UI Breakfast: UI/UX Design and Product Strategy Jane Portman

How does product design relate to the company’s growth goals? Our guest today is Brent Palmer, the product design manager at Mixpanel. You’ll learn about their shaping process, how their design team contributed to the development of their new pricing, how to deal with cross-functional teams, and more.

How can storytelling help us achieve marketing goals? Our guest today is Rebecca L. Weber, a journalist and writing coach. You’ll learn how to use stories in different situations, why you should keep an idea bank, tips for overcoming the anxiety over writing, and more.

Why should SaaS businesses invest in a pricing strategy? In this episode, we talk to Chris Mele, the managing partner at Software Pricing Partners. You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more.

There’s so much more to the design craft than just designing. How can you work harmoniously with stakeholders in a project? Our guest today is Paul Boag, a CRO expert. You’ll learn how to involve clients in the design process, how to communicate your design to different stakeholders, how to deal with committees, and more.

How can the JTBD framework help with customer development and product positioning? In this episode, we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.

How can services improve and expand our product experience? Our guest today is Justin Zalewski, director of product design and strategy at Studio Science. You’ll learn their framework for figuring out customer pains, how to establish the balance between self-serve and done for you, how to test your design service prototype, and more.