17 min
S5:E15 Evangelize Stage in the Powerglass Pipeline TargetOutcome with Steve Grady
-
- Business
We have reached the last stage of the Powerglass Pipeline - Evangelize! Now we are encouraging our Clients to refer us to both Prospects and Customers.
Conecpt 1 - The power of Raving Fans (Evangelists)
•Clients who trust you - will promote you.
•Clients now freely tell others about your company, products and customer service
•They promote your brand – logo garb, participate in your activities, tattoo?
•They use the Network channels and their own methods to refer you to others.
Leads from your Evangelists are powerful
How do you identify your Evangelists?
1.They passionately recommend your company to friends, neighbors, and colleagues.
2.They believe in the company and its people. People are loyal to people, not necessarily company brands.
3.They purchase your products and services as gifts.
4.They provide unsolicited praise or suggestions of improvement.
5.They forgive occasional dips in customer service.
6.They do not want to be bought; they extol your virtues freely.
7.They feel part of something bigger than themselves. Your Cause
Concept 2 - Taking up your Cause - how to encourage your "Raving Fans" to refer and recommend:
•Review your materials when you created Your Cause supported by your Primary Beliefs in the Awareness (Stage 1) phase.
•Have you delivered on your Cause using your Primary Beliefs throughout your Customer’s Journey?
•Have you asked you Clients directly whether they are telling others about your company and offerings?
•If they aren’t, why not? Something is standing in the way. Find out.
Concept 3 - Promoting Evangelism - The Loyalty and Network phases are the groundwork to provide a means for Clients to evangelize. People love to be able to help others with their same Challenges and look smart at the same time. Evangelism is driven by 5 of Dr. Cialdini’s Influence factors: Reciprocity, Commitment, Social Proof, Liking, and Authority. Always be giving to your Community in your Network channels. Keep solving problems for your Clients (New Territories). Use Surprise and Delight with your clients through unexpected actions:
1.Giving them small gifts.
2.Writing them notes – handwritten and mailed is best
3.Having your CEO reach out to clients.
4.Recognizing their birthdays.
5.Sending loyal customers company-branded goodies
6.Personally checking in.
7.Proactively fulfilling their needs.
Incenting Lient Evangelism:
•Ideally, Client evangelists will promote your brand or product without any external motivation.
•But, sometimes it’s necessary to give passionate clients a reason to share that enthusiasm with the world
•Double Reward - Client sends discount code to prospect. Prospect buys with discount and Client also receives discount. Win-Win and you pay only for success. Both are encouraged to share their referral codes with other prospects for more referrals
•Ambassadors - Producing exclusive experiences Clients will be proud or excited to share on social media.
Concept 3: Ensuring Employee Evangelism - It is vital that you have programs in place to nurture and encourage your employees:
1.Establishing a transparent and open culture.
2.Inviting employees to help you create and/or refine your Core Values, Cause and Primary Beliefs. Check with employees on relevance.
3.Paying more than the industry standard and expecting more in return.
4.Putting just as much focus on employee feedback as customer feedback.
5.Supporting educational and career development
6.Hire using culture fit and enthusiasm for the company and products
Head to targetoutcome.com/powerglass-pipeline for your Powerglass Pipeline Playbook and Powerglass Pipeline course. See you there!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/targetoutcome/message
We have reached the last stage of the Powerglass Pipeline - Evangelize! Now we are encouraging our Clients to refer us to both Prospects and Customers.
Conecpt 1 - The power of Raving Fans (Evangelists)
•Clients who trust you - will promote you.
•Clients now freely tell others about your company, products and customer service
•They promote your brand – logo garb, participate in your activities, tattoo?
•They use the Network channels and their own methods to refer you to others.
Leads from your Evangelists are powerful
How do you identify your Evangelists?
1.They passionately recommend your company to friends, neighbors, and colleagues.
2.They believe in the company and its people. People are loyal to people, not necessarily company brands.
3.They purchase your products and services as gifts.
4.They provide unsolicited praise or suggestions of improvement.
5.They forgive occasional dips in customer service.
6.They do not want to be bought; they extol your virtues freely.
7.They feel part of something bigger than themselves. Your Cause
Concept 2 - Taking up your Cause - how to encourage your "Raving Fans" to refer and recommend:
•Review your materials when you created Your Cause supported by your Primary Beliefs in the Awareness (Stage 1) phase.
•Have you delivered on your Cause using your Primary Beliefs throughout your Customer’s Journey?
•Have you asked you Clients directly whether they are telling others about your company and offerings?
•If they aren’t, why not? Something is standing in the way. Find out.
Concept 3 - Promoting Evangelism - The Loyalty and Network phases are the groundwork to provide a means for Clients to evangelize. People love to be able to help others with their same Challenges and look smart at the same time. Evangelism is driven by 5 of Dr. Cialdini’s Influence factors: Reciprocity, Commitment, Social Proof, Liking, and Authority. Always be giving to your Community in your Network channels. Keep solving problems for your Clients (New Territories). Use Surprise and Delight with your clients through unexpected actions:
1.Giving them small gifts.
2.Writing them notes – handwritten and mailed is best
3.Having your CEO reach out to clients.
4.Recognizing their birthdays.
5.Sending loyal customers company-branded goodies
6.Personally checking in.
7.Proactively fulfilling their needs.
Incenting Lient Evangelism:
•Ideally, Client evangelists will promote your brand or product without any external motivation.
•But, sometimes it’s necessary to give passionate clients a reason to share that enthusiasm with the world
•Double Reward - Client sends discount code to prospect. Prospect buys with discount and Client also receives discount. Win-Win and you pay only for success. Both are encouraged to share their referral codes with other prospects for more referrals
•Ambassadors - Producing exclusive experiences Clients will be proud or excited to share on social media.
Concept 3: Ensuring Employee Evangelism - It is vital that you have programs in place to nurture and encourage your employees:
1.Establishing a transparent and open culture.
2.Inviting employees to help you create and/or refine your Core Values, Cause and Primary Beliefs. Check with employees on relevance.
3.Paying more than the industry standard and expecting more in return.
4.Putting just as much focus on employee feedback as customer feedback.
5.Supporting educational and career development
6.Hire using culture fit and enthusiasm for the company and products
Head to targetoutcome.com/powerglass-pipeline for your Powerglass Pipeline Playbook and Powerglass Pipeline course. See you there!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/targetoutcome/message
17 min