Выпусков: 110

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

The Spin Sucks Podcast with Gini Dietrich Gini Dietrich, Founder of Spin Sucks

    • Карьера

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

    Where and How Shared Media Fits in Your PESO Model Strategy.

    Where and How Shared Media Fits in Your PESO Model Strategy.

    It seems like every day brings with it a new social media channel or trending meme. What TikTok dance craze have you learned during the pandemic? What are we going to do about our influencer programs? Will a broom really stand up by itself on a particular day because of a hashtag trend? And what the heck is this Vero thing all about?

    It’s tough to keep up. Every day there is something new and fun and cool that other people are doing on social media, leaving you with a sense of FOMO—fear of missing out.

    We all get FOMO, but it’s a terrible way to decide how to spend your time on social media and to allocate your content budget. Instead, you need to “fish where there are fish.” In social media terms, that means to be where your audience and community already talk about you, your competitors, and industry topics, and engaging with them there.

    And that’s what we’re going to talk about on today’s Spin Sucks podcast episode. That and how shared media fits into a larger PESO Model program.

    • 13 мин.
    How to Use Earned Media In the PESO Model Process

    How to Use Earned Media In the PESO Model Process

    In the PESO Model process, where earned and owned media overlap, search engine optimization reigns supreme. Though SEO seems scary to a marketer or communicator who is not trained in the intricate details of the specialty, we are not going to focus on anything technical. Rather, the process focuses on doing what you do best while implementing some search engine optimization at the same time.

    • 13 мин.
    A Deep Dive Into Owned Media In a PESO Model Program

    A Deep Dive Into Owned Media In a PESO Model Program

    If there were ever a time to learn how to build a strategic PESO Model program, it is now. Between the pandemic and furloughed jobs, and civil unrest and social injustice, the ability to evolve quickly is more and more relevant, and that's what Gini talks about in this week's episode of the Spin Sucks Podcast.

    • 15 мин.
    Using the PESO Model to Pivot Your Career In Times of Crisis

    Using the PESO Model to Pivot Your Career In Times of Crisis

    The role of the communicator is to adapt, and evolve, especially now. Not only do we have to keep up with current events and work to stay top-of-mind without seeming tone deaf, we have to learn and use everything new that comes along—or be able to make the decision you don’t have to use everything new that comes along. In this week's episode of the Spin Sucks Podcast, Gini talks about how the PESO Model can help in all of these instances.

    Links Mentioned In This Episode

    Spin Sucks (the book)

    Traction: Get a Grip on Your Business

    Built to Sell

    PR Pros Must Embrace the PESO Model

    Spin Sucks Community

    PESO Model Certification

    • 10 мин.
    Taking a Stand for Social Justice

    Taking a Stand for Social Justice

    In today's episode of the Spin Sucks Podcast, Gini talks about what it means for a company to take a stand for social justice, the kinds of conversations you need to have with your team and clients, what it can cost, and why it's absolutely necessary to do.

    LINKS MENTIONED IN THIS EPISODE


    Gina Luttrell and Natalia Flores 

    Diversity, Equality, and Inclusion

    Spin Sucks Community

    Employee Activism

     

    • 12 мин.
    Taking Career Advice from Nature

    Taking Career Advice from Nature

    A recentWall Street Journal article talks about how to survive the pandemic by taking cues from nature. Naturally, of course. 
    As it turns out, wildfires, pine cones, armadillos, geckos, and mantis shrimp hold the key to out coming out of the pandemic with our heads on straight—and a new found passion for our careers. 
    The idea that we can innovate by observing and copying nature is a concept popularized by Janine Benyus, an American natural sciences writer, innovation consultant, and author. It applies to new products, such as adhesives inspired by the sticky feet of the gecko and underwater cameras suggested by the eyes of the mantis shrimp. 
    But the natural world offers so much more than simply ideas for product design. It can also offer insight into how to keep up with quickly changing markets, cooperating with peers, and fostering resilience—each which are relevant to every one of us, no matter where we are in our career growth.
    Many of the roughly eight million species on Earth have weathered times of intense disruption—something human beings are experiencing now. The non-human species have developed strategies to help them not just adapt to harsh conditions, but to thrive. Strategies we can learn from. 
    The aforementioned article looked at five ways organisms respond to periods of extreme adversity—and the insights they hold that are valuable to you. And that is what this episode of the Spin Sucks podcast is about: what you can learn from nature to pull yourself—and your career or your business—out of the pandemic.
    Links Mentioned In This Episode
    What We Can Learn from Nature

    Janine Benyus

    Marketing In the Round

    Spin Sucks (the book)

    Spin Sucks Academy

    Spin Sucks Community

    • 11 мин.

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