Marketing, Media & Money Patty Farmer

In this episode, Tina Parker, founder of Lead Outside the Lines, shares her journey through burnout and personal challenges, leading to a redefinition of success. Learn her “Scale Up Framework," which is all about aligning your inner structure—your thoughts, feelings, and beliefs—to drive sustainable actions and success. Tina shares how leadership begins from within, the criticality of brain health, and the transformative power of generative questions. Together with Patty, they emphasize the necessity of balancing personal and professional life, adopting an adaptive mindset, and prioritizing self-care. Tina offers insights for high achievers on navigating change, uncovering root issues, and aligning actions with core values. If you’re aiming to make a profound and lasting impact in their personal and professional lives, this episode is for you!
Key Takeaways:
Lead yourself effectively before leading others, focusing on transformational mindset and brain health.Redefine success to align with personal fulfillment, not just external achievements.Embrace authentic leadership to foster a thriving, engaged team culture.Implement a 5-step framework to align actions with one’s natural internal wiring and values for sustainable success.The leadership superpower of asking to shape meaningful outcomes rather than just goals.Ask generative questions to open possibilities, new perspectives and pathways.
About our Guest: 
Tina Parker, founder of Lead Outside the Lines, brings a unique heart-centered, science-backed approach to leadership success by design, not by default. With a distinguished career as a retired Air Force Lieutenant Colonel, former C-Level Executive, and Business Owner, she understands the resilience needed to lead with courage and authenticity in a rapidly evolving world. Tina has been a trusted guide for hundreds of visionary change-makers, empowering them to break free from stagnation, unlock possibilities, and execute their vision with clarity, courage, and confidence. She walks the talk as a TEDx Speaker and Great American Speak-Off Semi-Finalist with a Master’s. in Leadership and Management, and certifications in Neuroencoding, Brain Health, Transformational Mindset Facilitation, Human-Centered Design, DISC Behavioral Consulting, and Executive Leadership.
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In this digital era, live video presents unparalleled opportunities for growth and engagement. Joining us is JP Hightek, a top global branding & media expert and leading authority on using video podcasts for organic marketing. JP shares how personal branding builds trust-driven customer relationships and enhances brand visibility. He also reveals how he built a six-figure business in just five months and promises that you can replicate his success by following his streamlined blueprint. Discover the world of live video, highlighting the importance of high-quality audio, strategic use of AI, and best practices for successful live streaming—from basic setups to advanced solutions. Listen to success stories, SEO tips, and insights on video selling and the metaverse. It is time to explore the transformative potential of video in business, guided by JP’s exceptional expertise and strategic vision!
Key Takeaways:
Tools and strategies for live video contentUtilizing AI and technology for podcast content and creating short clipsLive Streaming levels and techniquesLeveraging SEO for visibility and conversation controlMisconceptions about live streamingBenefits of a comprehensive branding strategyThe power of YouTube: Importance of leveraging video for promotionQuality content over views and organic brandingRole of AI in Live Video Production: complementing not replacing human creativity and effortsLive video for customer attraction, community building and conversionConsistency in live events and videosBuilding unique and intimate relationships for brand positioning
About our Guest: 
JP Hightek, a Global Branding & Media Expert, accomplished #1 Amazon Best-Selling Author, and a versatile professional excelling in cinematography, software development, photography, and technology solutions, and proudly holds the position of President at Reveal TV Network.
Recognized as a trailblazing figure in the realms of personal branding and creativity, JP's impactful leadership has earned him features in esteemed publications, including CNN, Bloomberg, ABC, NBC, Google News, Fox, Yahoo News, ESPN, and more.
In his role as the visionary founder of Perfect Zone Productions, hailed as one of the premier One-Stop Shop Media & Branding Agencies in Tennessee, JP has redefined the concept of a "brand." His influence extends beyond conventional business boundaries, aiding individuals, entrepreneurs, organizations, and small business owners in discovering and embodying their distinctive, trademarked identity.
Boasting over 15 years of experience in the media, tech, and IT industry, JP also stands as the driving force behind Content Creators University. This digital school and community are dedicated to empowering creators to harness the power of technology and content creation for business success.
JP's overarching mission is clear: to facilitate the rapid scaling of businesses, positioning them to dominate their respective industries.
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In today's episode, host Patty Farmer chats with copywriter & content marketer Christine McShane about how to connect with your dream clients using great copy and brand differentiators—without wasting time on fad tactics. Christine shares how building a community through collaboration and relationship-building can transform client relationships and boost sales. They explore the difference between information and transformation, emphasizing the irreplaceable value of human connection in copy and content writing. They also discuss the role of AI in content creation, the importance of personalized marketing, and how brand differentiators can set you apart. Tune in for actionable insights on standing out in a crowded market!
