122 episodes
Loans On Demand Podcast Luke Shankula
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- Business
From Facebook Ads to the latest/greatest CRM, I’m sharing everything a modern Loan Officer needs to thrive in the 21st century.
I share everything I learn about Mortgage marketing - ad platforms, automated follow up, referral strategies, sales/conversion tips, team building strategies, and building the mindset of a champion so that you too can defy the odds and win.
This show is for Loan Officers and mortgage brokers who understand that technology will either crush their business or transform it. We tell the stories of countless Loan Officers who have adapted and transformed their business models to dominate in this digital era.
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122: Ronda Hickey - Tips From a LO Unicorn That Funds 500 Loans a Year
Today, we're joined by Ronda Hickey. Ronda is a Senior Mortgage Banker at Flat Branch Home Loans from Newton County, Missouri, who's been in the mortgage industry since 2005. Ronda, an industry unicorn who is great at underwriting and also a master of sales, has a yearly personal production range between 450-500 loans, while also managing a team and raising 5 kids.
Ronda is here to discuss:→ How she manages her time in her business, keeps detailed notes on clients, and has boundaries for her personal life.→ Value adds you can give to Realtors, niching your referral ask, and where to find business and gain market share.→ How overwhelming your client with too much information can lose you deals, and why it's important to say "how", not "no".
Flat Branch Home Loans Website: www.fbhl.com
Ronda Hickey's Email: rhickey@fbhl.com
Ronda Hickey's Facebook: @RondaHickey
Ronda Hickey's LinkedIn: @RondaHickey
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula -
121: Kahren Oxner - The Mindset You Need to Become a Successful Loan Officer
Today, we're joined by Kahren Oxner. Kahren is a Producing Branch Manager at UMortgage from Wilsonville, Oregon, and is also the Pacific Northwest Regional VP. After buying her first home at the age of 21, she has turned a double major of Finance and Marketing into a 23+ year mortgage career.
Kahren is here to discuss:→ Utilizing Level Up Sales Coaching for her LOs and emphasizing exposure to different coaching styles and strategies across different teams, and leaning into what you're best at.→ The curse of knowledge when teaching, acquiring new skills from underwriting to video and social media, and prioritizing action over perfection.→ Being authentic and embracing failure, tying your self-worth to success, building relationships and collaboration, and staying proactive in your business and being consistent.
Kahren Oxner's Website: www.kahrenoxner.com
Kahren Oxner's LinkedIn: @KahrenOxner
Kahren Oxner's Instagram: @kahreno
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula -
120: Evan Wade - How to Become an Entrepreneur in the Mortgage Industry
Today, we're joined by Evan Wade. Evan is the President and CEO of Epoch Lending from Philadelphia, Pennsylvania, and is also the Founder of EpochOS, an all-in-one business management tool for mortgage brokers to automate accounting, finance, business intelligence, commission calculation, and more.
Evan is here to discuss:→ Starting in banking at 19, becoming a Loan Officer, and transitioning to CEO and founding his own company.→ The importance of expertise and product knowledge to set yourself apart in the industry.→ How you can start and maintain your mortgage business and make it run efficiently.
Epoch Lending's Website: www.epochfg.com
EpochOS' Website: www.epochos.com
Evan Wade's LinkedIn: @EvanWade
Evan Wade's Facebook: @EvanWade
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula -
119: Jackie Dunlap - Multiple Strategies to Wow Referral Partners and the Easiest Way to Make an SOP
Today, we're joined by Jackie Dunlap. Jackie is the Broker Owner of Next Generation Home Loans from the Denver Metropolitan Area in Colorado, and is also the Owner of the process and origination training company, The Mortgage Calculator.
Jackie is here to discuss:→ Learning how to create processes in your business, growing your business the right way, and tips to get around the pitfall of lots of Loan Officers, making an SOP (standard operating procedure).→ Multiple strategies and touch points to wow referral partners.→ Why consumers are toddlers, the differences of the perception of money among them, and why you need to build up this base directly.
Jackie Dunlap's Instagram: @jackie_pedia_of_all_trades
Jackie Dunlap's LinkedIn: @JackieDunlap
The Mortgage Calculator YouTube: @TheMortgageCalculator
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula -
118: Alexa Faithful - Keeping Social Media Simple Leads to Success
Today, we're joined by Alexa Faithful. Alexa is a Loan Officer at CMS Mortgage from Williamsburg, Virginia, and has been in the mortgage industry since 2015. Alexa is also the author of the 2020 book, "Alexa, Get Me a Mortgage", and has amassed a TikTok following of almost 14,000 from making mortgage content.
Alexa is here to discuss:→ The evolution of her social media, how she makes her social media content, and how she leveraged her book for marketing.→ A simple way she tracks her pipeline to keep leads warm and the small changes she's made to her business that have led to major growth.→ Mentoring the next generation of Loan Officers by helping with education, value propositions, and business development.
Alexa Faithful's Website: www.alexagetmeamortgage.com
Alexa Faithful's TikTok: @alexa_get_me_a_mortgage
Alexa Faithful's Facebook: @AlexaRae
CMS Mortgage Website: www.cmsmortgage.com
CMS Mortgage Instagram: @cmsmortgage
Order "Alexa, Get Me a Mortgage" here.
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula -
117: Connor Bartley - How to Become a Solution Oriented Loan Officer (SOLO) and Grow on LinkedIn
Today, we're joined by Connor Bartley. Connor is a Senior Business Development Consultant at loanDepot from the Dallas-Fort Worth Metroplex in Texas, who's been recruiting professionals for almost 2 decades. Connor has built a big following on LinkedIn around bringing value and education to Loan Officers, and is also a 2-time pie eating contest winner.
Connor is here to discuss:→ The strategy he's used to grow his LinkedIn profile, the mistakes he's learnt from, and how leverages it for networking.→ Why he did his "100 Podcasts in 100 Days" challenge, and how he's educating himself as a recruiter to provide value to Loan Officers.→ And how focusing on leadership, development, and the sharing of information and tactics with Loan Officers will lead to loyalty and better recruiting for teams and brokerages.
loanDepot Website: www.loandepot.com
Connor Bartley's LinkedIn: @ConnorBartley
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
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