The New Music Business with Ari Herstand Ari's Take

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Deva Anderson is an award-winning Music Supervisor and Executive with unparalleled range and depth. Over the course of her career, she has worked on more than 40 feature films with some of the most esteemed filmmakers in the industry, as well as more than 30 original series for television. Deva excels at facilitating collaboration and envisioning music that brings a director’s vision to life.
She is the Head of Music for Tom Hanks's production company, Playtone, where she has overseen music for all their productions for 25+ years, including the Oscar-nominated film Greyhound, Band of Brothers, and The Pacific.
Outside of her work at Playtone, Deva has worked with some of Hollywood's most prolific directors, including Denis Villeneuve (Dune) and Jonathan Demme (Silence of the Lambs). She's also a music consultant and music-supervised Columbia Pictures' Blade Runner 2049, and Netflix's upcoming 2024 film The Piano Lesson.
Ari and Deva discuss the role of supervisors in film and TV, her approach to finding and obtaining music for productions, the process of clearing said music, and discusses the variety of projects she has worked on at Playtone, Tom Hanks’ production company.
Deva Anderson also highlights the role of music representatives in ensuring that all rights are cleared and that the business side of music is properly understood. She touches on the changing landscape of streaming networks and the budgets and fees associated with music placements. Finally, she concludes by discussing the use of library music and the potential impact of AI on music creation and production.
Chapters
00:00 The Path to Becoming a Music Supervisor
08:02 Spotting Sessions: Collaborating with Composers and Directors
13:58 Public Domain Music: Using Historical Songs
28:41 The Role of Indie Artists in Music Licensing
34:19 Music Supervision and Playtone
48:20 The Value of Library Music
50:42 The Influence of AI in Music Creation and Production
54:26 Breaking into the Music Supervision Field
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Ari's Take Academy: https://aristakeacademy.com
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Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Deva Anderson :
IMDb: https://www.imdb.com/name/nm0026620/
LinkedIn: https://www.linkedin.com/in/deva-anderson-b385a6283
Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
This week, Ari is joined by David Rishty, the President of Palm Tree Records. They discuss Palm Tree’s partnership with Sony, the value of radio and satellite platforms like SiriusXM, and the many ways labels can help with artist development. Palm Tree Records is a joint venture with Sony Music, co-founded by Kygo and his manager, Miles. It operates as an indie label with major label resources, providing a small, tight-knit team and the support of a major label when needed.
David Rishty's journey in the music industry began as a writer, penning features for a variety of publications including Billboard. During his tenure there, he launched the Billboard Dance 100 artist ranking and partnered with top brands including SiriusXM and Apple Music. His passion for building a brand crossed over to artist development early on in his rise with the founding of Exchange Management. In the seven years since its inception, Rishty’s artist roster has collectively earned more than 600 million streams and performed at over 400 shows. He has since brought this management mindset to Palm Tree Records, providing a holistic approach to artist development and creating a boutique label experience. Palm Tree’s roster remains select at less than a dozen artists, yet has amassed over 750 million total streams to date.
Chapters
00:00 The Evolution of Dance Music and DJ Culture
05:14 The Role of Major Label Resources in Artist Development
09:04 The Importance of Radio Promotion and Other Revenue Verticals
11:24 Building a Brand and Fan Base with Palm Tree Records
24:00 Releasing Music and Establishing a Presence During the Pandemic
28:49 The Impact of SiriusXM and the Different Radio Landscape
35:18 The Power of Short-Form Video Content
47:21 The Importance of Trust in Label-Artist Relationships
55:28 Defining Success in the Music Industry
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
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Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with David Rishty:
Website: https://www.palmtreerecords.com/
LinkedIn: https://www.linkedin.com/in/david-rishty/
Instagram: https://www.instagram.com/daverishty/
X: https://twitter.com/DaveRishty
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
This week, Ari is joined by Laura Jones, a producer manager and founder of Little Underground Management. They discuss negotiating contracts, signing up and coming producers, and navigating royalty splits. Little Underground Management represents producers and helps connect them with artists, with her role being 50% creative and 50% business administration. On the creative side, she acts as a musical matchmaker, connecting producers with artists, songwriters, and engineers. On the business side, she negotiates fees, contracts, and schedules, and oversees the entire recording process. In this conversation, Ari and Laura discuss the complexities of songwriting and publishing splits in the music industry. They explore how songwriting credits are determined, the challenges of splitting royalties, and the politics involved in negotiating publishing deals. Laura shares insights into how deals are structured, the importance of contracts, and the challenges of getting paid in a timely manner. 
Chapters
00:00 The Importance of Contracts for Producers
02:23 Understanding Master Royalties and Publishing
09:39 The Role of Producer Managers in Connecting Producers with Artists
23:33 How Producer Deals Work: Fees and Royalties
34:01 Navigating Different Genres and Deal Structures
36:28 The Complexities of Publishing Rights
49:40 Challenges of Getting Paid in the Music Industry
53:49 The Importance of Contracts for Producers and Songwriters
01:02:19 Finding a Manager as a Producer
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
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Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Laura Jones:
Website: https://www.littleundergroundmanagement.com/
Instagram: https://www.instagram.com/little_underground_mgmt/
LinkedIn: https://www.linkedin.com/in/laura-jones-876240a
X: https://twitter.com/LittleUmgmt
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
Serona Elton serves as Head of Educational Partnerships for The Mechanical Licensing Collective (The MLC). In this role, Elton directs The MLC’s efforts to engage future members of the music industry currently studying music business and related subjects at colleges and universities across the country and around the world. 
With extensive experience as a music industry professional and educator, Elton is also a professor and Director of the Music Industry Program at the University of Miami Frost School of Music. In 2023, she was named Music Business Educator of the Year by the Music Business Association. She is also a Yamaha Master Educator.
Chapters
00:00 Introduction and Background
07:30 Changes in Mechanical Licensing
21:21 Releasing Co-Written Songs
25:06 Introduction to the MLC
29:33 Calculating Royalties for Streams
40:40 Relationship Between the MLC and PROs
49:32 International Mechanical Royalties
54:21 The Role of Legislation in the Music Industry
01:00:41 Calculating Mechanical Royalties
01:07:38 Defining Success in the Music Business
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Instagram: https://www.instagram.com/aristake_
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YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with The MLC and Serona Elton:
Website: https://www.themlc.com/
Youtube: https://www.youtube.com/@TheMLC
Instagram: https://www.instagram.com/mlc_us/
LinkedIn: https://www.linkedin.com/in/serona

Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take


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Beginning his tenth year in the music industry today, Will Runzel is co-founder of Prodigy Artists. He got his start throwing Hip-Hop concerts (Big Sean, Jeremih, Mike Posner, Twista) in college towns in the midwest, Steve Aoki brought him to LA to head up Dim Mak Live for a year before heading up React Presents West Coast division and another year with LED Presents / Goldenvoice (booking Jamie XX, M83, Calvin Harris). Around that time he started what is now known as Collectiv Presents with Chris Den Uijl, as well as his management company Prodigy Artists alongside Steven Haddad. Today, Runzel is the CEO of Prodigy Artists who represent SLANDER, Deorro, NGHTMRE, Guy Gerber, Audien as well as Grammy-nominated producers Bekon & The Donuts.
This week, Ari and Will discuss various aspects of the dance music industry, including revenue streams, remixes, and the role of managers. He emphasizes the importance of touring for bass music artists and the unique nature of their merchandise sales. Will also explains the business model of remixes and additionally highlights the need for data collection and retargeting in the new music business.
Chapters
00:00 Remixes and Original Music
10:12 SLANDER, NGHTMRE, and Deorro
29:07 Revenue and Profitability of Shows
36:16 Revenue Breakdown for Bass Music Artists
41:53 Reselling Records
50:21 Managing Record Producers
57:43 The Challenges of Playing at the Sphere

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
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Connect with Ari Herstand:
Website: https://ariherstand.com
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X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Will Runzel:
LinkedIn: https://www.linkedin.com/in/will-runzel-884456112
Instagram: https://www.instagram.com/willrunzel/
X: https://www.prodigyartists.com/
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take


Hosted on Acast. See acast.com/privacy for more information.

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Moody Jones is an entrepreneurial entertainment executive and artist who thrives on creating new rules and executing unique concepts. Currently, he’s the GM of Dance at EMPIRE – an independent distribution company and record label pioneering the future generation of the music business.
This week, Ari is joined by GM of Dance at EMPIRE, Moody Jones, to discuss Empire's business model, the dance music industry, and the role of an executive in supporting artists. They discuss various aspects of the music industry, including consumer behavior on social media, the impact of UMG on artists, advice for aspiring producers and DJs, the importance of art in everything you do, discovering and signing new artists, release frequency, and what it means to make it in the new music business.
Chapters
00:00 Introduction and Overview of Empire
05:09 The Dance Division and the Dance Market
15:02 Measuring Success and Revenue Streams
23:02 Consumer Behavior on Social Media
26:00 Advice for Aspiring Producers and DJs
30:23 Building Relationships with Artists
37:38 Release Frequency and Removing Songs from DSPs
44:30 What It Means to Make It in the New Music Business

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Instagram: https://www.instagram.com/aristake_
TikTok: https://www.tiktok.com/@aris.take
X: https://twitter.com/ArisTake
Threads: https://www.threads.net/@aristake_
YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Moody Jones:
LinkedIn: https://www.linkedin.com/in/moodyjones/
Instagram: https://www.instagram.com/moodyjones/
X: https://twitter.com/moodyjones
TikTok: https://www.tiktok.com/@moodyjones
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.