How To Increase Your Sales With Influence Webinational Webinar Podcast with Joe Daniel

I'm the last person (if you are, you need to change that). I finally took the time to listen to Robert Cialdini's book, Influence. 

And it is great. I already knew the concept of triggers. But there's another world in this book. 

In this episode we look at:


Reciprocity
Commitment & Consistency
Social Proof
Likeability
Authority
Scarcity

What does each of these triggers mean? How can you use it in your business? 

I'll provide some explanations and examples for you today. Check it out!

Show Notes
[00:45] Intro to Influence by Robert Cialdini, and triggers

[02:50] The Mouthwash Tangent... 

[04:00] The 6 triggers for greater influence

[05:20] Reciprocity trigger - give value to get value

[08:20] Commitment & Consistency trigger

[11:45] How I use Click To Tweet to get a commitment

[12:50] Social Proof Trigger and testimonials

[16:42] The Testimonial Cruncher, how to get plenty of testimonials

[24:40] Likeability trigger - don't be a corporation

[27:20] Authority trigger, how to be an important person to your audience

[31:00] How you can get interviews that will increase your authority

[33:32] Scarcity trigger, "Don't miss this amazing opportunity!"

[37:00] Best practices for using triggers

Show Links

Robert Cialdini's Influence on Amazon [affiliate link]
Michael O'Neal's Solopreneur Podcast at Solohour.com
Click To Tweet at ClickToTweet.com