158 episodes

Brian Clark is a serial digital entrepreneur who's started several 7-figure businesses -- and one 8-figure business that was recently acquired. Drawing upon his own 20-year evolution from solo to CEO (and back again), Brian provides compelling stories and actionable strategies for ambitious freelancers and creative entrepreneurs looking to live the "7-Figure Small" lifestyle.

Notable guests include Seth Godin, Dan Pink, Jenny Blake, Tim Ferriss, Henry Rollins, Laura Roeder, Michael Stelzner, Chris Brogan, Emily Thompson, Darren Rowse, Andrew Warner, John Lee Dumas, Kathleen Shannon, and Gary Vaynerchuk.

7-Figure Small with Brian Clark Brian Clark

    • Careers

Brian Clark is a serial digital entrepreneur who's started several 7-figure businesses -- and one 8-figure business that was recently acquired. Drawing upon his own 20-year evolution from solo to CEO (and back again), Brian provides compelling stories and actionable strategies for ambitious freelancers and creative entrepreneurs looking to live the "7-Figure Small" lifestyle.

Notable guests include Seth Godin, Dan Pink, Jenny Blake, Tim Ferriss, Henry Rollins, Laura Roeder, Michael Stelzner, Chris Brogan, Emily Thompson, Darren Rowse, Andrew Warner, John Lee Dumas, Kathleen Shannon, and Gary Vaynerchuk.

    Freelancers: Build a Network of Advocates that Builds Your Business

    Freelancers: Build a Network of Advocates that Builds Your Business

    Freelancers are the epitome of a company of one. That means you must be the self-reliant core that performs your craft while also running a viable business.

    And yet any truly vibrant core is surrounded by support. Having high quality people around you leads to a better business and lifestyle.

    Some of these people are the ones you rely on to perform tasks that you can’t or shouldn’t. For example, unless you’re a web designer, you shouldn’t be hacking away trying to build your website. The same is true for functions like legal, accounting, and business coaching.

    And then there’s the people who send you new clients. These are your advocates, and they can take many forms, ranging from affiliates to those who simply talk you up when you aren’t even aware of it.

    The question becomes, how do you attract these people? Is it about hustle and hype, or is it more about playing the long game and developing true relationships?

    In this episode, Jay Clouse of Freelance School joins us to talk through ways to attract the people you need to run your business, and the advocates that help you grow it.

    ***

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    • 41 min
    The 7 Pillars of the Successful Solo Businessperson

    The 7 Pillars of the Successful Solo Businessperson

    You know, we like to say around here that running a solo business doesn’t mean you have to go it alone.

    But even with all the technology and your network supporting you, at the center of it all is you. And you need a high degree of self-reliance to make it all work, day after day.

    You may have read the classic essay “Self-Reliance” by Ralph Waldo Emerson back in high school. It’s not exactly a modern text, despite the multitude of wisdom it contains — and it’s certainly not geared specifically toward the modern entrepreneur.

    John Jantsch of Duct Tape Marketing fame decided to bring that wisdom forward, and put his own decades of entrepreneurial success into it. The result is The Self-Reliant Entrepreneur, a highly useful book organized as a daily devotional with 366 entries, one for each day of the year (including the extra day in leap year 2020).

    In this episode, John shares seven of the most important aspects of self-reliance for not only entrepreneurs, but also freelancers and other solo business owners. Join us to understand the fundamental wisdom that can ensure your business remains strong and stable.

    Episode page (which includes the 7 pillars handout): https://unemployable.com/podcast/john-jantsch

    This episode is brought to you by Freshbooks, easy-to-use cloud accounting software for people like you. Right now they’re offering a 30-day, no credit card required free trial to listeners of the podcast. To claim it, just visit FreshBooks.com/unemployable and make sure to enter UNEMPLOYABLE in the “How Did You Hear About Us?” section.

    • 31 min
    How Much of An Audience Do You Need to Succeed?

    How Much of An Audience Do You Need to Succeed?

    The most common questions we get revolve around audience growth and development -- specifically the growth and development of a minimum viable audience (MVA).

    • What is an MVA?
    • What are the benefits of developing one?
    • What does it take to build one?
    • How can you accelerate the process?
    • How do you know when you've reached this pivotal threshold? (And is there a certain audience number to target?)

    In this edition of 7-Figure Small, Brian Clark and Jerod Morris answer these questions and more about what Brian once called your "unfair business advantage."

    The discussion includes the three characteristics your audience needs to have to know you have an MVA, plus an analogy about Brian's gym that will help to illustrate the power of the MVA ... until the analogy falls apart due to the important differences between brick-and-mortar business and building a business online.

