297 episodes

I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.

I Love Marketing Joe Polish and Dean Jackson

    • Marketing

I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.

    You Haven’t Hit Your Peak Yet: How To Unleash Your Full Potential with Harvey Mackay and Joe Polish - I Love Marketing Episode #361

    You Haven’t Hit Your Peak Yet: How To Unleash Your Full Potential with Harvey Mackay and Joe Polish - I Love Marketing Episode #361

    Harvey Mackay, a seasoned entrepreneur, seven-time New York Times bestselling author, and business speaker, constantly pushes the envelope in the pursuit of his fullest potential. Learn how he does it in today’s episode of I Love Marketing with Joe Polish.
    If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/361.
    Here’s a glance at what you’ll learn from Harvey Mackay and Joe Polish in this episode: 
    What Harvey’s new book, "You Haven't Hit Your Peak Yet!” is all about AND why he wrote it. The 4-letter word you MUST understand to be a successful leader, CEO, president or entrepreneur. Harvey’s candid answer to: “What pisses you off? What disappoints you?”  Harvey’s method of resiliency (How he bounces back from failure, disappointment, and betrayal). 3 things you need to have if you want to increase your net worth by 2x, 3x, even 5x. One thing Harvey attributes to having lived 7 years longer than his age expectancy. The 3-word secret to becoming even more successful (Plus: Why Harvey has 20 coaches). You CAN become more creative than you ever thought possible. Here’s how… How to deepen your relationships, bond with people, and develop meaningful friendships. One of the easiest, smartest holiday card ideas you can use that will make people love you. The Postcard Network: How to build a powerful, influential network using a postcard Why “QUALITY of connection” beats quantity (and the secret to gaining instant credibility). Harvey’s simple definition of success (And what Harvey regrets in his business and life). If you’ve ever wondered EXACTLY how much sleep you need, THIS is the fascinating answer. Why it’s important to never stop learning (and 2 ways you can keep learning continuously). The ONE WORD 90% of successful CEO’s and Presidents attribute to their success.

    • 1 hr 8 min
    Power Story Selling: Why Nothing Is More Important Than Stories with Perry Belcher and Joe Polish - I Love Marketing Episode #360

    Power Story Selling: Why Nothing Is More Important Than Stories with Perry Belcher and Joe Polish - I Love Marketing Episode #360

    Want to increase your product’s price by up to 60 times? A good story may be the answer to do just that. Perry Belcher, the co-founder of Digital Marketer and the Traffic and Conversion Summit, shares how to tell a great story that works in today’s episode of I Love Marketing with Joe Polish.
    If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/360.
    Here’s a glance at what you’ll learn from Perry and Joe in this episode: 
    How a high school dropout from Kentucky now makes millions of dollars a year. An experiment was conducted where 200 products had STORIES added to their item description page, and some of these stories increased the price at which these items were sold by as much as 60X (60 TIMES!)  THE 5 BIG IDEAS behind stories that performed the best. How stories work, the 4 brain chemicals involved in storytelling, and how to write a great story (PLUS: The #1 rule when writing stories). The Soap Opera Formula: How to write a story so compelling and engaging you’ll barely keep from buying your own product or service. 3 Steps To Masterful Storytelling (INCLUDING: How to set a scene, the 4 primary characters to every successful story, how to shape your story, and much more). A free app you can use to write much more effective copy AND get as much as a 100% bump in your email campaigns.

    • 37 min
    Copywriting Super Panel - Part 2 with Richard Viguerie, John Carlton and Parris Lampropoulos from Joe Polish and Genius Network - I Love Marketing Episode #359

    Copywriting Super Panel - Part 2 with Richard Viguerie, John Carlton and Parris Lampropoulos from Joe Polish and Genius Network - I Love Marketing Episode #359

    Why aren’t your prospects buying? Learn how copywriting can revolutionize your business in today’s episode of ILoveMarketing. 
    If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/359.
    Here’s a glance at what you’ll learn from Parris, Richard, and John in this episode: 
    The THREE reasons why people won’t buy from you. How to get your prospects to believe ANY claim you make. Why Richard thinks the LEFT markets better than the RIGHT.  The FOUR things you need to NAIL DOWN to succeed in marketing.  The promise John made to himself that changed EVERYTHING.  Why 90% of the advertising world HATES John.  How to STUN your audience and JOLT them out of their fog.

