25 min
#8 Episode with Eva Halasz, part 1, on Branding in China E-commerce w Chinach
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- Marketing
The episode features Eva Halasz, international grade marketing expert and academic professor. We discuss how to create a successful brand in China including both methodology frameworks and practical examples. Case studies include:
5 international brands that made it to China how they did it. From lingierie, thru clothing, products for babies, fast food, hospitality
4 Chinese brands who won over foreign competitors and how they achieved it
1 Chinese brand that rocked abroad
How parental fear for baby’s cognitive abilities converted into success of nappies
Understanding of Chinese cuisines as a success factor for fast food category
Customer research à la start-up and how it paid off
When customers washed vegetables in the washing machine and how a brand accommodated to it
Recipe for China
Critical aspects to cover to create a successful brand
How to break rulesto make it in China
New notion of Made in China
Contact to Eva https://www.linkedin.com/in/eva-halasz-0b9a801/
The episode features Eva Halasz, international grade marketing expert and academic professor. We discuss how to create a successful brand in China including both methodology frameworks and practical examples. Case studies include:
5 international brands that made it to China how they did it. From lingierie, thru clothing, products for babies, fast food, hospitality
4 Chinese brands who won over foreign competitors and how they achieved it
1 Chinese brand that rocked abroad
How parental fear for baby’s cognitive abilities converted into success of nappies
Understanding of Chinese cuisines as a success factor for fast food category
Customer research à la start-up and how it paid off
When customers washed vegetables in the washing machine and how a brand accommodated to it
Recipe for China
Critical aspects to cover to create a successful brand
How to break rulesto make it in China
New notion of Made in China
Contact to Eva https://www.linkedin.com/in/eva-halasz-0b9a801/
25 min