The Contractor Fight with Tom Reber Tom Reber

Are you tired of the same old marketing tactics that aren’t generating leads? It’s time to step up your marketing strategy. John Jantsch, the founder of Duct Tape Marketing, shares his best tips for taking your marketing game to the next level. He discusses the importance of clearly defining your marketing strategy versus tactics, zeroing in on your ideal client, optimizing your phone handling processes, and much more!
Episode Highlights:
[00:00] - Intro
[02:29] - John’s background
[05:50] - How marketing has evolved over the years
[07:14] - Marketing strategy most contractors fail at
[09:03] - Strategies vs. tactics in marketing
[09:37] - Tom’s main marketing strategy
[11:47] - Building trust and creating a brand that stands out
[14:21] - Identifying ideal clients
[17:51] - Where to find your ideal clients
[19:36] - Leveraging local relationships to reach new residents
[22:52] - Importance of improving phone handling from leads
[26:11] - Balancing technology and human touch in client interactions
[27:40] - Using chatbots on your website
[31:42] - Tips on direct mail campaigns
[35:12] - Books written by John
[36:37] - John’s favorite marketing book: The Practice of Management
[37:38] - Advice for contractors who have no marketing strategy
[40:23] - Best way to connect to John

== Click here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ 
Resources:
== Duct Tape Marketing: www.dtm.world/growth 
💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 
💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear ==
https://gear.thecontractorfight.com/ 
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber 
Instagram: https://thecontractorfight.com/ig 
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review! 
Apple Podcasts  
Spotify

When you attend a business event, the obvious goal is to learn skills to improve your work. But Mile High Profit Summit offers something more than just surface-level business lessons. It can be a great opportunity to grow by surrounding yourself with a supportive community of like-minded people, gaining fresh ideas, and discovering new strategies.
Tim and Derek discuss the importance of participating in industry events. They share that the real magic happens in the meeting behind the meeting – the networking and interactions that occur after the main event. They tell you not to retreat to your room after the official agenda but to be open-minded, connect with others, and reap the benefits of these post-event conversations.
In this episode, they discuss:
Overcoming the fear of attending events and taking a big leap toward successThe power of participating at industry summits and communitySticking around after events/sessions to continue conversations and networking instead of leaving right awayFalse Expectations Appearing Real (FEAR) and how it relates to feeling uncomfortable but achieving goalsSurrounding yourself with supportive people who want you to grow and succeedCommunicating with family about attending events and investing time and money into personal and business growth
Resources:
💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 
💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear ==
https://gear.thecontractorfight.com/ 
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber 
Instagram: https://thecontractorfight.com/ig 
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review! 
Apple Podcasts  
Spotify

Are you ready to take your business to new heights? Then it’s time to JUMP into the Mile High Profit Summit happening in September 2024 in Denver! Bob Turner of Turner Builders knows firsthand the transformative power of this event.
Tom talks with Bob about why he keeps coming back to Mile High year after year. Despite not knowing a soul at his first summit, Bob was inspired by powerful talks from experts and discovered the community support and growth opportunities that have fueled his success ever since.

Bob shares how MHPS helped him find the courage to charge his worth and how returning each year allows him to improve further by learning from his tribe of like-minded business owners.

He encourages you to take a jump to MHPS and seize the opportunity to be around other warriors, learn from them, and make valuable relationships!

Episode Highlights:

[00:00] - Bob’s intro
[01:22] - Bob’s bio and background
[04:18] - Intentionally downsizing business
[05:14] - Finding fulfillment in your business
[06:48] - Bob’s experience at MHPS
[09:09] - What keeps Bob coming back to MHPS
[10:23] - Importance of a support network for contractors
[13:22] - Supportive and collaborative culture at MHPS
[14:19] - Bob’s aha moment from the summit 
[16:14] - Being in the right room to hear valuable advice
[16:48] - Value of attending industry events and getting coaching
[18:30] - Transformational speakers at past summits
[21:53] - How attending the events helped Bob improve in many areas
[22:29] - Setting ego aside and knowing what you don’t know
[23:39] - Sitting with warriors
[24:02] - Bringing your spouse/family to the event
[25:00] - Closing remarks

== Click here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ 
Resources:
== Turner Builders: https://turnerbuildersllc.com/ 
💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 
💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear ==
https://gear.thecontractorfight.com/ 
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber 
Instagram: https://thecontractorfight.com/ig 
== Rate the Podcast...

