1,741 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

Marketing School - Digital Marketing and Online Marketing Tips Eric Siu & Neil Patel

    • Business
    • 4.6 • 10 Ratings

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

    What You Should Do If Your Paid Ads Aren’t Profitable #1729

    What You Should Do If Your Paid Ads Aren’t Profitable #1729

    What You Should Do If Your Paid Ads Aren’t Profitable
    In episode #1729, we talk about the best ways to make your paid ads as effective as possible. Google and Facebook make buckets of money out of paid ads because they work. This means that if your paid ads aren’t working, it's probably because of how you are running them. We give you actionable tips and tricks today for optimizing paid ads as far as content and conversion strategies.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What You Should Do If Your Paid Ads Aren’t Profitable. [00:28] If your paid ads aren’t profitable, you need to adjust your approach. [01:00] Add upsells and downsells in increase cart size and LTV. [01:29] Constantly iterate on your creative in your campaigns [02:19] Don’t expect to see results immediately. [02:52] Increase conversions by helping people instead of focusing on selling. [04:06] There are resources to consult for granular paid ad strategies. [04:42] Your offer is what matters most. [05:21] Remember to rate, review, and subscribe to this show!  
    Links Mentioned in Today’s Episode:
     
    Adbeat
    Olay
    Billy Gene Is Marketing
     
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    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    How Media is The New Marketing #1728

    How Media is The New Marketing #1728

    How Media is The New Marketing
    In episode #1728, we explain how media is the new marketing and the benefits of this. Naval Ravikant said that media is one of four forms of leverage. Using media, you can reach your audience more cheaply than by using paid ads, and you have more control over your relationship with it too. Tune in to learn how media is a form of relationship marketing at scale!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Media is The New Marketing. [00:25] Different forms of media: anything with tons of readership. [00:50] How media is a form of leverage. [01:18] Why media is a moat around your business. [01:34] Examples of different businesses buying communities. [02:40] Marketing to your audience without using ads. [03:12] The extra control you have by using media to market. [04:04] Remember to rate, review, and subscribe to this show!  
    Links Mentioned in Today’s Episode:
     
    Naval Ravikant
    HubSpot
    Business Insider
    My First Million
    The Hustle
    Morning Brew
     
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    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
     
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    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    5 Easy Ways to Diversify Your Income #1727

    5 Easy Ways to Diversify Your Income #1727

    5 Easy Ways to Diversify Your Income
    In episode #1727, we give you five easy ways you can use to diversify your income. Whether we are talking about businesses, marketing strategies, or income streams, the more you diversify, the less vulnerable you will be if one dries up. Tune in and hear how to use diversification to increase the revenue you generate cheaply and easily!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 5 Easy Ways to Diversify Your Income. [00:27] The value of diversifying businesses, income streams, and marketing. [01:12] Different ways to diversify marketing to earn separate income streams. [01:47] How to build a service business to reach seven income streams. [02:28] Ways to measure if you need to add new income streams. [02:51] Hiring staff to add extra streams of income. [03:19] Using partnerships to expand without putting in too much cash. [03:34] How to buy other media properties or websites. [04:11] Text us at 310 349 3785 for updates and feedback. Links Mentioned in Today’s Episode:
     
    Flippa
    feinternational.com
    microacquire.com
     
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    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
     
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    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    Why You Need to Remove Yourself From Your Business #1726

    Why You Need to Remove Yourself From Your Business #1726

    Why You Need to Remove Yourself From Your Business
    In episode #1726, we make the argument that the better your staff and systems are, the better your business will do. Tune in and hear the essential components of a scaling business, the primary responsibilities of a CEO, and how to measure the best uses of your time.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why You Need to Remove Yourself From Your Business. [00:30] Lessons Neil learned in his early days of running a business. [00:49] You won’t grow your business unless you implement systems. [00:57] The value of hiring staff that is smarter and better than you. [01:10] Replacing yourself using premier staff and systems. [01:54] The three jobs of the CEO: vision, recruiting, and financing. [02:56] Measuring your time using Dan Sullivan’s task prioritization chart. [03:53] Even if you are the best, you are only one person.  [04:00] What to look for in people you intend to hire. [04:20] Check out marketingschool.io/pro and join our community today!  
    Links Mentioned in Today’s Episode:
     
    Dan Sullivan
     
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    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
     
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    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    Why NFTs Will Impact the Future of Marketing #1725

    Why NFTs Will Impact the Future of Marketing #1725

    Why NFTs Will Impact the Future of Marketing
    In episode #1725, we talk about how NFTs will impact the future of marketing. We believe that even though there is a lot of noise in the NFT space, this will die out soon and NFTs will be here to stay. Tune in and learn about some of the possibilities for highly effective and creative marketing that the unique technology offered by NFTs offers!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why NFTs Will Impact the Future of Marketing. [00:45] Recent lucrative NFT drops and the dynamics involved. [01:00] NFTs are creating more buzz and revenue for already famous names. [01:41] The leveraging that happened in the example of the burned Banksy NFT. [02:20] You can use NFTs to sell access to tiered services and products. [03:32] How people can recoup their costs by reselling NFTs. [03:53] Resources to help you learn more about NFTs. [04:43] The parts about the NFT craze that are here to stay. [05:03] How the blockchain is creating scarcity around NFTs. [06:17] How artists are using Clubhouse to launch NFTs. [06:54] Please rate, review, and subscribe to this podcast! Links Mentioned in Today’s Episode:
     
    Logan Paul
    Jack Dorsey
    OpenSea
    CryptoSlam!
    Blog Maverick
     
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    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
     
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    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    5 Ways to Leverage Twitter to Build Your Network #1724

    5 Ways to Leverage Twitter to Build Your Network #1724

    5 Ways to Leverage Twitter to Build Your Network
    In episode #1724, we give you five ways to leverage Twitter to build your network. Tune in and hear more about the power of the DM, how to find people to reach out to, the value of targeted Twitter advertising, using Twitter lists, and writing tweet storms!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 5 Ways to Leverage Twitter to Build Your Network. [00:33] DM people to collaborate with them. [01:10] Reaching out to people tweeting on competitor URLs. [01:50] Writing tweet storms to maximize reach. [02:50] Do some targeting Twitter advertising. [03:24] Use Twitter lists and condense your Twitter focus. [04:02] Please rate, review, and subscribe to this podcast! Links Mentioned in Today’s Episode:
     
    Michael Dubin
    Josh Constine
    hunter.io
    Shaan Puri Tweet Storm
     
    Leave Some Feedback:
     
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
     
    Connect with Us: 
     
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

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