A:360 Podcast #18 - Creating a Data-Driven Culture A:360 | The Knowlton Group

Today's A:360 discusses why developing and nurturing a data-driven culture is as crucial to your analytics success as your technology implementation. Many fail to realize that analytics is as much an exercise in change management as it is in development and programming. In this podcast, I'll give my thoughts on why creating a strong data culture is so critical and some tips to develop one as you start out on the analytics journey.