102 episodes
build your profitable product business with mel robbins thelotco business podcast Melissa Robbins
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- Business
thelotco business podcast is dedicated to helping businesses in the fashion, retail and design industries not just survive but also thrive!! It’s a show that brings you tips, tricks and strategies to help you as an entrepreneur start, manage, and grow your creative business.
If you are a small business and feeling stuck on what to do next or how to actually kick start your idea, then tune in for some straightforward, practical business advice as well as interviews with inspiring females in the fashion, beauty and homewares space who will share not just what they do, but also how.
We cover marketing, finance, motivation, mindset and so much more. Walk away inspired to know how to start your own business or take these tips to help you grow and love the business you have now.
For coaching, courses and business advice with me check out link text or come say hi in the DMs on my socials @thelotco I can’t wait to help you guide you on your small business journey!!!
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Building A Lifestyle Brand with Alex McCabe from Kip&Co
Kip&Co is an Australian Lifestyle brand that never stops evolving.
From the early days of the croc print bed linen (anyone have that print?) to developing beautiful womens and kids apparel, lighting, pet accessories, tableware and so much more.
If you have ever wanted to build your own brand or you are doing so right now then this is a must listen.
I spoke with Alex McCabe about how she and her two business partners (sisters) Hayley and Kate built Kip&Co from the ground up.
Alex explains how much hard work it took to get Kip&Co where it is today and what they’re looking forward to in 2024.
Kip&Co has mastered the balance between wholesale and retail by dedicating separate teams to each channel. Alex highlighted the importance of transparency and communication with stockists, ensuring a unified approach to sales and distribution.
For those starting or looking to grow their brand, Alex's advice is simple: just get started. Don't wait for perfection; instead, be realistic about your financial situation and give your brand the time it needs to flourish. Enjoy the process, and don't be afraid to adapt and evolve.
Alex and I discuss all of the following:
00:35 The brains behind Kip&Co
07:56 What is outsourced at Kip&Co?
09:18 How Kip&Co sources their products and materials
13:34 Determining how much to order
16:58 Organizing wholesale vs retail
18:26 Kip&Co’s stockists
20:49 How Kip&Co achieved growth with branding
25:41 What collaborations do for a brand like Kip&Co
28:38 Alex’s advice for anyone looking to start a lifestyle brand
Shop all things lifestyle at Kip&Co here.
Follow Kip&Co on Instagram here.
I'm Mel Robbins! from @thelotco
Register for my FREE webinar here https://www.thelotco.com/training
And if you want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for specific help with Wholesale? Check out the Transform your Wholesale program
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years in Retail and Wholesale Sales and Marketing.
Grab my 8 step checklist on building a profitable product business. -
4 Email Automatons You Must Have in Your Product Business
Email marketing is a huge game changer for any business, especially product-based businesses.
Think about all the times you’ve gotten an email from Target or Amazon. Did that prompt you to buy something from their site or at least think about it more?
Today, I share the best email marketing strategy with you for product-based businesses. This will help you make sure you’re not only selling your products but also ensuring a positive customer experience.
I discuss all of the following:
01:13 What is email marketing?
03:37 Welcome sequence
04:50 Abandon cart emails
06:55 Browser abandonment emails
08:15 Post-purchase emails
09:27 Forever sequence
Listen to the welcome sequence episode on thelotco business podcast
Read for more email marketing stats
To get access to my Nail Your Email Marketing course click here.
I'm Mel Robbins! from @thelotco
Register for my FREE webinar here https://www.thelotco.com/training
And if you want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for specific help with Wholesale? Check out the Transform your Wholesale program
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years in Retail and Wholesale Sales and Marketing.
Grab my 8 step checklist on building a profitable product business. -
5 Unexpected Perks of Attending Markets.
Bumping in and bumping out of markets is A LOT of work.
Besides the sales and the sore feet you get, what else is a reason to attend a market?
We all know it can be great for brand awareness, exposure for your brand and products, a great way to build your mailing list and for customers to see products in real life (IRL) as well to touch and feel them.
Today I sharing 5 More Unexpected Perks of Attending Markets that may make you stop and reconsider the cost vs true value of your next market.
To get access to my FREE training on Maximising you next Market head here.
I'm Mel Robbins! from @thelotco
Register for my FREE webinar here https://www.thelotco.com/training
And if you want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for specific help with Wholesale? Check out the Transform your Wholesale program
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years in Retail and Wholesale Sales and Marketing.
Grab my 8 step checklist on building a profitable product business. -
How Can Female Entrepreneurs Overcome Money Blocks and Self-Imposed Limitations? With special Guest Carla Townsendfrom Money Mindset Hub
How are you sabotaging yourself?
Do you even realise you are doing it?
Money Mindset some of those topics that you might not even be aware of...BUT once you are, you start to notice little things in your daily life that you may need to work on to help improve the way you deal with money, how you are potentially self sabotaging yourself from earning more or holding your business back because of fears.
Are there things that trigger you that maybe you need to reviewing and trying to figure out why?
What thoughts are you having and telling the universe and therefore what are you getting back because of this!
Carla from @moneymindsethub and I explore what it means to work on your Money Mindset and some tactics to focus on to improve it today.
The parable not fable about Good luck Bad luck is here.
The book mentioned The Surrender Experiment
Quote from Carla- "If you can begin to become the observer of your thoughts that wil change the trajectory of your life".
Take the quiz here.
Carla | Money Mindset ExpertMoney amplifies your authentic self & who you were born to be, so claim it.
