7 episodes
The MarTech.org podcast MarTech.org
-
- Technology
Driving business growth today requires navigating more complexities than ever before. Today’s go-to-market teams are challenged with everything from global pandemics to supply chain challenges to soaring inflation and recession. Your best asset to weather the storm? Investing in your data and putting it to work.This podcast series will help you focus on your data to protect and grow the organization – mitigate risk, bolster sales and marketing efforts, improve operational efficiencies, and close more deals – to help your business thrive in volatile times.
-
Modern email marketing
Join Natalie Jackson, Director of Demand Generation at CBIZ, and Brian McKenna, VP of CRM, DMi Partners, for a lively discussion of email marketing strategy. From new requirements from big players like Google and Yahoo, to the challenges of measuring engagement, Natalie and Brian dish out tips and advice on email marketing for B2B and B2B marketers.
This podcast was originally streamed during the MarTech Conference, Spring 2024.
Hosts
Natalie Jackson
Director of Demand Generation, CBIZ
Brian McKenna
VP of CRM, DMi Partners
To learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org -
-
Jen Burns
In this episode of the MarTech.org podcast, Jen Burns, Dun & Bradstreet’s Senior Vice President, Commercial Operations, and Kim Davis, editorial director at MarTech, explore crucial factors impacting commercial operations and how businesses adapt to stay competitive.
Tune into the podcast and learn:
● Dun & Bradstreet's secret to ensuring they are doing everything they can to improve the client experience.
● Three ways to improve operations with data-driven strategies.
● How to best support the changing business needs happening around you. -
Karlos Palmer
In this episode of the MarTech.org podcast, Karlos Palmer, Dun & Bradstreet’s Chief Product Officer - Sales and Marketing Solutions, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all.
Tune into the podcast and learn:
● The importance of a solid data foundation for customer experience.
● Marketing's evolving role in shaping CX.
● How to keep up with emerging technologies like generative AI like ChatGPT. -
Sally Slarke
Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation, and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar.
In this episode of the MarTech.org podcast: Data Makes the Difference, Sally Slarke, Dun &
Bradstreet’s SVP of digital audiences, and Kim Davis, editorial director at MarTech, discuss how brands connect directly with customers – regardless of whether they are buying for themselves or on behalf of their companies.
Tune into the podcast and learn:
● How to track buyer behavior before giving up their first-party data.
● Where data comes into play when it comes to personalization and ABM.
● How companies use data to reevaluate and reshape their advertising budget strategies. -
Jenn Atkins
In this episode of the MarTech.org podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all.
Tune into the podcast and learn:
● The importance of a solid data foundation for customer experience.
● Marketing's evolving role in shaping CX.
● How to keep up with emerging technologies like generative AI like ChatGPT.