Better Business Podcast Alexei Kouleshov

In today’s crucial episode, join Alexei Kouleshov, the digital marketing strategist renowned for scaling businesses to 7 figures, as he divulges a closely guarded secret previously shared only with his elite clients. This isn’t about reinventing the wheel; it's about a simple yet often overlooked strategy that could transform your business's profitability: increasing your prices.

Why shy away from adjusting your rates when everything from living costs to salaries has soared? In "Profitable Pricing," Alexei breaks down the rationale and methods to enhance your pricing model without losing your customer base. Learn how to redefine your USP to reflect the quality and commitment you bring to your clients, perform a competitor analysis to position yourself smartly in the market, and add unparalleled value to your offerings.

By the end of this episode, you’ll not only understand why a price increase is necessary but also how to implement it effectively to work smarter, not harder. Tune in to empower yourself with the confidence to charge what you truly deserve.

In this episode, we explore the concept of imperfect progress and how balancing "done" with "perfect" can boost productivity in your small business. Tune in for tips on efficiency and achieving your goals!
We've all heard the mantra "Done is better than perfect," but what if it's not that simple? In this episode, Alexei dives into the idea that the pursuit of perfection can be paralyzing, but blindly prioritizing "done" can also backfire. He explores how the ideal approach depends on your unique skill set and goals. Whether you're a seasoned professional or just starting out, this episode will help you find the balance between striving for excellence and achieving progress.

HighLevel (advanced) - https://bit.ly/4aBcp4I
CapsuleCRM (beginners) - https://bit.ly/4aBjceH
In this episode of the Better Business Podcast, join Alexei as he delves into the critical process of qualifying leads before the sales conversation even begins. Discover why aligning your product or service with customer needs isn't just about asking the right questions—it's about understanding the deep motivations of your potential clients. Learn about the ACUA framework (Availability, Convenience, Utility, Affordability) and how it can guide your qualification strategy to save you time and attract better clients. Alexei will also cover common pitfalls such as insufficient questioning, poor listening habits, and the rush to close sales, providing practical tips to avoid these mistakes. Plus, get insights on how CRM tools can enhance your sales process, including the strategic use of call duration metrics. Whether you're a seasoned sales professional or just starting out, this episode will equip you with the tools to refine your approach and achieve greater sales success.

Start with Why book - https://amzn.to/3QNPkos
The Gap and the Gain - https://amzn.to/4amhOwp
Happy Clients reviews app - https://happyclients.com.au/
In this insightful solo episode, Alexei delves into the critical yet often overlooked framework that guides successful business decisions: Why, What, Who, How, and When. He highlights the common pitfall many business owners face—jumping straight to 'how' without addressing more fundamental questions. Drawing inspiration from Simon Sinek's transformative approach in "Start With Why" and exploring Dan Sullivan's "Gap and the Gain" concept, Alexei offers a fresh perspective on aligning business actions with deeper purpose and strategic vision. Tune in to bridge the gap between hasty decisions and sustained business gain.

In this episode of Alexei's podcast, we're joined by Andrej Brummer, a digital entrepreneur from NZ who created passive income using ebooks. He learned the e-book trade from Andrew and Daryl Grant, then mastered Facebook marketing to help business coaches grow their brands using Meta platforms. Tune in as he shares his inspiring journey, motivating business owners to take bold steps and not fear failure in the digital world. Packed with insights, this episode encourages business leaders and marketers to embrace their ambitions and scale their digital presence with confidence. Don't miss it!

Read Atomic Habits - https://amzn.to/44oQjB0
In this solo episode of Better Business, join Alexei as he delves into the art of mastering time for ultimate business efficiency. Drawing from proven concepts in time management, goal setting, and productivity enhancement, Alexei explores how integrating the Pomodoro Technique can revolutionize your workflow. He also unpacks insights from James Clear's "Atomic Habits," showcasing how small, incremental changes can lead to significant improvements in time management and overall productivity. Whether you're a seasoned entrepreneur or just starting out, this episode equips you with practical strategies to optimize your time, set achievable goals, and cultivate habits that drive success in your business endeavours. Tune in and discover how to harness the power of time management to propel your business forward.