The Marketing Millennials Daniel Murray

What’s the secret to successful revenue generation?
Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led company, including how to create lists, connect with your audience and create captivating hooks for your short-form videos.
Why do sales and marketing need to align? And how can you find new ways to improve the effectiveness of your marketing efforts? Don’t miss out on Liz’s top insights to take your revenue generation to the next level.
00:00:23 - Revenue Growth
00:02:09 - Apollo's Growth Strategy
00:09:26 - Nail Down Your Messaging and Format
00:12:39 - Importance of Testing Channel Formats
00:15:28 - Creating Successful Short Form Videos
00:18:52 - Competing for the Same Audience
00:20:32 - For Narrow Audiences, Build Targeted Lists
00:22:56 - Integrating Sales for Revenue Success
00:31:43 - Budgeting Tip: Limit Paid Search
00:35:08 - Key Metrics for Campaign Success
00:40:38 - Importance of Demand Creation in Marketing

Follow Liz:
LinkedIn: https://linkedin.com/in/elizabeth-spektor/
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
 

LinkedIn’s been called many things… but before you straight up dismiss it, did you know it’s actually one of the best platforms to grow your personal channel on? And not to brag or anything, but I do know a thing or two about growing your brand on LinkedIn…
That’s right— Jay and are giving away the top secrets to cracking the LinkedIn algorithm. Learn why memes are one of the most valuable assets in your toolbox, why your newsletter NEEDS to be on LinkedIn stat, and how the rules for repurposing your content don’t necessarily apply to the platform.
If you haven’t figured out LinkedIn just yet or have been putting off testing it out— now’s the time. You don’t wanna miss these simple tricks!
 
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
 

Jerky. Beer. Barbeque. Bathrooms. Need we say more?
Yes, we’re talking about Texas’ biggest beaver— the man, the myth, the marketing legend himself, Buc-ee’s gas station.
How did this larger-than-life gas station create a $2.5 billion marketing strategy that garnered a rabid fan base and flocks of curious spectators to the so-called “cleanest bathrooms in America”?
Aidan Brannigan breaks down Buc-ee’s claim to fame and explains how, through four clever and simple marketing tactics, the beav managed to create the ultimate gas station destination.
Now if you don’t mind us, we have GOT to go grab those famous Beaver Nuggets and some brisket before they fly off the shelf. And the Buc-ee’s lawn chair, and the Buc-ee’s jerky, and the Buc-ee’s intertube, and the Buc-ee’s cheese dip, and the Buc-ee’s fudge, and the Buc-ee’s popcorn, and basically one of everything.
 
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
 

I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice.
In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of storytelling in marketing.
Having built a massive cult following with Gym Shark, Elfried helps me to unpack the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas.
Then, we also dive into the value of niche content and the role of authenticity in brand messaging. You 100% cannot afford to miss out on Elfried's golden hacks for cultivating social media success.
 
00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success
00:06:45 - The Role of Marketing in Content Creation
00:08:39 - The Power of Listening on Social Media
00:15:25 - Adapting to Changing Marketing Platforms
00:19:40 - How to Be a Content Expert
00:25:24 - The Power of Community Content
00:44:51 - Using Creative Constraints for Growth
 
Follow Elfried: 
LinkedIn: https://www.linkedin.com/in/elfriedsamba/
Twitter: https://twitter.com/ElfriedSamba
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com

The wifey’s back in the studio for another session of the marketing Murrays, and this time, she’s unleashing some absolutely incredible go-to-market tips. 
Ari and I break down the BEST tactics to increase your revenue and boost customer loyalty so that you can spend less time worrying and more time kicking ass at your GTM plan. Learn why naming a product is make or break for your brand, why it’s okay to HBD (hide, block, delete) those Meta ad trolls, and exactly how big those media files should actually be.
Seriously— you can’t afford to miss these next-level tips.
 
Follow Ari:
LinkedIn: https://www.linkedin.com/in/arimurray/
Twitter: https://x.com/arihappywick
Newsletter: https://gotomillions.co/

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
 

So you’ve got your first email up and ready to go… the only problem is, who do you send it to? And what’s the best way to grow that email list?
Jay and I take on what all marketers need to know about growing their email list, including how to own your audience (and their data), why you should always be collecting information, and why paying for that *perfect* domain name is worth the extra expenditure.
Plus, find out why keeping an open mindset is the key to unlocking unlimited growth— and why refusing to test the things you detest most (*cough* pop-ups *cough*) might be preventing you from reaching new heights.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com