Two Pixels Off Michael Janda and Brad Hussey

In this episode of 'Two Pixels Off', Michael Janda and Brad Hussey chat about the ins and outs of client management for creative entrepreneurs. They stress the importance of qualifying clients because not every project deserves a 'yes'. They dish out tips on dealing with bad clients, bully clients, and difficult clients, and why it's smart to be picky about who you work with. They talk about analyzing the client, project, and budget before diving in and highlight the barbecue method for managing leads and projects. They also emphasize slowing down the sales process for better results and setting realistic expectations with clients about budgets and outcomes. You'll hear some funny stories about client experiences that show why handling bad clients the right way is so important. Plus, they share insights on engaging clients in a discovery process, the importance of multiple touchpoints in the sales cycle, and how to up your selling game while mastering the art of saying no to bad clients.
 
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About Two Pixels Off (Podcast)
Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!
Learn More: https://twopixelsoff.com
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Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.
Learn More: https://wixstudio.com
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Connect with Mike Janda
Website: https://michaeljanda.com
Community: https://morecreativeacademy.com
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Courses: https://morejanda.teachable.com
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Connect with Brad Hussey
Website: https://www.bradhussey.ca/
Community: https://creativecrewcommunity.com/
X: https://twitter.com/bradhussey
Facebook: https://facebook.com/bradhussey
LinkedIn: https://linkedin.com/in/bradhussey
Instagram: https://instagram.com/bradhussey
YouTube: https://www.youtube.com/@CreativeCrewCommunity

In this episode, of Two Pixels Off, Michael Janda and Brad Hussey dive into the art of nailing the perfect elevator pitch for selling creative services and design. They chat about different strategies, like pinpointing your target market's problems or starting with a problem that needs solving, and how these can amp up your sales pitches. They also talk about making your pitches sound natural and tailoring them for different audiences. With a mix of practical advice and some fun Canadian slang, this episode is loaded with tips for creative freelancers and agency owners looking to sharpen their pitching skills and boost their sales.
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About Two Pixels Off (Podcast)Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!Learn More: https://twopixelsoff.com
*******Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.Learn More: https://wixstudio.com
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Connect with Mike JandaWebsite: https://michaeljanda.comCommunity: https://morecreativeacademy.comInstagram: https://instagram.com/morejandaYouTube: https://youtube.com/morejandaLinkedIn: https://linkedin.com/in/morejandaCourses: https://morejanda.teachable.com
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Connect with Brad HusseyWebsite: https://www.bradhussey.ca/Community: https://creativecrewcommunity.com/X: https://twitter.com/bradhusseyFacebook: https://facebook.com/bradhusseyLinkedIn: https://linkedin.com/in/bradhusseyInstagram: https://instagram.com/bradhusseyYouTube: https://www.youtube.com/@CreativeCrewCommunity
 

In this episode, Michael Janda and Brad Hussey dive into the often overlooked but critical topic of burnout, particularly in the area of creative entrepreneurship. They share personal stories about hitting rock bottom due to self-inflicted stress, high activity levels, and creative blocks. Both recount their journeys of overcoming these meltdowns by finding a balance between their work and personal lives, managing investment yield, and prioritizing self-care. They also touch on the importance of scheduling, and how giving yourself space and grace can lead to peace and renewed drive.
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About Two Pixels Off (Podcast)Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!Learn More: https://twopixelsoff.com
*******Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.Learn More: https://wixstudio.com
*******
Connect with Mike JandaWebsite: https://michaeljanda.comCommunity: https://morecreativeacademy.comInstagram: https://instagram.com/morejandaYouTube: https://youtube.com/morejandaLinkedIn: https://linkedin.com/in/morejandaCourses: https://morejanda.teachable.com
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Connect with Brad HusseyWebsite: https://www.bradhussey.ca/Community: https://creativecrewcommunity.com/X: https://twitter.com/bradhusseyFacebook: https://facebook.com/bradhusseyLinkedIn: https://linkedin.com/in/bradhusseyInstagram: https://instagram.com/bradhusseyYouTube: https://www.youtube.com/@CreativeCrewCommunity

