C-E-OVER-IT Carli Anna

Carli Anna delves into the essential steps for creating unique digital products that stand out in today's competitive market. From understanding your zone of genius to defining your differentiator, Carli provides a step-by-step guide to help creative entrepreneurs develop innovative and profitable digital products. She also shares her personal experiences, including struggles with current book slumps and favorite snack recipes, and offers exclusive insights into her Digital Product Disruptor course. Perfect for anyone looking to diversify their business offerings and succeed in the digital space.

Show Notes:


00:01 - Introduction: Overview of creating unique digital products.
01:06 - Snacks and Tracks Segment: Carli's book slump and favorite Caesar salad recipe.
09:07 - Course Promotion: Special offer on Digital Product Disruptor course and Kayleigh's Copy Kit.
11:26 - Importance of Unique Products: Value of creating unique digital products.
15:19 - Step-by-Step Guide: Understanding oneself, finding a zone of genius, and defining a differentiator.
23:25 - Differentiators: Examples and value of unique approaches.
28:16 - Combining Skills: Examples of combining skills for unique products.
30:17 - New Solutions: Creating different solutions and Carli's 10KGG experience.
34:00 - Referrals and Reviews: Power of word-of-mouth marketing.
37:15 - Starting Small: Encouragement to start small and evolve with feedback.
37:32 - Building with Intention: Developing a product with intention and continuous improvement.



Mentioned Resources:


Digital Product Power Pack collab ($800 off!)
Salad Recipe
Books Discussed: Brandon Sanderson's Way of Kings series, Cruel Prince by Holly Black, Once Upon a Broken Heart by Stephanie Garber, Gideon the Ninth by Tamsyn Muir, Caravelle by Stephanie Garber



More of Carli Anna


Carli Anna's Regular Website: Carli Anna
10K Girl Gang: 10K Girl Gang
Instagram: Instagram - Carli Anna
TikTok: TikTok - Carli Anna

Carli Anna welcomes Katie, the founder of Katie Creative Company, to discuss the importance of building genuine communities on social media. In a world filled with faceless content and viral chases, Katie shares her insights on why focusing on community over sheer numbers can lead to lasting success. Tune in to learn about the pitfalls of going viral, the significance of quality engagement, and practical tips for nurturing a loyal community.

Timestamps:


00:02 - Introduction: Carli Anna introduces the episode and guest, Katie from Katie Creative Company.
01:03 - Katie’s Background: Katie shares her journey in social media and her shift from focusing on analytics to community building.
02:31 - The Importance of Community: Discussion on the long-lasting impact of building a community over chasing numbers.
03:11 - Followers vs. Community: Katie explains the difference and why community matters more.
04:48 - Personal Experience: Katie’s transition from selling art to social media strategy and how her community supported her.
05:15 - Community Examples: How Katie identifies a strong community through engagement and personal connections.
07:38 - Quality of Engagement: The significance of meaningful interactions versus superficial metrics.
09:28 - Lore of Your Brand: Creating a relatable and memorable brand personality.
11:01 - Balancing Personal and Strategic Content: Tips for sharing personal content without oversharing.
13:36 - Strategic Inclusion: How to include personal elements that resonate with your audience.
16:12 - Snacks and Tracks: Katie shares her favorite music track and snack.
21:30 - Viral Content Pitfalls: Why going viral isn't always beneficial for high-ticket service providers.
25:41 - Personal Viral Experience: Carli’s story of going viral and its downsides.
29:44 - Community Building Tips: How to start transitioning from growth-focused content to community-focused content.
32:22 - Analyzing Content: The importance of understanding what type of content resonates with your audience.
35:40 - Nurturing Your Community: Steps to pause growth and focus on nurturing existing followers.
39:15 - Engaging with Your Audience: The value of responding to DMs, comments, and leveraging story engagement.
42:45 - Understanding Your Ideal Client: Building a community of followers who feel like friends.
44:31 - Finding Inspiration Outside Your Industry: Avoiding the echo chamber by looking for content inspiration in other industries.
50:30 - Where to Find Katie: Katie shares her social media handles and a free content conversations workshop.

