Выпусков: 787
Authentic Persuasion Show Jason Cutter
-
- Бизнес
The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!
The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.
This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!
The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.
Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com
-
[752] Asking for the Sale
How can sales professionals effectively address and alleviate customer fears? What are some practical ways salespeople can create a sense of safety for their clients?
Sales is no longer about transactions but about interactions. Understand your customer's fears and work to alleviate them, employing the SAFE method—Successful At Fear Elimination.
This is an excerpt from one of my training sessions where I talked about some important closes that you should be using in sales.
Join me as I explore why truly effective salesmanship looks less like pushing for a sale and more like guiding a client to a safe, confident decision.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com -
[751] Consultative Sales Strategy
What is a consultative sales strategy? How effective is this approach to sales?In this episode, I talk about the nuances of consultative sales, the impact of adopting a consultative approach, and mirroring the practices of the medical field.You will learn that true consultative sales extend far beyond merely asking questions. It's about diagnosing a client's issue like a doctor, prescribing the right solutions, and sometimes even advising against a sale if it doesn’t serve the client's needs. Stay tuned as I highlight how to guide clients from their comfort zone to making decisive, informed choices with confidence.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com -
[750] Impactful Sales Follow-Ups
How can salespeople effectively personalize follow-up messages to make them more impactful? What is the difference between manipulation and persuasion in sales?In today's episode, I talk about the vital role of a 'guide' in the hero's journey and how it parallels the world of sales. I also discuss the importance of aligning your follow-up efforts with the customer's 'why,' emphasizing a more impactful connection rather than relying on end-of-quarter manipulations.
Learn more about the pitfalls of discounts and incentives that may seem like bribery, setting strong follow-ups, and how you can shift the odds in your favor to close more deals.Stay tuned for valuable tips and if you're looking for more personalized advice. Let's dive into how you can avoid the 'follow-up trap' and truly move the needle in sales.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com -
[749] Advanced Follow-Up Tactics
How does reminding customers of their own 'why' help in pulling them out of their comfort zone and encourage them to embrace change? In this episode, I talk about the art of persuasive communication. I'll share how this strategy applies universally, whether you're pitching to venture capitalists or simply selling a product or service.Understanding your client's 'why' is more than just sales talk—it's about reconnecting them to their goals and showing them that you are the guide in their journey. Stay tuned as I explore these pivotal concepts, equipping you with the know-how to convert prospects into successful sales.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com -
[748] Transforming Your Sales Process
What makes authentic persuasion different from conventional sales tactics? Why is building trust so crucial in the sales process?In this episode, I talk about the importance of embracing authentic persuasion over high-pressure sales tactics, underscoring that building rapport, empathy, trust, and hope with potential customers is key to avoiding the follow-up trap where clients retreat into their comfort zones and become unresponsive. A personalized, client-focused approach in sales can not only increase responsiveness but also foster long-term trust and gratitude, avoiding the common pitfall of customers feeling pressured and ultimately dissatisfied.Use genuine conversations to build a reliable pipeline and turn those silent prospects into engaged, happy customers. Stay tuned!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com -
[747] Selling in Extended Sales Processes
What unique challenges do salespeople face in industries with longer sales cycles? Why is it important to treat each conversation as an individual sales opportunity?
In this episode, I emphasize the importance of treating each interaction in the sales process as a unique opportunity, regardless of the length of the sales cycle.
I also introduce the catchy concept of the "prospect witness protection program" to describe the challenging phenomenon of prospects going cold and the need for sales reps to understand and avoid the triggers that lead to this situation.Join me for these insights, stay tuned, and get ready to transform every sales conversation into a stepping stone toward success.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com