32 min
How to Buy Ads to Grow Your Audience (Big Podcast Insider Issue 174) Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
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- Marketing
Dive deep with David Hooper on the latest Build a Big Podcast episode as he explores strategies for audience growth, monetization insights, and the resilient mindset needed to thrive in the podcasting world.
Key Themes
Audience growth through buying ads Social media clips for engagement Podcast advertising revenue projections Authentic ads in podcasting Podcast growth and monetization strategies Podcast cover art importance Networking in podcast communities Topics covered in this episode:
Buying ads to grow a podcast audience and selecting the right online advertising options. Tips for converting podcast videos into engaging social media clips. Projected growth in podcast advertising revenue, potentially reaching $43 billion by 2032. Strategies to embrace change and take small actions to improve a podcast, such as utilizing SEO for better discoverability. The effectiveness of host-read advertisements and the value of creating authentic ad experiences for listeners. Insights into the challenges faced by creative individuals, like sensitivity and criticism, and their relevance to podcasters. Encouragement for podcasters to innovate with episode formats, lengths, or topics, and to engage in podcasting communities for networking and idea sharing. Episode Timestamps
05:55 Embracing change in podcasting, small steps lead to big impact. 07:30 Beyonce makes a country album with help from established artists. 11:19 How to do a podcast teaser 13:54 Podcast (or radio show) format and interviews. 19:06 A guide to buying ads for podcast growth at bigpodcast.com/amp. 22:55 Content creators face challenges with unsatisfactory interviews for their audience, leading to reputational risks and vetting issues. 26:04 Article on host-read advertisements emphasizing their effectiveness in leveraging trust and connection with audiences. 31:59 Visit bigpodcast.com/subscribe for easy access to all episodes on iPhone, Android, or RSS. The Newsletter for Podcasters
Big Podcast Insider - Weekly Podcasting Newsletter
This episode of Build a Big Podcast is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 174 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Want more help growing your podcast audience?
Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)
Dive deep with David Hooper on the latest Build a Big Podcast episode as he explores strategies for audience growth, monetization insights, and the resilient mindset needed to thrive in the podcasting world.
Key Themes
Audience growth through buying ads Social media clips for engagement Podcast advertising revenue projections Authentic ads in podcasting Podcast growth and monetization strategies Podcast cover art importance Networking in podcast communities Topics covered in this episode:
Buying ads to grow a podcast audience and selecting the right online advertising options. Tips for converting podcast videos into engaging social media clips. Projected growth in podcast advertising revenue, potentially reaching $43 billion by 2032. Strategies to embrace change and take small actions to improve a podcast, such as utilizing SEO for better discoverability. The effectiveness of host-read advertisements and the value of creating authentic ad experiences for listeners. Insights into the challenges faced by creative individuals, like sensitivity and criticism, and their relevance to podcasters. Encouragement for podcasters to innovate with episode formats, lengths, or topics, and to engage in podcasting communities for networking and idea sharing. Episode Timestamps
05:55 Embracing change in podcasting, small steps lead to big impact. 07:30 Beyonce makes a country album with help from established artists. 11:19 How to do a podcast teaser 13:54 Podcast (or radio show) format and interviews. 19:06 A guide to buying ads for podcast growth at bigpodcast.com/amp. 22:55 Content creators face challenges with unsatisfactory interviews for their audience, leading to reputational risks and vetting issues. 26:04 Article on host-read advertisements emphasizing their effectiveness in leveraging trust and connection with audiences. 31:59 Visit bigpodcast.com/subscribe for easy access to all episodes on iPhone, Android, or RSS. The Newsletter for Podcasters
Big Podcast Insider - Weekly Podcasting Newsletter
This episode of Build a Big Podcast is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 174 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Want more help growing your podcast audience?
Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)
32 min