    • 40 min
    Serve Fewer People, Make More Money

    Serve Fewer People, Make More Money

    When you’re starting a new business, it’s tempting to aim too big. Reach millions, and serve hundreds of thousands of customers.

    That’s a nice idea, but in reality, often your efforts to reach everyone lead to diluting your message, influence, and impact. Worse, without a clearly defined audience, you may end up reaching very few people at all.

    Jeff Goins thought he had to go big, and he succeeded. A few years ago, he launched a bestselling book, generated a million dollars in revenue for the first time, and acquired 17,500 customers for his online courses and programs.

    What did he end up with, other than the money? A ton of stress and dissatisfaction.

    Part of the problem was that Jeff didn’t really know the people he was serving. Worse, many of them hadn’t arrived at the solution they wanted through the mass education programs that he was selling.

    So Jeff made a radical decision -- he would work with only 100 people a year going forward. And he would still maintain his 7-figure revenue, except with higher profit margins due to lower overhead and a lot less stress.

    Sound impossible? It’s not at all. In fact, serving a small well-defined group of people delivers more value to those people, and therefore can be more lucrative. And the non-monetary upside includes more influence and impact, and more professional satisfaction.

    How many people do you need to work with to create the change (and the revenue) you want to make? Is it 10? 100? 1000? Listen in for guidance that may change the way you think about the people you choose to serve with your business.

    Article: https://goinswriter.com/100-person-rule/

    ***

    To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/

    This episode is brought to you by Freshbooks, easy-to-use cloud accounting software for people just like you. They’re offering a 30-day, unrestricted and no credit card required free trial to listeners of the show. To claim it, just click http://freshbooks.com/unemployable and make sure to enter UNEMPLOYABLE in the “How Did You Hear About Us?” section.

    • 45 min
    When Scale is the Opposite of Success

    When Scale is the Opposite of Success

    When Mike Brcic started his mountain-bike tour company, it was slow going at the beginning.

    The first year, his company Sacred Rides had one client. In year two, the startup experienced 100% growth -- two clients.

    Fast forward, however, and Sacred Rides became a complicated business doing 7-figures in annual revenue with investors and lots of employees -- operating in over 40 countries.

    Fantastic right? From the outside it would seem so, but Mike was far from happy. Very far.

    What he found is that pursuing scale for scale’s sake is ultimately deeply unfulfilling. Most of the time it’s an ego’s hungry quest for recognition and validation.

    So Mike carefully planned to remove himself from the business, and eventually sold it. He had already started the business that would become Mastermind Adventures, a new but intentionally much smaller business that fulfills his sense of passion and purpose.

    Now, Mike is inspired by asking bigger questions:

    • If the purpose of an entrepreneur isn’t to scale, then what is it?
    • What does it mean to live a good life?
    • Can a company remain small (and profitable) forever?

    These are the questions that essentially drive the creation of a 7-figure small business. Tune in to hear Mike and I discuss the answers in the context of Mike’s evolving entrepreneurial career.

    • 45 min
    How the “No Code” Movement Allows for Software Development by Non-Technical Entrepreneurs

    How the “No Code” Movement Allows for Software Development by Non-Technical Entrepreneurs

    I can remember the first time I used WordPress in 2005. It was such a joy to move from uploading individual HTML pages to a server via FTP, and simply hitting “publish” to see content go live.

    As I entered the premium WordPress market in 2008 as an entrepreneur, the idea was always to empower non-technical writers and other content creators to do more with their websites without code. Eventually, our design framework Genesis became widely accepted as the way to build WordPress sites quicker and easier.

    Now, the idea of “no code” software creation is gaining more and more traction. In other words, we now have software that allows us to make all sorts of other software without being a coder.

    This empowers creative people to make things that were once impossible -- at least without knowing how to code or hiring a developer. And that means a new generation of entrepreneurs are able to create powerful 7-Figure Small businesses that sell software and software-based services without investors and even employees.

    Ben Tossell is a vocal proponent of the “no code” and “without code” movement. His company Makerpad teaches non-technical founders and makers to use the powerful tools that open up an entire new avenue of product creation.

    Listen in to hear more about what “no code” can mean for your business. If you’re able to solve an audience problem with a software solution, you could be on your way to creating a product you never imagined you could on your own.

    *****

    This episode is brought to you by Freshbooks, easy-to-use cloud accounting software for people just like you. They’re offering a 30-day, unrestricted and no credit card required free trial to listeners of the show. To claim it, just go to FreshBooks.com/unemployable and make sure to enter UNEMPLOYABLE in the “How Did You Hear About Us?” section.

    • 35 min

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