Sell benefits, not features is a lie! Let's discuss the age old marketing strategy of features vs. benefits. Why are people teaching to sell benefits not features? What makes your business unique? What are the benefits the client have to gain from working with you? What are the features that will make a customer choose you over your competition? In this conversation with Michael Janda and Brad Hussey, the importance of highlighting both benefits and features in creative businesses was discussed. Understanding the difference between features and benefits is crucial in creating effective marketing strategies. Mike and Brad also discussed various marketing strategies for differentiating products, focusing on the importance of understanding the target audience's emotional needs and preferences.*******
About Two Pixels Off (Podcast)Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!Learn More: https://twopixelsoff.com
*******Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.Learn More: https://wixstudio.com
*******
Connect with Mike JandaWebsite: https://michaeljanda.comCommunity: https://morecreativeacademy.comInstagram: https://instagram.com/morejandaYouTube: https://youtube.com/morejandaLinkedIn: https://linkedin.com/in/morejandaCourses: https://morejanda.teachable.com
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Connect with Brad HusseyWebsite: https://www.bradhussey.ca/Community: https://creativecrewcommunity.com/X: https://twitter.com/bradhusseyFacebook: https://facebook.com/bradhusseyLinkedIn: https://linkedin.com/in/bradhusseyInstagram: https://instagram.com/bradhusseyYouTube: https://www.youtube.com/@CreativeCrewCommunity

What buyer objections are common in the creative services industry, and how do experts like Brad Hussey and Michael Janda tackle them? How can you address concerns about price, quality, timeline, and customer experience? What strategies can help overcome client hesitations? Dive into this episode to find out how to navigate client budget constraints, create flexible solutions, and maintain professional integrity while turning objections into opportunities.
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About Two Pixels Off (Podcast)
Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!
Learn More: https://twopixelsoff.com
*******
Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.
Learn More: https://wixstudio.com
*******
Connect with Mike Janda
Website: https://michaeljanda.com
Community: https://morecreativeacademy.com
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Courses: https://morejanda.teachable.com
*******
Connect with Brad Hussey
Website: https://www.bradhussey.ca/
Community: https://creativecrewcommunity.com/
X: https://twitter.com/bradhussey
Facebook: https://facebook.com/bradhussey
LinkedIn: https://linkedin.com/in/bradhussey
Instagram: https://instagram.com/bradhussey
YouTube: https://www.youtube.com/@CreativeCrewCommunity

How can you land high-value creative projects? What factors do freelance clients consider when deciding whether to work with you? Is price the only thing that matters? And how do you compete with established creative agencies or freelancers?
In this fourth episode of "Two Pixels Off," Michael Janda and Brad Hussey discussed what influences clients' purchasing decisions and why price shouldn't be the sole deciding factor. They explained that clients consider many elements, forming a pyramid with price at the base. This means freelancers and agencies should prioritize other factors such as quality, relationships, and craftsmanship to build trust and loyalty. They also offered tips on where to focus to stand out and compete successfully with larger industry players.
 
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About Two Pixels Off (Podcast)
Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!
Learn More: https://twopixelsoff.com
*******
Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.
Learn More: https://wixstudio.com
*******
Connect with Mike Janda
Website: https://michaeljanda.com
Community: https://morecreativeacademy.com
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Courses: https://morejanda.teachable.com
*******
Connect with Brad Hussey
Website: https://www.bradhussey.ca/
Community: https://creativecrewcommunity.com/
X: https://twitter.com/bradhussey
Facebook: https://facebook.com/bradhussey
LinkedIn: https://linkedin.com/in/bradhussey
Instagram: https://instagram.com/bradhussey
YouTube: https://www.youtube.com/@CreativeCrewCommunity