Resources Mentioned:


Katie Creative Company Website
Katie Creative Co. on Instagram
Content Conversations Workshop

Description:Carli dives into hilarious and juicy "Am I the Asshole?" stories from freelancers and graphic designers. From dealing with demanding clients to navigating awkward family dynamics, these tales will have you laughing, cringing, and nodding in agreement. Send in your own AITA stories for future episodes!

Timestamps:

00:00 - Introduction: Welcome and episode theme.02:24 - Personal Updates: Kids, recent reads, Bridgerton.07:06 - Story 1: The Ungrateful Boyfriend: Boyfriend refuses to pay for design work.11:55 - Story 2: Career Advice Gone Wrong: Aunt discourages niece from graphic design.18:52 - Story 3: Ethical Dilemmas with Fiverr Alternatives: Friend using low-cost design service.23:28 - Story 4: Charity Design Drama: Friend upset over charity logo project.27:58 - Story 5: Freelancer vs. Office Worker: Woman wants freelance boyfriend to work an office job.32:38 - Story 6: Client Wants a Refund: Client demands refund after consultancy work.37:00 - Closing Remarks: Call for listener submissions and Close Friends list info.

Resources Mentioned:


Join Carli’s Close Friends list on Instagram for exclusive content: Link to Instagram
Submit your "Am I the Asshole?" stories to the podcast’s Instagram: Link to Instagram
Bridgerton Series on Netflix
Red Queen Book Series



Want to work with Carli?

10K Girl Gang Waitlist

Digital Product Disruptor Waitlist

Welcome to another episode of See Over It with your host, Carli Anna! Today, we're diving deep into the world of launching and how to prepare your content to make it as smooth and successful as possible. This episode is a sneak peek into our exclusive 10K Girl Gang workshops, so buckle up for some top-tier advice!


[00:00] Intro: Carli Anna welcomes you and sets the stage for today's topic: launching strategies.
[02:22] Personal Update: A heartfelt story about Carli's cousin's recent tragedy and how she's supporting them with a special sale and GoFundMe campaign.
[07:01] Funny Story: Carli shares a hilarious encounter with a follower's feedback on her donation email.
[11:33] Launching Basics: Why launching once a quarter is crucial for every business and how to get started.
[13:48] Stage 1 - Getting People to Listen: Tips on connecting with your audience and making your content engaging and relatable.
[16:07] Stage 1 Content Focus: The types of content to post for maximum engagement and growth, including Muse content, collabs, and hot takes.
[18:21] Stage 2 - Building Trust: Shifting focus to educational and authority posts to establish yourself as an expert.
[22:57] Stage 2 Content Focus: How to create actionable educational content and thought leadership posts.
[29:53] Stage 3 - Preparing to Buy: Getting your audience ready for the big launch with proof, inspirational, and objection-busting content.
[32:11] Stage 3 Content Focus: Detailed strategies for creating compelling proof content and effective sales posts.
[36:33] Launch Week Teaser: A brief look at what happens during the actual launch week and how to make it successful.
[39:00] Conclusion: Recap of the episode and final thoughts on mastering your launch strategy.

Resources Mentioned:


GoFundMe for Carli's cousin:
Carli's Shop: Everything 50% off for one week! use code "colton"
10K Girl Gang: Learn more about our exclusive program [Link to 10KGG]

Host Carli Anna delves into the complexities of managing a business amidst personal life challenges. She explores how personal disruptions can cloud decision-making, stifle creativity, and impact overall business operations. Carli shares her experiences and strategies for maintaining focus and productivity during such times, highlighting the importance of self-care and community support.

