71 episodes

Online Marketing and Social Selling for Baby Boomers and GenX.
Helping those in "The Grey Zone" reinvent themselves in the digital space.

Grey Matters, with Steve Dotto greymatters

    • Business

Online Marketing and Social Selling for Baby Boomers and GenX.
Helping those in "The Grey Zone" reinvent themselves in the digital space.

    Figuring Out Your Business Focus - GM70

    Figuring Out Your Business Focus - GM70

    This is the episode of Grey Matters that every person thinking about starting a business - or succeeding in their existing business - should listen to right now. The alternative may mean months or even years of focusing in the wrong direction.

    • 52 min
    Reality Bites (Literally) - GM69

    Reality Bites (Literally) - GM69

    These week's news updates by Steve and Rachel will really give you something to sink your teeth into (pun intended). In a special episode focused on current events in business, social, and technology, you'll get informed even as you're wondering what exactly this world is coming to today.

    • 32 min
    5 Daily Drivers - GM68

    5 Daily Drivers - GM68

    In this episode of the Grey Matters podcast, Steve Dotto shares five apps that are his new "daily drivers:" tools that support his goals for health, productivity, finance, e-commerce, and creativity.

    • 51 min
    Shifting Focus After a Pandemic with Mike Vardy - GM67

    Shifting Focus After a Pandemic with Mike Vardy - GM67

    What does the guy who lives and breathes productivity do to adapt focus when a pandemic hits? You're about to find out, and possibly feel better about the challenges and solutions you've experienced as the world turned topsy-turvy.

    • 1 hr 4 min
    Is Passive Income a Pipe Dream? - GM66

    Is Passive Income a Pipe Dream? - GM66

    In this episode of the Grey Matters podcast, Steve Dotto challenges our perceptions of passive income, which may range all the way from thinking of it as a pipe dream or a promised land for our online business.

    • 1 hr 2 min
    How to Reclaim Your Time - GM65

    How to Reclaim Your Time - GM65

    Ever imagine how you look and then see a picture which jars you back into reality? How we spend our time - or think we're spending it - often works the same way: our perception can be way off from reality. In this episode of Grey Matters, Steve shares how you can honestly learn how you're spending or misspending your time and, more importantly, how to get it back!
    We live in an age of constant distractions. Think about all of the things vying for your attention: website tabs, notifications on your computer, notifications and calls on your smartphone, notifications on your wearables, deliveries, loved ones. And we haven't even mentioned that all of this can be aggravated by everyone being home more due to lockdowns and quarantines! Today it's tougher than ever before to stay focused and get in our flow, which is when we can accomplish the best work. 
    That's one thing Steve wants to help you with this week as he challenges you to an exercise that will show you where your time is going each day. Whether your goal is to get more work done or better work done - or a combination of both - this episode will get you on the road to reclaimed time and productivity. 
    Links from this Episode
    Steve's link for the RescueTime app
    Here's a visual of an Eisenhower Matrix (easy to create as a table in Excel or Word):

    Steve's News Stories for the week:
    AirTags and the new iMacs (both via Apple)
    Rachel's News Stories for the week:
    Amazon adds email marketing feature to brands
    Paying with your palm at Whole Foods
    Our other things:
    Weekly live, free tutorials -  Webinar Wednesday
    Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
    Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

    Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

     
    All our other Links Worth Visiting!
     
    → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
    → Hire Steve as a Speaker: https://dottotech.com/speaker/
    →  We have Merch! https://teespring.com/stores/dotto-tech
    → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
    → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 
    About Us:
    Steve Dotto - Host
    Canada's favourite geek. 
    For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.
    After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.
    His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.
    Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
     
    Rachel Moore - Producer
    From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 
    In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 
    Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

    • 1 hr 10 min

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