100 episodes

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon Yael Keon

    • Business

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

    5 Practical Antidotes to Sales Mindset Wobbles

    5 Practical Antidotes to Sales Mindset Wobbles

    “Selling is a Service” That’s all well and good to say but when it comes to crunch time during that promotion or sale, simply repeating that statement to yourself is not going to cut it. It’s kind of like saying willpower is the way to develop habits - simply just not enough.

    The question then comes up - what can I do when I am feeling those selling mindset wobbles?

    In this episode, I’m sharing 5 practical ways you can combat those nasty sales thoughts and feel confident in sending those emails.

    You’ll learn:


    Why just using a swipe file (or ChatGPT) will actually make you feel more sales-y
    How knowing your numbers is really your secret weapon
    What evidence to collect to give you that confidence boost you need

    And my top recommended tactic if you know those negative thoughts are going to come up.

    If you want more tips on selling in a feel good way, then I highly recommend grabbing my Everyday Email Sales course. Everyday Email Sales is not about big promotions or launches – instead these are the strategies you can use on a day to day basis in your email marketing. Grab it at yaelkeon.com/everyday

     

    Want to see more of what I get up to when I’m not podcasting?


    Hang out with me on Instagram @yaelkeon
    Get my freebie: 80+ Fill in the Blank Email Ideas
    Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
    Shop The Email Marketing Superstore
    Join The Email Experience


    See omnystudio.com/listener for privacy information.

    • 17 min
    8 Steps to Conquering Email Marketing

    8 Steps to Conquering Email Marketing

    Let’s take a little step back and look at the big picture of email marketing and how to get started.

    Even if you do have some of your email marketing setup please don’t disregard this episode, as you may find you have missed a crucial step. Or perhaps you’ve done the first 5 but are missing out on the true potential of email marketing by stopping where you have.

    Email marketing is definitely one of those things that you can be working on forever. It is never done. There are always new layers you can add in.

    This is why it can be incredibly overwhelming – all those shiny objects.

    But the shiny objects are no good if you don’t have the foundations right. This is where the 8 steps come in.

    From brainstorming ideas to setting up your software to create a welcome experience to automation, you’ll know exactly what you need to do.

    These 8 steps are pulled directly from my new FREE course Get Started with Email Marketing. Think of this episode as the outline but the free course goes into each of those so much deeper.

    If you want to know more make sure to register at yaelkeon.com/start.

     

    Want to see more of what I get up to when I’m not podcasting?


    Hang out with me on Instagram @yaelkeon
    Get my freebie: 80+ Fill in the Blank Email Ideas
    Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
    Shop The Email Marketing Superstore
    Join The Email Experience


    See omnystudio.com/listener for privacy information.

    • 15 min
    Get your First Signups

    Get your First Signups

    Getting those first email subscribers can be daunting. Not only do you have that worry about why would anyone sign up to my email list but you also have some tech setup to deal with.

    Inside this episode, you’ll learn:


    How to create a compelling reason for someone to sign up to your list (even if you don’t have a lead magnet)
    Where and how to add forms on your website
    The biggest mistakes to avoid

    After listening, you’ll feel much more confident in inviting your audience to your list.

    This episode is a sneak peak of just one of the lessons inside my new, free course Get Started with Email Marketing.

    With almost 2 hours of video trainings, divided into bite-sized chunks, you’ll:


    Understand what email marketing really is (Hint: It isn’t just newsletters)
    Get the 8 steps to implementing your email marketing strategy
    Have your burning questions answered through the ever-expanding FAQs section. Things like “When’s the best time to send an email?” and “How do I know if I’m doing any good?”

    And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps.

    Get your hands on this today at yaelkeon.com/start

     

    Want to see more of what I get up to when I’m not podcasting?


    Hang out with me on Instagram @yaelkeon
    Get my freebie: 80+ Fill in the Blank Email Ideas
    Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
    Shop The Email Marketing Superstore
    Join The Email Experience


    See omnystudio.com/listener for privacy information.

    • 15 min
    FREE COURSE ANNOUNCEMENT - Get Started with Email Marketing

    FREE COURSE ANNOUNCEMENT - Get Started with Email Marketing

    ANNOUNCEMENT - The new FREE course Get Started with Email Marketing is here.

    With almost 2 hours of video trainings, divided into bite sized chunks you’ll be ready to take action today.

    Understand what email marketing really is (Hint: It isn’t just newsletters)

    Get the 8 steps to implementing your email marketing strategy

    Have your burning questions answered through the ever-expanding FAQs section. Things like “When’s the best time to send an email?” and “How do I know if I’m doing any good?”

    And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps.

    You’ll be on your way to:


    Get Confident with your content - because you, yes, even you, can send emails that your audience wants to read
    Know how to make the “right” choice of email marketing software - no more asking randoms in Facebook groups
    Grow your email list without fancy lead magnets - and show up and serve those new subscribers with class
    Overcome those mindset blocks that are stopping you from hitting send
    Discover automations & segmenting - AKA how to make sure you are sending the right emails to the right people at the right time
    Understand how it all fits together - by creating the 5 essential Email Experiences.

    Get instant access totally for free at yaelkeon.com/start


    See omnystudio.com/listener for privacy information.

    • 3 min
    Don’t Send Email Newsletters

    Don’t Send Email Newsletters

    Email newsletters are dead. And, no, I that doesn’t mean I am burning my business to the ground.

    Because email marketing does not equal email newsletters.

    Email newsletters were the way people were using email marketing 20 years ago. A few things have changed since then…

    No one would have expected social media not to have changed in the last 5 minutes, yet somehow they get stuck in the mindset of how email was way back when.

    It has changed. And the potential is ridiculous.

    In this episode, I’m sharing 5 ways email marketing should be used today.

    And the best news is - you can forget about most of the rules and use it in a way that makes sense to you and your business.

     

    Want to see more of what I get up to when I’m not podcasting?


    Hang out with me on Instagram @yaelkeon
    Get my freebie: 80+ Fill in the Blank Email Ideas
    Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
    Shop The Email Marketing Superstore
    Join The Email Experience


    See omnystudio.com/listener for privacy information.

    • 17 min
    15 Practical Email Writing Tips

    15 Practical Email Writing Tips

    Don’t think you are a good writer? Then this podcast episode is for you!

    The truth is anyone can be a good writer. It just takes time, practice and a little guidance.

    The good news? Email is the perfect place to practice your writing as it isn’t so “public”. It is with your trusted audience so you can use this space to get better and better.

    So please don’t let the misconception that you “are not a good writer” stop you from sending emails.

    But to help you out, I’m here to offer some of my favourite tips. Coming from someone who is not technically a writer but who has written and reviewed tens of thousands of emails.

    This is NOT another piece of email marketing writing tips where they only talk about subject lines and layouts (I have different episodes for those).

    Instead, inside this episode you’ll learn 15 practical tips to help you write the actual words and make them stand out.

    From tone of voice to power words to email openers, you’ll get some advise you can take away and use today.

     

    Resources mentioned:

    Engaging Emails Course

    Ep 101 - Email Design Essentials

    Ep 42 - Spice up your Subject Lines

    WordStream Power Words Article

     

    Want to see more of what I get up to when I’m not podcasting?


    Hang out with me on Instagram @yaelkeon
    Get my freebie: 80+ Fill in the Blank Email Ideas
    Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
    Shop The Email Marketing Superstore
    Join The Email Experience


    See omnystudio.com/listener for privacy information.

    • 16 min

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