Throughout the episode, Carli offers insights on leveraging existing content, engaging with therapeutic resources, and maintaining transparency with clients to navigate the rough patches effectively. She also discusses the role of routine and simple pleasures, like reading and favorite snacks, in keeping grounded when life feels overwhelming.



TIMESTAMPS:


1:28 - Snacks and Tracks: Carli discusses her latest reads, "Funny Story" by Emily Henry and "A Fate Inked in Blood" by Daniel L. Jensen, giving insights into how these stories impact her during challenging times.
3:48 - Deep Dive into "A Fate Inked in Blood": Analysis of the book's themes and its personal significance.
6:08 - Carli’s Reflections on Fantasy Romance and Book Recommendations: Sharing more about why certain books resonate with her current situation.
7:05 - Costco Finds: Carli shares her favorite snacks and how they simplify mealtime at her home.
9:00 - Discussing Routine and Dietary Choices: How consistent meal planning helps maintain normalcy.
11:20 - Personal Life Update: Carli opens up about her ongoing family issues and their impact on her business operations.
16:02 - Coping Mechanisms for Business: Tips on reusing content and staying productive during emotional turmoil.
17:47 - Wellness Tips: Carli talks about the benefits of Feel Good Monthly by the Fit Flamingo.
20:10 - Transparency with Clients and Followers: The importance of openness in business relationships during personal struggles.
25:12 - The Right to Share: Discussing the ethics and impact of sharing personal experiences on public platforms.
29:21 - Honest Conversations: Encouraging listeners to be truthful and the therapeutic power of openness.
31:12 - Effects on Business from Personal Life: How personal issues can interfere with business efficiency and client relationships.
33:16 - Setting Boundaries: The importance of maintaining personal boundaries for mental health and business success.
36:15 - Conclusion: Carli wraps up with a powerful message on the importance of honesty and integrity in both personal and professional life.



Follow Carli Anna:

Instagram

Tiktok

10KGG waitlist

DPD waitlist



Books Mentioned:


"Funny Story" by Emily Henry
"A Fate Inked in Blood" by Daniel L. Jensen


Wellness Resources:


Feel Good Monthly by Madison from the Fit Flamingo: A subscription service offering a variety of meditations and wellness sessions designed to aid mental health and productivity. The Fit Flamingo Website


Snacks:

Amylu Chicken Crumbles at Costco: Carli shares her love for this easy, protein-packed meal solution that’s become a staple in her family’s

This episode is a deep dive into the intricate process of launching digital products. Carli Anna shares her extensive experience and lessons learned from various marketing strategies, emphasizing the importance of audience engagement, adaptability, and the human aspect of marketing. Through personal stories and strategic insights, she offers valuable advice for anyone looking to make a mark in the digital product space.



Time Stamps:




00:00 - 00:59: Introduction and overview of the episode’s focus on marketing digital products.
01:00 - 03:18: Introduction to the "Digital Product Disruptor" course.
03:19 - 05:36: Carli’s recent reading adventures and book recommendations.
05:37 - 12:02: Overview of various launch strategies tried over the years and their outcomes.
12:03 - 15:23: Importance of audience engagement pre-launch.
15:24 - 20:09: Real-life anecdotes from previous launches.
20:10 - 24:57: Strategic content planning for launches.
24:58 - 29:40: The value of storytelling in marketing and adapting to audience feedback.
29:41 - 34:22: Learning from failures and the flexibility needed during launches.
34:23 - 37:29: Reflections on creating a successful launch environment.
37:30 - 39:33: Importance of community and fun in building trust during launches.

Connect with Carli Anna:


Instagram: @carlianna_
Podcast IG: @ceooveritpodcast
Website: www.carlianna.co

Books:


"The Way of Kings" by Brandon Sanderson
"A Bride" by Ali Hazelwood
"Just for the Summer" by Abby Menez

Don’t forget to subscribe for more insights and consider joining the waitlist for the Digital Product Disruptor course to enjoy a special discount. Tune in next week for more on our complete launching schedule!