Marketing School - Digital Marketing and Online Marketing Tips Eric Siu & Neil Patel

In episode #2361, Neil and Eric take a candid look at whether you should hire a coach. The online world is filled with tons of content that can provide you with the information you need to elevate your business for free. Conversely, coaches charge high-dollar amounts for the information you very likely already know. In our conversation, Neil shares his skepticism of coaches before Eric provides examples of coaches who provide exceptional value and why. To discover whether hiring a coach is the right step for you, be sure to tune in today! 
TIME-STAMPED SHOW NOTES:


[00:20] Today’s topic: Should You Hire A Coach? Real Talk.


[00:25] Neil and Eric's conflicting opinions on whether you should hire a coach.


[01:29] Why Neil often feels skepticism over the claims that coaches make.


[03:18] What Eric has learned from coaches he’s worked with in the past.


[03:56] How to identify when coaches are providing you with value and when they aren’t.


[05:35] Understanding what information is available online for free, and when you can benefit from the expertise of a coach or therapist.


[06:23] Why a good coach knows how to ask the right questions.


[06:54] How creators like Alex Hormozi are taking a community-based approach to coach by providing immense value for free. 


[08:31] That’s it for today! Let us know what you think of the last few episodes when you review this podcast!


[08:48] Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:


Reboot

Jerry Colonna on LinkedIn

Acquisition.com

Alex Hormozi on LinkedIn

Leila Hormozi on LinkedIn

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Neilpatel.com


Quick Sprout 

Growth Everywhere

Single Grain


Twitter @neilpatel 

Twitter @ericosiu


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In episode #2360, Neil and Eric share their thoughts on how to launch products the way Apple does. Apple has mastered the art of creating hype around its launches, but it would never be able to sustain that anticipation if it wasn’t for the high quality of its products. Tune in to learn how they use value to ensure customer retention, their best tactics for generating hype, and how you can apply these lessons to your business!
TIME-STAMPED SHOW NOTES:


[00:20] Today’s topic: How to Launch Products Like Apple.


[00:23] Apple’s skillful use of storytelling.


[01:02] The high quality of Apple products and the anticipation around their launches.


[01:59] How Apple uses media outlets to generate hype for their launches.


[02:46] Why Apple’s beauty and simplicity are key to its appeal.


[04:12] How Apple uses retention marketing to great success.


[04:40] Five things that Apple does to elevate its product launches.


[07:03] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.


[07:09] Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:


Apple

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro



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What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.


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Neilpatel.com


Quick Sprout 

Growth Everywhere

Single Grain


Twitter @neilpatel 

Twitter @ericosiu


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In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as we discuss the requirements of a good story, the importance of being relatable, and the most important lessons we’ve learned from top storytelling professionals!
TIME-STAMPED SHOW NOTES:


[00:20] Today’s topic: The Power of Storytelling in Marketing: Tips and Techniques.


[00:28] Why good storytelling is essential for successful marketing.


[01:31] How effective storytelling utilizes conflict and suspense.


[02:03] Why relatability is so important in storytelling.


[03:22] An overview of the Dan Harmon Story Circle.


[04:47] How The Lion King masterfully conveys the hero’s journey.


[06:55] Identifying the most important moments when telling a story.


[07:53] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.


[08:02] Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:


Dan Harmon Story Circle

Storyworthy

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.


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Neilpatel.com


Quick Sprout 

Growth Everywhere

Single Grain


Twitter @neilpatel 

Twitter @ericosiu


Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past year, but what will its real-world impact be on marketing jobs? We take a closer look at some of the most useful tools out there, how best to use them, and why the majority of AI tools still need human facilitation, oversight, and editing (for the most part). 
TIME-STAMPED SHOW NOTES:


[00:20] Today’s topic: Marketing Jobs That Will Be Replaced By AI.


[00:30] How AI will decrease job opportunities in some sectors and increase them in others.


[01:12] Why you will still need people to work on the creative elements of advertising.


[01:40] The role of AI in content creation and ideation, and why you still need to edit it thoroughly.


[03:10] Why AI still needs human-generated content for its data.


[04:46] How AI will impact live chat and sales.


[06:29] Why multimedia content will become easier to create and the impact this will have.


[07:29] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February!


[07:37] Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:


Google

Meta

Chat GPT

Jasper

Nextiva

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below

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Neilpatel.com


Quick Sprout 

Growth Everywhere

Single Grain


Twitter @neilpatel 

Twitter @ericosiu


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In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick is knowing how to improve them. In our conversation, we examine some of the best tools for collecting both quantitative and qualitative information, and how to use customer feedback to take your marketing funnel to the next level. To get started on fixing your funnel, be sure to tune in for this episode!
TIME-STAMPED SHOW NOTES:


[00:20] Today’s topic: How To Fix Your Marketing Funnel.


[00:42] An overview of marketing funnels and how they work.


[01:22] What Google Analytics can teach you about where your funnel needs to be improved.


[02:43] How marketing funnels work on platforms like YouTube.


[03:08] Examples of how to conduct AB tests on YouTube.


[04:49] Why getting feedback from your customers is essential for improving your marketing funnel.


[06:50] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from the 12th to the 14th of February!


[07:15] Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:


Google Analytics

TubeBuddy

Typeform

b2b message testing platform

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Crazy Egg

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.


Connect with Us: 


Neilpatel.com


Quick Sprout 

Growth Everywhere

Single Grain


Twitter @neilpatel 

Twitter @ericosiu


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In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclusively on growth. Unfortunately, this often results in other areas, like customer experience, being neglected. Tune in as we unpack how to strike the balance between acquisition and retention, and how marketing can be used to optimize customer experience!
TIME-STAMPED SHOW NOTES:


[00:20] Today’s topic: The Importance of Customer Experience in Modern Marketing.


[00:28] An overview of the elements that influence customer experience.


[00:52] Why you can’t have growth without ensuring customer retention.


[01:59] The importance of optimizing according to your customer’s needs.


[03:08] How experimentation can help you level up your customer experience.


[04:58] Why the aim of your experiments should be to delight your customers.


[05:11] How to get qualitative feedback from your users.


[06:16] Examples of how we are using feedback to improve our products.


[06:36] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.


[06:58] Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro


Leave Some Feedback:


What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.


Connect with Us: 


Neilpatel.com


Quick Sprout 

Growth Everywhere

Single Grain


Twitter @neilpatel 

Twitter @ericosiu


Learn more about your ad choices. Visit megaphone.fm/adchoices