The How of Business - How to start, run & grow a small business‪.‬ Henry Lopez

How the Savannah Bananas baseball team stand out and get noticed with guest Jesse Cole.
Show Notes Page: https://www.thehowofbusiness.com/r180-stand-out-get-noticed/
Instead of traditional marketing methods, Jesse applies unconventional promotional tactics that are fun and attract attention and a loyal following of fans.
You might be thinking, what can I learn from an owner of a baseball team – well this is not your usual sports team. We are talking about the Savannah Bananas, which have become a huge success due to their unique approach to marketing. And so much of what they do can be applied to any small business.
Jesse Cole, also known as “the guy in the yellow tuxedo” is the founder of Fans First Entertainment and the owner of the world-famous Savannah Bananas as well as the Party Animals and Firefighters.
With the mantra “Fans First. Entertain Always”, the Bananas are on a mission to Make Baseball Fun by creating the Greatest Show in Sports.
The team has sold out every game since their inaugural season in Savannah and has since grown a ticket waitlist of more than 2 million fans from all over the world.
This episode is hosted by Henry Lopez with co-host David Begin. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Objection Handling – how to handle objections when selling, although these tips can apply to any situation when you are handling or responding to objections in your small business.
Show Notes Page: https://www.thehowofbusiness.com/516-objection-handling/
Topics discussed on this episode include:
What is Objection Handling?
Top 3 Common Reasons for Objections.
How to use the “FEEL, FELT, FOUND” objection handling method.
Other sales objection handling tips and techniques.
This episode is hosted by Henry Lopez with co-host David Begin. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Scaling Tiege Hanley, a direct-to-consumer men’s skin care product company, with co-founder Kelley Thornton.
Show Notes page: https://www.thehowofbusiness.com/515-kelley-thornton-scaling-tiege-hanley/
Kelley shares his entrepreneur journey, and how he launched and scaled Tiege Hanley (starting at 15:11) - providing "Uncomplicated Skin Care for Men" through their online site.
Tiege is an e-commerce company with the mission of Helping Men Look and Feel Amazing.  With the help of Aaron Marino, a YouTuber with over 6,000,000 followers, and Rob Hoxie, the business has evolved organically, with over 500,000 customers globally and over $100MM in lifetime sales.
Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Fixing vs Solving Small Business Problems - how to identify and resolve the root cause of problems in your business, instead of just fixing the symptoms.
Show Notes page: https://www.thehowofbusiness.com/r200-fixing-vs-solving-problems/
This is a re-release of Episode 200 of The How of Business podcast with additional new content and edits.
On this episode, Henry Lopez and co-host David Begin discus the importance (and how to) of addressing root cause problems rather than just fixing symptoms - and why this is crucial for the long-term success and sustainability of your small businesses. It’s about the difference between just fixing the symptoms, versus identifying and solving the true root cause problems.
By focusing on the 5 strategies Henry shares at the start of this episode, small business owners can more effectively solve the underlying issues affecting their businesses, leading to more sustainable growth and success.
Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How do we create extraordinary places for our customers, clients, patients, staff that support the growth of our small business?
Show Notes page: https://www.thehowofbusiness.com/514-kevin-kelley-extraordinary-places/
Kevin Kelley is with us today to share his thoughts and insights on how to create extraordinary places that help us connect with people.
The questions he will help us answer include: Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Economy" led by the tech titans and retail giants wipe out these venues?
What about museums, universities, and performing arts venues? Is there still a place for these thousand-year-old institutions in our lives? Or are we holding onto them out of habit, guilt, or nostalgia?
Kevin Ervin Kelley, AIA, is an award-winning architect, experience designer, and co-founder of the bi-coastal strategic design firm Shook Kelley.
As a lifelong advocate of bringing people together in prosocial settings, Kevin’s expertise is in studying how the environment of a place affects our behavior, perception, and decision-making. Since starting the strategic design firm in 1992, he has worked with executive leadership teams for some of the world’s most well-known brands, such as Harley-Davidson, Whole Foods, Kraft, JM Smucker, The Cleveland Orchestra, professional sports teams, universities, urban districts, and hundreds of local and regional businesses to stay relevant and profitable in our rapidly changing modern landscape.
In addition to being a frequent speaker at retail, food, and other consumer conferences in the U.S. and abroad, Kevin taught courses at Harvard University and his alma mater, the University of N.C. at Charlotte.
As technological replacements increasingly decimate the physical world and human interaction, Kevin gives away everything he’s learned in the field and the boardroom in his debut book, “Irreplaceable: How to Create Extraordinary Places that Bring People Together”.
Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Fractional CFO – how and when to hire a fractional CFO to help you grow your small business, with guest Dan DeGolier.
Show Notes page: https://www.thehowofbusiness.com/513-dan-degolier-fractional-cfo/
When and why should you engage a Fractional or Outsourced Chief Financial Officer (CFO)? What are the services a fractional CFO can offer your small business?
Dan answers those questions and shares how he helps his clients grow their small businesses.
Dan DeGolier, a CPA, is passionate about helping entrepreneurs “upward” to help them understand their finances and cash flows, and obtain the capital needed to grow. Working alongside leaders of companies to help them reach their highest potential is the reason he founded Ascent CFO Solutions over 11 years ago.
A fractional Chief Financial Officer (CFO) offers small businesses the expertise of a seasoned financial executive without the commitment to a full-time salary, providing cost-effective access to strategic financial planning, system optimizations, and risk management. An outsourced or fractional CFO can support your small business in making informed decisions for growth, improving financial processes, and navigating fundraising efforts. By bringing in unbiased, high-level insights on a part-time or contract basis, a fractional CFO can help small businesses manage complexity, navigate financial crises, and achieve a solid financial foundation, making it an ideal solution for small businesses seeking to enhance their financial strategy without the overhead of a full-time executive position.
Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com