67 episodes

Online Marketing and Social Selling for Baby Boomers and GenX.
Helping those in "The Grey Zone" reinvent themselves in the digital space.

Grey Matters, with Steve Dotto greymatters

    • Business

Online Marketing and Social Selling for Baby Boomers and GenX.
Helping those in "The Grey Zone" reinvent themselves in the digital space.

    Is Passive Income a Pipe Dream? - GM66

    Is Passive Income a Pipe Dream? - GM66

    In this episode of the Grey Matters podcast, Steve Dotto challenges our perceptions of passive income, which may range all the way from thinking of it as a pipe dream or a promised land for our online business.

    • 1 hr 2 min
    How to Reclaim Your Time - GM65

    How to Reclaim Your Time - GM65

    Ever imagine how you look and then see a picture which jars you back into reality? How we spend our time - or think we're spending it - often works the same way: our perception can be way off from reality. In this episode of Grey Matters, Steve shares how you can honestly learn how you're spending or misspending your time and, more importantly, how to get it back!
    We live in an age of constant distractions. Think about all of the things vying for your attention: website tabs, notifications on your computer, notifications and calls on your smartphone, notifications on your wearables, deliveries, loved ones. And we haven't even mentioned that all of this can be aggravated by everyone being home more due to lockdowns and quarantines! Today it's tougher than ever before to stay focused and get in our flow, which is when we can accomplish the best work. 
    That's one thing Steve wants to help you with this week as he challenges you to an exercise that will show you where your time is going each day. Whether your goal is to get more work done or better work done - or a combination of both - this episode will get you on the road to reclaimed time and productivity. 
    Links from this Episode
    Steve's link for the RescueTime app
    Here's a visual of an Eisenhower Matrix (easy to create as a table in Excel or Word):

    Steve's News Stories for the week:
    AirTags and the new iMacs (both via Apple)
    Rachel's News Stories for the week:
    Amazon adds email marketing feature to brands
    Paying with your palm at Whole Foods
    Our other things:
    Weekly live, free tutorials -  Webinar Wednesday
    Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
    Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

    Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

     
    All our other Links Worth Visiting!
     
    → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
    → Hire Steve as a Speaker: https://dottotech.com/speaker/
    →  We have Merch! https://teespring.com/stores/dotto-tech
    → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
    → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 
    About Us:
    Steve Dotto - Host
    Canada's favourite geek. 
    For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.
    After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.
    His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.
    Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
     
    Rachel Moore - Producer
    From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 
    In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 
    Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

    • 1 hr 10 min
    Writing IS Doable with Vicki McLeod - GM64

    Writing IS Doable with Vicki McLeod - GM64

    None of us enjoy the feeling of knowing we have something to share yet being unable to put what's in our brain into words on a page. Whatever our personal obstacles are, this episode of Grey Matters will reset your thinking and help you believe that writing whatever is inside you is possible.

    • 1 hr 6 min
    Be a Pro with Online Payments - GM63

    Be a Pro with Online Payments - GM63

    "Make money online," they said. "It'll be easy!" they said. Sure, but to make money online you need to know how to handle money online. Listen in to this episode of the Grey Matters podcast to learn what you need to manage online transactions for your business!

    • 54 min
    Podcast with a Purpose featuring Tod Maffin - GM62

    Podcast with a Purpose featuring Tod Maffin - GM62

    In the spirit of "seed and grow" business building, Tod Maffin shares how he monetizes and promotes his podcast, and where it might lead him in the future. If you're planning and/or producing your own podcast, listen in to this week's Grey Matters to get insights for your own show!

    • 1 hr 1 min
    The New Normal - GM61

    The New Normal - GM61

    One year. That's the milestone we just hit to mark a full year of life with a global pandemic. Did any of us foresee that we'd still be coping with the upheaval brought to us by COVID-19? In this episode of Grey Matters, we reflect on what's changed - temporarily or permanently - and how we're handling the transformation.

    • 1 hr

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