The Estie Bestie on trademarks and patents Between Both Cheeks

In this conversation, we meet with the Estie Bestie, Athena and discuss Athena's role as as a business owner in the beauty industry. We touch on topics such as trademarks, patents, and the importance of collaboration over competition. In this conversation, Athena, Becca, Erin, and Luba discuss the unethical practices and lack of ethical standards in the beauty industry. They talk about their personal experiences with dishonest competitors, unprofessional behavior at trade shows, and the...