In this episode of thelotco Business Podcast, I interview Carla Townsend, a money mindset and success coach. We explore the challenges female entrepreneurs face with money blocks and self-imposed limitations. Carla emphasises the importance of addressing one's mindset, behaviours, and societal conditioning around money. We discuss overcoming fear, the power of language in shaping beliefs, and the impact of upbringing on risk-taking. Carla shares a personal story, underscoring the role of perception in life events. The episode also covers the balance between persistence and pivoting, finding joy in work, and the significance of authenticity.
Money Mindset and Entrepreneurship (00:00:04) Melissa introduces Carla Townsend and they discuss the importance of overcoming money blocks and self-imposed limitations for female entrepreneurs.
Impact of In-Person Connections (00:01:07) Melissa and Carla discuss the impact of in-person connections and the importance of meeting and connecting with others in business.
Helping Female Entrepreneurs (00:02:57) Carla explains her role as a money mindset and success coach, helping female entrepreneurs overcome money blocks and monetize their genius online.
Understanding Money Mindset (00:04:02) Carla delves into the attitudes, opinions, and behaviors ar
I'm Mel Robbins! from @thelotco
Register for my FREE webinar here https://www.thelotco.com/training
And if you want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for specific help with Wholesale? Check out the Transform your Wholesale program
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years in Retail and Wholesale Sales and Marketing.
Grab my 8 step checklist on building a profitable product business. -
Kate Pearson from Bella and Lace shares her brand story and her year of saying yes.
As a former buyer for my own Retail store I got to meet some amazing brand owners and see some absolutely stunning collections each and every season. Walking into the most amazing French inspired trade event 12 years ago (Mama and Papa) I spotted a beautiful collection of girls dresses, sequins, tulle and embroidery from the brand Bella and Lace. Now anyone who knows me will know I flocked to those gold stars and sequins pretty fast.
I got to meet Kate, the owner and designer of a brand new Brisbane children's fashion brand called Bella and Lace. That was it- I ordered the range for my store and continued to do so until sold it a number of years later.
Kate and I have been catching up at trade events ever since. Part of my conversations with brands long after I had sold my store was where the foray into consulting started. I would be offering tips and guidance for them to grow and how to sell DTC or Wholesale and what the latest Instagram marketing tips were (at the time).
Kate has been a friend and client now for many years. And having insight into her brand and how amazing and gorgeous it is I knew I wanted to get her to share her story.
Welcome to the enchanting world of Bella & Lace, a whimsical brand of children's clothing and accessories that captures the magic and wonder of childhood.
Kate sells the brand around the world and wholesale is her main revenue stream. She is a multi 6 figure company and has continued to evolve and grow and adpat t market conditions.
Passion and using your skill set are key in starting and growing a brand.
Adapting and evolving with the industry is crucial for long-term success.Wholesale is an important channel for reaching customers and growing sales..Building relationships and showing longevity are important in the wholesale industry. Building relationships with agents and retailers can make entry into stores easier.Persistence and consistently showing up are key to success in business.Trade shows can provide valuable brand exposure.Understanding landed price and shipping times is crucial for exporting brands.Product testing and compliance can be challenging, especially for certain types of products.Having a strong team is essential for running a successful business.Focus on sales and invest in the right areas from the start.Adaptability and constant evaluation are important for business growth.Long-term customer relationships are valuable for business sustainability.Resilience and passion are necessary qualities for entrepreneurship.Celebrate the journey and milestones in business.
I'm Mel Robbins! from @thelotco
Register for my FREE webinar here https://www.thelotco.com/training
And if you want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for specific help with Wholesale? Check out the Transform your Wholesale program
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years in Retail and Wholesale Sales and Marketing.
Grab my 8 step checklist on building a profitable product business. -
10 VM Mistakes you should avoid in your Retail store or Market stand.
VM (visual merchandising) is a real combination of art and science.
It can't just be beautiful. It has to work to sell your products also!
I spend a lot of time in Retail stores and after nearly 40 years working in it (yes i started dery early!). I have picked up a thing or two!
In this episode I dive into 10 common mistakes Retailers (bricks and mortar physical stores and at markets and pop ups too) make that can be tweaked and changed to help you boost sales and provide alternative strategies.
Some of the mistakes include positioning items too low, not pricing all products, not allowing movement through the store, not having enough stock, lack of visuals, ineffective signage, neglecting store cleanliness, staff not understanding customers, underutilizing the checkout counter and change rooms, and underutilizing the window. By addressing these mistakes, retailers can improve their VM and increase sales.
Want more? Check out thelotco.com.au blog for more stories and imagery to go hand in hand with this content.
Time stamp.
00:00
Introduction
00:57
Mistake 1: Positioning things too low
03.23
Mistake 2: Not pricing your products
07:32
Mistake 3: Not allowing movement through the store
09:26
Mistake 4: Not having enough stock
11:54
Mistake 5: Lack of visuals
14:39
Mistake 6: Ineffective signage
16:34
Mistake 7: Neglecting store cleanliness
20:35
Mistake 9: Underutilizing checkout counter and change rooms
23:43
Mistake 10: Underutilizing the window
I'm Mel Robbins! from @thelotco
Register for my FREE webinar here https://www.thelotco.com/training
And if you want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for specific help with Wholesale? Check out the Transform your Wholesale program
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years in Retail and Wholesale Sales and Marketing.
Grab my 8 step checklist on building a profitable product business.