Advisers Assemble - Lead Generation For Financial Services Alex Curtis

Martin Lightbowne, Managing Director and Business Protection Specialist of OnPoint Financial joins Alex on the podcast once again, this time to chat about his monthly protection masterclasses and more!

Alex is back for another solo episode this time to highlight the importance of why specific content is king.

In this episode, Steph makes her sparkling debut on the show and takes the trophy for the winning advert! From skincare to cars, tarantulas and more, the team hopes to inspire you with more ideas for your websites and social media platforms.

What are your buying habits like?

How much research do you do before buying that shiny new car, fancy BBQ or booking a well-deserved holiday?

And, what does all this have in common with generating leads to your website?

In this episode, Alex shares the three key things you need to do to drive people looking for financial advice to your website.

Is it worth trying to get free clicks from Google? Alex would heavily argue yes, as some brokers pay a lot per click to get people from Google to their website. No matter how deep their pockets, how big their budget nobody spends money on ads without a return, especially brokers.

In this episode, Alex looks at the value of clicks generated from Google (not from ads) for three websites:

Website 1 £6,240 pounds worth of traffic in the last 28 days.
Website 2 with £6,900 worth of traffic in the last 28 days.
Website 3 with £27,000 worth of free traffic in the last 28 days.

Alex explains how he got to those numbers, what it means and how you can understand the value of a click from Google to a website.

Alex is back with another solo episode, this time to highlight the importance of human interaction and the part this plays in website performance.