    • 36 min
    Copywriting Super Panel: Part 1 with Clayton Makepeace, Brian Kurtz, Jennifer Hudye and Craig Clemens From Joe Polish and Genius Network - I Love Marketing Episode #358

    Copywriting Super Panel: Part 1 with Clayton Makepeace, Brian Kurtz, Jennifer Hudye and Craig Clemens From Joe Polish and Genius Network - I Love Marketing Episode #358

    Is your copy working? Learn how to write copy that sells in today’s episode with four of the top names in direct response marketing. 
    If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/358.
    Here’s a glance at what you’ll learn from Clayton, Brian, Jennifer, and Craig in this episode: 
    FUNDAMENTAL business advice for successful direct response marketing. The 10 Commandments of Copywriting: From The Copywriter Closest To God. The ONE THING everything you send should do. What you really want when you hire a copywriter.  How to STAND OUT when consumers see an average of 5,000 advertisements A DAY.  The FOUR STEPS to write successful copy AND get people to ACT. 

    • 28 min
    Learning From Mentors, Overcoming Adversity, and Creating A Course That Helps Your Customers and Students Reach Mastery (Featuring Joe Polish and Joe DeMaria) - I Love Marketing Episode #357

    Learning From Mentors, Overcoming Adversity, and Creating A Course That Helps Your Customers and Students Reach Mastery (Featuring Joe Polish and Joe DeMaria) - I Love Marketing Episode #357

    Joe DeMaria talks about his journey and how he helps experts turn their expertise into courses. 
    If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/357.
    Here’s a glance at what you’ll learn from Joe DeMaria and Joe Polish in this episode: 
    How to stop procrastinating and take actions that can transform your life and business AND how to have some of the best mentors help you achieve your goals. Secrets to packaging your expertise and knowledge into a course people want to buy (PLUS: The biggest reason why 80% of people never get started, and how to overcome this). The STEP BY STEP way to structure your course - Joe shares the “M.E.C.E. Principle” for ensuring your course contains everything it needs to help your customers and students reach MASTERY. One simple 3-part system that Joe DeMaria discovered from Sean Stephenson that completely shifted the way Joe created courses, helped him learn almost anything more effectively and turned his fear (and his students fear) of presenting into cool, collected, confident poise. The most important attitude for success and longevity in business and life when you’re going through your toughest challenges, facing your biggest obstacles and dealing with overwhelming levels of fear and loss.

    • 43 min
    Creating Culture That Drives Better Outcomes To Scale and Transform You Business with Jason Korman and Joe Polish - I Love Marketing Episode #356

    Creating Culture That Drives Better Outcomes To Scale and Transform You Business with Jason Korman and Joe Polish - I Love Marketing Episode #356

    Jason Korman shares how to create a transformative, growth-centric, and lasting culture.  
    If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/356.
    Here’s a glance at what you’ll learn from Jason and Joe in this episode: 
    Why Jason started Gaping Void, how it influences people at scale and the tools entrepreneurs can use to transform their companies. How to make change really happen in your company (PLUS: The secret to designing ideas that spread). The interesting way Jason Korman and Hugh McLeod grew (and continue to grow) Gaping Void. How to use language and drawings to get your point across in a simple way AND reinforce your message. The 3 pieces of advice Jason would give to entrepreneurs who want to become even more successful. Jason’s definition of “culture” and how to create a culture that drives better outcomes. What to do FIRST if your company’s culture is unclear OR needs a massive overhaul. ONE THING the greatest leaders and smartest CEOs of companies like Southwest Airlines, Zappos and Microsoft do to create enthusiastic employees, loyal customers, massive media and greater profitability.

    • 33 min

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