figure out how to quantify the impact of design so they can get a real seat at the leadership table and elevate the impact of design inside of their company. But what if they are asking the wrong questions and trying to fix the wrong things? 



In this episode, Stephen Gates opens up about the challenges he sees in most companies, actionable insights he has discovered that reveal the real problems, and the solutions he has implemented as the Head Design Evangelist at InVision working to elevate the impact of design with companies of all sizes across the world. 

Recorded live in Amsterdam at OnBrand ‘19, Europe’s leading branding conference.