Key Takeaways:
The impact of community and connection on business outcomesBuilding client relationships and sales through communityThe role of business coaches versus booksAI's capabilities in assisting with writer's block and structuring content, and it’s inability to personalize and understand for effective sales copyValue of personalized, authentic, and relationship-driven contentDifference between Copy and ContentPersonal connection in buying decisionsShowcasing uniqueness through brand differentiatorsTailoring communication to different audience levels and experiencesPower of 3 Framework
About our Guest: 
Christine McShane is a copywriter & content marketer who understands that good writing is more than just pretty words, it should be compelling and achieve your underlying business objectives. Through 1:1 work and her private memberships, Christine specializes in helping service-based businesses use their brand differentiators to connect and resonate with their dream clients in their copy and content, and to become best friends with their brand.  
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Burnout is the silent thief of creativity and joy. Join Patty Farmer and digital marketing expert Mary Barnett as they dive into the crucial need for pauses in our busy lives to prevent burnout and ignite creativity. Discover practical tips to reset, avoid burnout, rejuvenate, and reignite your passion, blending professional success with personal well-being. This conversation is a must-listen for anyone looking to turn the chaos of a busy schedule into a canvas for creativity and growth.
Key Takeaways:
Importance of setting boundaries with grace in professional relationshipsThe concept of "touching grass" for grounding and energyRelation of taking a pause to creativity and problem-solvingTransformation over informationImportance of owning a customer databaseSimplicity and effectiveness of text marketingChallenge of delegating tasksSetting boundaries and saying no in personal and professional lifeOffering key servicesOvercoming task overloadPressures faced by business owners
About our Guest: 
Mary Barnett, known as ‘MobileMary’ in the industry, is a Speaker, Bestselling Author and seasoned Digital Marketing Expert. In 1988, she founded Another Brilliant Idea, Inc., a certified small and women-owned marketing firm. Her mission is to assist successful yet overwhelmed business owners attract their ideal customer with ease and grace.
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In today's conversation, Patty Farmer is joined by James Bryant, a dynamic entrepreneur and talent development expert. Together, they dive deep into the foundational aspects of business success: vision, values, and mission. James shares his journey with his company, Wildly Free, emphasizing how loving what you do and integrating it into your company's culture can drive real results. Patty and James discuss practical strategies to articulate and align vision, values, and mission with your audience and clients to build trust and loyalty. Whether you're looking to strengthen your business framework or seeking insights on balancing personal values with professional growth, this episode is filled with invaluable tips. Explore how staying true to your beliefs and creating clear frameworks can help you connect authentically, attract the right clients, and ultimately, make more money.
Key Takeaways:
Integrating passion into company culture and operationsBuilding a company culture that reflects personal and organizational valuesBalancing personal values with community and customer needsStaying true to beliefs and making value-aligned decisionsThe impact of customer treatment on business success despite product qualityEvolving nature of vision, values, and mission as a business growsSteps for entrepreneurs to uncover and define their vision, values, and missionImportance of practicing what is preachedExamples of successful businesses living their vision, values, and mission
About our Guest: 
James is an entrepreneur, editor, publisher, business consultant, public speaker, and corporate trainer. With over 25 years of talent development experience, he is passionate about helping individuals and businesses discover and communicate their "Why." Besides being a husband and proud father of four, James enjoys photography, reading, and music.
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Prepare to be inspired to not only speak your truth but embrace it fully in all aspects of your life with Jennifer Urezzio, a personal development expert with over two decades of experience. Jennifer explains how speaking our truths and aligning with our authentic selves leads to healthier relationships, better boundaries, self-respect, and greater joy and success in business. Learn the strategies that will help you feel safe and supported while expressing your truths, and ways to overcome common barriers you might face. Tune in, grab some wisdom on speaking your truth for personal growth and increase your income!
Key Takeaways:
Speaking truth as a soul calling and not an ego-driven actionImportance of speaking truths to individuals who provide safety and supportAddressing issues like childhood experiences and imposter syndrome which inhibit truth-tellingThe significance of trusting one's intuition in overcoming restrictive early beliefsThe advantages of speaking unconventional truths in business settingsViewing vulnerability as a strength rather than a weaknessThe positive impacts of seeking assistanceThe concept of Soul LanguageEmphasizing boundary-setting in both personal and professional relationships to maintain individuality and respect
About our Guest: 
Jennifer Urezzio is a prominent figure in the field of personal development and spiritual growth. As a gifted master intuitive and healer, she has devoted her life to helping others discover their unique Soul Languages and embrace their true essence. Jennifer is also an author, speaker, business strategist, and coach. She has spent over two decades guiding individuals to tune into their Souls for success and to unleash the power of their voice through their business. Currently, she has trained over 30 practitioners worldwide and there are over 5,000 individuals connected to their Soul Languages.
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