To Team or Not to Team Product-Marketing Alliance

In episode six of To Team or Not to Team, Div Manickam welcomes Lori Stout, Senior Director of Product Marketing at Punchh.

Lori Stout shares how product marketing leaders need to create an equitable distribution of work across the team.

In episode five of To Team or Not to Team, host Div Manickam welcomes Sara Rosso, Director of Product Marketing at HubSpot.

Sara has been a remote leader throughout her career and shares best practices on team collaboration across locations and time zones.

In episode four of To Team Or Not to Team, host Div Manickam welcomes Charlotte Norman, Head of Product Marketing at Canva.

During their talk, Charlotte shares how to work with other teams, how to set objectives, and the value product marketing brings to a business.

In episode two of To Team or Not to Team, Karim Zuhri, Chief Operating Officer at Cascade, shares the 3 key things he looks for in a product marketer: Strategy, data analytics, and storytelling skills.


Karim has been laser-focused on the following areas — inbound, outbound, business planning & strategy.

In the first episode of To Team or Not to Team, host Div Manickam is joined by April Rassa, Senior Director of Product Marketing, Content, and Communications at HackerOne.

April shares her career success and how she looks at team growth with simple and proven advice to lead by example and show what great looks like with examples, and templates.

In episode three of To Team or Not to Team, host Div Manickam is joined by Sophie Cheng, Senior Director of Customer and Product Marketing at Chorus.ai, ZoomInfo.

Sophie shares what team restructuring looks like with a unique approach where PMMs are focused on individual solutions and woven into broader groups such as personas, competitive intelligence, etc.