28 min
Ep. 97 - Joe Schooler on Syncing Brand & Practice Marketing Technology of Beauty
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- Medicine
Marketing to the patients already in an aesthetic practice represents a massive opportunity for brands and clinics alike — one that remains sorely underleveraged in a large majority of cases. The problem: How to cleanly and clearly promote the right offerings to the right patients at the right moment. There's no sense in advertising RF microneedling to a patient with an appointment for said service — but why not provide them with a physician-grade skincare option alongside a QR code for ...
Marketing to the patients already in an aesthetic practice represents a massive opportunity for brands and clinics alike — one that remains sorely underleveraged in a large majority of cases. The problem: How to cleanly and clearly promote the right offerings to the right patients at the right moment. There's no sense in advertising RF microneedling to a patient with an appointment for said service — but why not provide them with a physician-grade skincare option alongside a QR code for ...
28 min