Thinks Out Loud: E-commerce and Digital Strategy Tim Peter

The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and that we have to keep running… or face the consequences.

There is a way to ensure you can outrun the bear though. And that’s by continuing to learn. The question is, what are the best ways to improve your learning? How can you keep up with the amount of information necessary to learn, stay informed, and continue to be relevant in your marketing career?

Well, learning and figuring out how to outrun the bear that is AI is what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you.

Revisiting AI is the Bear: Learning to Be a Better Marketer in the Age of AI — Headlines and Show Notes

Show Notes and Links



* Co-Intelligence: Living and Working with AI: Mollick, Ethan: 9780593716717: Amazon.com: Books

* Ethan Mollick – Management Department

* Slouching Towards Utopia: An Economic History of the Twentieth Century: DeLong, J. Bradford: 9780465019595: Amazon.com: Books

* Faculty profiles | Department of Economics

* Amazon.com: The Invention of Air: A Story Of Science, Faith, Revolution, And The Birth Of America: 9781594484018: Johnson, Steven: Books

* Age of Enlightenment – Wikipedia

* That’s Funny… | American Scientist

* Ferris Bueller’s Day Off (1986) – Quotes – IMDb

* Albert Einstein – If you can’t explain it simply, you…

* The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud)

* Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud)

* a href="https://www.timpeter.com/?

The AI hype cycle is running its course, with more people starting to ask, “What’s the point of artificial intelligence for our marketing and our business anyway?” That’s good. That’s a super healthy development. Why is that a healthy development? Because it means more people are looking past the hype of AI and instead asking “how can we put this to work?”

The key point to note is that you can put AI to work in marketing for your business. And what’s most important is looking at how you do that most effectively, where you place your focus.

So, what do marketers like you really need to know about putting AI to work for your business? How can you make sure you’re asking the right questions and learning the right lessons about making AI work for your marketing? That’s what this episode of the Thinks Out Loud podcast is all about.

Want to learn more? Here are the show notes for you.

What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426) — Headlines and Show Notes

Show Notes and Links



* AI Won’t Steal Your Job: Smart People Who Put AI to Work Will (Thinks Out Loud Episode 208)

* Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)

* The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)

* AI Marketing Tools by Marketing Cloud – Salesforce.com US

* Official Adobe Photoshop – Leading AI photo & design software

* HubSpot | Software, Tools, Resources for Your Business

* Making AI helpful for everyone – Google AI – Google AI

* About Smart Bidding – Google Ads Help

* AI & Machine Learning Products & Services | Google Cloud

* About Performance Max campaigns – Google Ads Help

* Macromedia – Wikipedia

* Macromedia Ho...

In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why that’s ultimately a risk to your business. To offset that risk, we started a brief series on how to build traffic and revenue beyond Google. Today, we’re expanding that series by introducing you to our CORE Methodology, a framework for choosing the right channels to market your company.

What is the CORE Methodology? How does it help you? And how do you put it to work to build traffic and revenue for your business? That’s what this episode of Thinks Out Loud is all about.

Want to learn more? Here are the show notes for you.

The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425) — Headlines and Show Notes

Show Notes and Links



* How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)

* Partnerships Between Brands and Creators Will Define the Next Generation of Travel Marketing | HSMAI Americas

* Can Podcasting Help Your Business Bypass the Big Tech Gatekeepers? (Thinks Out Loud Episode 413)

* What Connects TikTok and the Hub and Spoke Model of Digital? (Thinks Out Loud Episode 299)

* Big Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411)

* How to Engage Your Hotel’s Secret Sales Force

* Where Content, Community, and Customer Experience Meet (Thinks Out Loud Episode 346) – Tim Peter & Associates

* Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190) – Tim Peter & Associates

* a href="https://www.timpeter.com/?

Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks often drive traffic and revenue for your business. Even if you can do cool SEO activities to figure out how to be the answer presented, that’s still no guarantee that customers will end up on your website or app. And that’s potentially very bad for your business.

What can you do about it? It starts with building traffic and revenue beyond Google. We’ve talked about why that’s necessary for some time. Over the next couple of weeks, we’ll do a deep dive into how you do it. This episode will look at how you put together the right strategy to build traffic and revenue beyond Google, while next week’s will look at how you can choose the right channels to grow your business long term.

Want to learn more? Here are the show notes for you.

Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 — Headlines and Show Notes

Show Notes and Links



* Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423)

* Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397)

* Strategy Session: How to Set Goals for Your Business (Thinks Out Loud Episode 389)

* Techno-Optimism and Building a Human Brand (Thinks Out Loud Episode 399)

* Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398)

* Do You Still Need a Website? (Thinks Out Loud Episode 400)

* Revisiting How to Escape Big Tech’s Web (Thinks Out Loud)



You might also enjoy this webinar I recently participated in with Miles Partnership that looked at "The Power of Generative AI and ChatGPT: What It Means for Tourism & Hospitality" here:



Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:



* A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.

In the immortal words of Omar Little, “You come at the king, you best not miss.” And we all know that Google is the king, right? But history shows what happens when kings move too slowly or make too many mistakes. Google’s new AI Overview feature in search might be one of the bigger missteps the king has taken. It’s also not their first (I’m looking at you, Gemini Launch earlier this year). These new AI products highlight a big problem for Google. And they might be an even bigger problem for you.

Google is the biggest website in the world. It’s also, in all likelihood, one of the the biggest drivers of traffic and revenues for your business. If the king stumbles, what happens to the folks who rely on the king for their success? Nothing good, that’s what.

Why does AI Overview represent a big AI problem for Google? How might that problem affect your business? And what can you do about it? That’s what this episode of Thinks Out Loud is all about.

Want to learn more? Here are the show notes for you.

Google AI Overviews in Search Highlights Its Big AI Problem — Headlines and Show Notes

Show Notes and Links



* Google I/O 2024: New generative AI experiences in Search

* Reuters/YouGov study on Generative AI and news audiences PDF link

* SimilarWeb Website Performance for Google, OpenAI, Bing, TikTok, Facebook

* Andrew Johnson | The White House

* Google promised a better search experience — now it’s telling us to put glue on our pizza – The Verge

* Microsoft Bing – Wikipedia

* OpenAI – Wikipedia

* ChatGPT – Wikipedia

* 34 Eye-Opening Google Search Statistics for 2024

* a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cudGltcGV0ZXIuY29tL2Jsb2cv...

The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and that we have to keep running… or face the consequences.

There is a way to ensure you can outrun the bear though. And that’s by continuing to learn. The question is, what are the best ways to improve your learning? How can you keep up with the amount of information necessary to learn, stay informed, and continue to be relevant in your marketing career?

Well, learning and figuring out how to outrun the bear that is AI is what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you.

AI is the Bear: Learning to Be a Better Marketer in the Age of AI — Headlines and Show Notes

Show Notes and Links



* Co-Intelligence: Living and Working with AI: Mollick, Ethan: 9780593716717: Amazon.com: Books

* Ethan Mollick – Management Department

* Slouching Towards Utopia: An Economic History of the Twentieth Century: DeLong, J. Bradford: 9780465019595: Amazon.com: Books

* Faculty profiles | Department of Economics

* Amazon.com: The Invention of Air: A Story Of Science, Faith, Revolution, And The Birth Of America: 9781594484018: Johnson, Steven: Books

* Age of Enlightenment – Wikipedia

* That’s Funny… | American Scientist

* Ferris Bueller’s Day Off (1986) – Quotes – IMDb

* Albert Einstein – If you can’t explain it simply, you…

* The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud)

* Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud)

* a href="https://www.timpeter.com/?