The UppSkill Podcast - Marketing, Business and Everything Startup Arbab Usmani

Ever wondered why we often gravitate towards things that others are already buzzing about?

This magnetic pull is the work of social proof, a psychological phenomenon that significantly influences our decisions.

Imagine you're strolling down a busy street, deciding where to dine. One restaurant is bustling with happy diners, while another is eerily quiet. Instinctively, you're drawn to the lively spot. That's social proof in action!



in today's podcast we will learn how marketers are using social proofs almost everywhere, what is psychology behind it and how you can also use it!

Scarcity marketing capitalizes on human psychology by creating a sense of urgency and exclusivity.

It's evident in strategies like limited-time offers and low stock warnings, which make products appear more desirable.

This approach is often seen in ecommerce, with tactics like Amazon's "Deal of the Day" or exclusive launch offers for mobile phones.

It plays on the fear of missing out (FOMO) and the thrill of competition, persuading consumers to buy quickly or risk losing out.



I hope this podcast will help you to become a better marketer.

We as digital marketer deals of a lot of things, especially some myths which haunt us as these myths comes from clients.



Next time any client tells you any of the myths present in the podcast, you can answer beautifully.

ek marketer bahut si alag alag skills ko le ke banta hai, usko apni marketing ko behtar karne ke liye ye saari skills use karni hoti hai.



aaj is podcast me hum janenge ki ek marketer ko kaun kaun si 5 skills aur bahtar bana sakti hai.

Nike ke tagline ko sabne suna hai 'Just do it'



par is tagline ke piche ki soch kya thi?

Is tagline ne 18% market share se 43% market share pe la ke khada kar diya Nike ko US me.



aaj jante hai is case study ko

doston aksar hum apne failures ko ek bure nazariye se dekhte hai par sachai ye hai ki agar wo na ho toh na learning curve hoga aur na hi jeet ka maza.



Aap sochiye ki bachpan me aap kitni baar fail hue honge jab chalna shuru kiya tha, kya wo bachha failure ke dar se aghe effort karna band kar deta hai ya fir fail ho ho ke hi chalna seekhta hai.



Bade ho ke ye attitude me badlav kyun?



bas isi baat ko hamne apne is podcast ke zariye aapke saath share kiya hai