47 episodes

Online Marketing and Social Selling for Baby Boomers and GenX.
Helping those in "The Grey Zone" reinvent themselves in the digital space.

Grey Matters, with Steve Dotto greymatters

    • Careers

Online Marketing and Social Selling for Baby Boomers and GenX.
Helping those in "The Grey Zone" reinvent themselves in the digital space.

    The Talk

    The Talk

    The Talk - Grey Matters 46
    I did not really want to record this episode, and to be perfectly honest, I have reservations about posting it. 
    But all of us must take time to search inward if we are ever going to be a part of the change we desire for our world.

    • 10 min
    Digital Strategies with Bosco Anthony

    Digital Strategies with Bosco Anthony

    Online marketing is constantly shifting, best practices form yesterday are replaced today with newer more innovative strategies, and we constantly walk a tightrope between what we can do and what we should do.
    Bosco Anthony is one of the most creative marketers I know. He has spearheaded some of the more memorable social campaigns I have been privy to.
    This week on Grey Matters, Bosco shared his insights on what is the current state of the nation in online marketing.
    Follow Bosco
    http://boscoanthony.com/
    Grey Matters is made possible through your generous support!
    Please come a Patron of Grey Matters!
    Join us in the Grey Zone on Facebook
     
    All our other Links Worth Visiting!
     
    → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
    → Hire Steve as a Speaker: https://dottotech.com/speaker/
    →  We have Merch! https://teespring.com/stores/dotto-tech
    → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
    → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

    • 47 min
    Part 2 Sctott Stratten - GM44

    Part 2 Sctott Stratten - GM44

    In part 2 of my interview with Scott, we dive into how speakers are preventing themselves, the challenges with Zoom, discuss teachers and top things of sharing our most epic speaking fails.

    Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing.
    In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down.
    This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with our guests.
    Join us Fridays 10am Pacific at 
    The Grey Zone on Facebook
    or 
    YouTube
     
    Grey Matters is made possible through your generous support!
    Please come a Patron of Grey Matters!
    Join us in the Grey Zone on Facebook
     
    All our other Links Worth Visiting!
     
    → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
    → Hire Steve as a Speaker: https://dottotech.com/speaker/
    →  We have Merch! https://teespring.com/stores/dotto-tech
    → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
    → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 
     
     
     

     

    • 33 min
    Unbreakable Scott Stratten - GM43

    Unbreakable Scott Stratten - GM43

    As the reality of the COVID-19 pandemic sunk in so many industries experienced massive change. 
    Close to the top of the list of those most severely impacted was the conference industry in general, and the rather small cohort of professional and full-time speakers. 
    Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing.
    In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down.
    This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with out guests.
    Join us Fridays 10 A Pacific at 
    The Grey Zone on Facebook
    or 
    YouTube
     
    Grey Matters is made possible through your generous support!
    Please come a Patron of Grey Matters!
    Join us in the Grey Zone on Facebook
     
    All our other Links Worth Visiting!
     
    → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
    → Hire Steve as a Speaker: https://dottotech.com/speaker/
    →  We have Merch! https://teespring.com/stores/dotto-tech
    → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
    → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 
     
     
     
     

    • 33 min
    Serving the Algorithm - GM42

    Serving the Algorithm - GM42

     Finding the right balance for our content.
    Google and youtube give us incredible insight into what topics will be popular, generate views, responses and revenue.
    But is serving the algorithm the best content strategy for your community?
     
    Grey Matters is made possible through your generous support!
    Please come a Patron of Grey Matters!
    Join us in the Grey Zone on Facebook
     
    All our other Links Worth Visiting!
     
    → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
    → Hire Steve as a Speaker: https://dottotech.com/speaker/
    →  We have Merch! https://teespring.com/stores/dotto-tech
    → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
    → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 
     
     

    • 26 min
    Agile Marketing with Ryan McKenzie - GM 41

    Agile Marketing with Ryan McKenzie - GM 41

    Tru.earth sells a unique eco-friendly product, a laundry strip that reduces plastic waste going into landfills by 100%.
    A little over a year ago Ryan McKenzie and his team took a bit of a flyer on selling the strips.
    The result has been a fascinating masterclass in online marketing as Ryan has shepherded the product through online sales, traditional distribution and Amazon sales. 
    It is not often that we get this kind of an inside look at how a modern company rapidly adapts and evolves with a product.
    Tru.Earth Laundry Strips
     
    Grey Matters is made possible through your generous support!
    Please come a Patron of Grey Matters!
    Join us in the Grey Zone on Facebook
     
    All our other Links Worth Visiting!
     
    → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
    → Hire Steve as a Speaker: https://dottotech.com/speaker/
    →  We have Merch! https://teespring.com/stores/dotto-tech
    → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
    → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 
     
     

    • 46 min

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