The future is words. More businesses are investing in high quality UX writers and content strategists. Apple, Uber, Shopify, Spotify, Amazon...the list goes on. "UX Writer" is now one of the hottest jobs in tech - and around the world, too. Why? They realise writers embedded in design crews are the great differentiator. This podcast is all about those writers - who they are, where they come from, what they do...and why the work they do is so important. You've heard all about the stories of building computers in garages. Now it's time for the writers to stand up - and take their place.
Going global: UX writing and content strategy outside the United States, with Mario Ferrer
Mario Ferrer was a senior UX writer at King Games, now he’s a senior UX writer at Skyscanner. He’s also one of the cofounders of the UX Writers Meetup in Barcelona - and he’s perfectly placed to help us understand the UX writing community outside the United States.
Think bigger: how UX writers can embrace content strategy, with Kristina Halvorson
This month Kristina Halvorson will launch Button - Brain Traffic’s first conference dedicated to product content strategy. In this chat, we talk about Button, why UX writers should be excited about it…but also, we pick up on something Scott Kubie and I discussed: what is the future of UX writing? Kristina makes the point that UX writers shouldn’t necessarily stay UX writers forever. They need to embrace content strategy if they want to move forward in their careers.
What we're getting wrong (and how to get better), with Scott Kubie
Scott Kubie is one of the most well-regarded voices in content strategy. Currently a free agent on contract at Mailchimp, Scott's worked previously as the Lead Content Strategist at Brain Traffic (alongside content strategy expert Kristina Halvorson). Before that, he worked as a content strategist and interface writer at Wolfram Research and a mobile app startup.
Ditto: the two Stanford grads creating UX wriitng software
In this episode, I speak with Jessica and Jolena about their product Ditto, what it means for UX writers and content strategists, how they developed the product, what it’s like going through the Y Combinator process, and where they want to take it.
If you’ve been on the search for a way to manage your copy within a full system, this interview is for you.
12 essential pieces of UX writing wisdom
It's been just over a year since I started Writers of Silicon Valley. In that time I've interviewed 12 expert UX writers and content strategists from around the world. They've worked at companies like Google, Spotify, Facebook, Netflix, Uber, and more. I've gone through the past year's worth of episodes and combined what I think are among the 12 best pieces of advice for UX writers, both beginner and veteran alike.
Accessibility and diversity in UX writing, with Google's Shayla Byrd
This might be one of the most illuminating conversations I’ve had in a long time. Shayla has an extensive history, ranging from poetry to journalism. She joined Google to work on accessibility tools. In this episode, we talk about accessibility and diversity in UX writing, what it’s like to work as a Google UX writer, how UX writers can make sure their copy is truly accessible