As we gear up for the 2024 Mile High Profit Summit, Tom and Neil Kristianson (CEO of The Contractor Fight) take a walk down memory lane and revisit some of the most epic moments from Mile High Profit Summit's past events.
They reminisce about unexpected successes, emotional highlights, and transformational speakers that have fueled the Summit’s reputation for networking, learning, and profit-boosting insights. They also give an inside look at what makes the Summit so unique, from backstage antics to heartfelt dinner conversations.

Plus, they give an exclusive sneak peek at what’s in store for the MHPS 2024. Tune in to find out which marketing guru is returning to share cutting-edge AI strategies and who will lead a can’t-miss sales workshop.

Episode Highlights:
[00:00] - Intro
[04:15] - What makes the Mile High Profit Summit unique
[06:52] - When attendees actually showed up in 2021
[10:46] - Ben transformed his business after the Summit
[12:49] - Marcus Sheridan’s impactful presentation in 2022 and his return in 2024
[15:35] - The secret hotel elevators
[18:30] - Steve receiving the Legacy Award in 2022
[22:44] - Sneak peek into the VIP workshops at the 2024 Summit
[23:44] - Dan Miller’s mind-bending talk on healthy living
[26:03] - After event dinner
[31:08] - Lindsey’s impactful talk on “Nail the Wife” in residential sales
[34:25] - Tipping bartenders
[38:52] - The final Mile High Profit Summit
[43:07] - Key speakers of the 2024 summit
[45:45] - Grab your tickets for MHPS 2024

== Click here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ 

Resources:
💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 
💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear ==
https://gear.thecontractorfight.com/ 
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber 
Instagram: https://thecontractorfight.com/ig 
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review! 
Apple Podcasts  
a href="https://open.spotify.com/show/1f256nc65fEC6cCX8h2BTM" rel="noopener...

Worrying excessively or trying to control things beyond your control can negatively impact you mentally and financially. Chris “Yoda” Dwyer shares how he anticipated the 2012 economic crash and got caught up in worrying about it, which negatively impacted his finances and businesses. He talks about the importance of focusing on your personal growth and relationships to develop a strong mindset and asking for help from others in need. This will help you avoid the pitfall of creating your own crashes through worry and limiting beliefs.
Episode Highlights:
[00:00] - Intro
[01:17] - Never surrender your optimism
[05:54] - Don’t waste your energy on what you can’t control
[07:13] - Chris’s financial crash story
[11:10] - Downsizing his business
[15:14] - The power of relationships in business
[18:38] - Your most important relationship is with yourself
[20:41] - Tendency of contractors to pride themselves on hard work
[22:26] - Asking for help and overcoming ego
[23:34] - Trust is the currency of relationships
[27:17] - Importance of community support in entrepreneurship
[29:23] - The focus of Mile High Profit Summit
[30:02] - Chris’s upcoming keynote at Mile High Profit Summit
[32:43] - Your business is a reflection of you
[34:05] - Letting go of the idea of being an unbeatable champion
[38:00] - Focusing on personal development
[41:29] - Getting out of the way of your own natural potential
[43:11] - Why it’s important to be at the summit
[44:14] - Closing thoughts
Resources:
== Click here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ 
💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 
💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear ==
https://gear.thecontractorfight.com/ 
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber 
Instagram: https://thecontractorfight.com/ig 
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review! 
Apple Podcasts  
Spotify

Do you know what your moment of impact is? It is a time to transform who you are into who you are meant to be, that pivotal moment when everything shifts and transformation happens. But you won’t be able to find your moment of impact if you stay stuck in mediocrity. It requires action, commitment to growth, being around the right people, and seizing opportunities. 
Tom is here to tell you that the Mile High Profit Summit provides the perfect environment to spark your moment of impact. He encourages you to grab the opportunity to surround yourself with battle-tested leaders and the best strategies to supercharge your growth and transform your business.
Episode Highlights:
[00:00] - The power of being around the right people
[01:34] - Pushing boundaries and embracing new opportunities
[03:07] - Exercise for calculating daily sales goals
[03:47] - Mediocre sales days
[04:57] - How mediocrity can cost you
[06:28] - Story of 2 contractors who succeeded vs. failed
[07:34] - Letting go of negative mindsets and habits
[09:00] - Move beyond average by letting go of the status quo
[10:28] - Closing remarks
Check out my episode with Jobber on their Masters of Home Service Podcast - https://podcasts.apple.com/us/podcast/1-secret-to-selling-more-jobs-at-higher-margins/id1692952714?i=1000659357427
Click here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ 
Resources:
💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 
💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear ==
https://gear.thecontractorfight.com/ 
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber 
Instagram: https://thecontractorfight.com/ig 
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review! 
Apple Podcasts  
Spotify 
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