25 min
Reinventing Hot Wheels Teamistry
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- Management
Can you fix a toy that isn't broken? That's what a team at Mattel Inc. set out to do with Hot Wheels™. But the digital update they introduced to future-proof the best-selling toy on the planet bombed. The risky decision, however, benefitted the venerable company – just not the way they expected.
Can you fix a toy that isn't broken? That's what a team at Mattel Inc. set out to do with Hot Wheels™. But the digital update they introduced to future-proof the best-selling toy on the planet bombed. The risky decision, however, benefitted the venerable company – just not the way they expected.
25 min