Marketing, Media & Money Patty Farmer

In today's episode, host Patty Farmer chats with copywriter & content marketer Christine McShane about how to connect with your dream clients using great copy and brand differentiators—without wasting time on fad tactics. Christine shares how building a community through collaboration and relationship-building can transform client relationships and boost sales. They explore the difference between information and transformation, emphasizing the irreplaceable value of human connection in copy and content writing. They also discuss the role of AI in content creation, the importance of personalized marketing, and how brand differentiators can set you apart. Tune in for actionable insights on standing out in a crowded market!
Key Takeaways:
The impact of community and connection on business outcomesBuilding client relationships and sales through communityThe role of business coaches versus booksAI's capabilities in assisting with writer's block and structuring content, and it’s inability to personalize and understand for effective sales copyValue of personalized, authentic, and relationship-driven contentDifference between Copy and ContentPersonal connection in buying decisionsShowcasing uniqueness through brand differentiatorsTailoring communication to different audience levels and experiencesPower of 3 Framework
About our Guest: 
Christine McShane is a copywriter & content marketer who understands that good writing is more than just pretty words, it should be compelling and achieve your underlying business objectives. Through 1:1 work and her private memberships, Christine specializes in helping service-based businesses use their brand differentiators to connect and resonate with their dream clients in their copy and content, and to become best friends with their brand.  
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Burnout is the silent thief of creativity and joy. Join Patty Farmer and digital marketing expert Mary Barnett as they dive into the crucial need for pauses in our busy lives to prevent burnout and ignite creativity. Discover practical tips to reset, avoid burnout, rejuvenate, and reignite your passion, blending professional success with personal well-being. This conversation is a must-listen for anyone looking to turn the chaos of a busy schedule into a canvas for creativity and growth.
Key Takeaways:
Importance of setting boundaries with grace in professional relationshipsThe concept of "touching grass" for grounding and energyRelation of taking a pause to creativity and problem-solvingTransformation over informationImportance of owning a customer databaseSimplicity and effectiveness of text marketingChallenge of delegating tasksSetting boundaries and saying no in personal and professional lifeOffering key servicesOvercoming task overloadPressures faced by business owners
About our Guest: 
Mary Barnett, known as ‘MobileMary’ in the industry, is a Speaker, Bestselling Author and seasoned Digital Marketing Expert. In 1988, she founded Another Brilliant Idea, Inc., a certified small and women-owned marketing firm. Her mission is to assist successful yet overwhelmed business owners attract their ideal customer with ease and grace.
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In today's conversation, Patty Farmer is joined by James Bryant, a dynamic entrepreneur and talent development expert. Together, they dive deep into the foundational aspects of business success: vision, values, and mission. James shares his journey with his company, Wildly Free, emphasizing how loving what you do and integrating it into your company's culture can drive real results. Patty and James discuss practical strategies to articulate and align vision, values, and mission with your audience and clients to build trust and loyalty. Whether you're looking to strengthen your business framework or seeking insights on balancing personal values with professional growth, this episode is filled with invaluable tips. Explore how staying true to your beliefs and creating clear frameworks can help you connect authentically, attract the right clients, and ultimately, make more money.
Key Takeaways:
Integrating passion into company culture and operationsBuilding a company culture that reflects personal and organizational valuesBalancing personal values with community and customer needsStaying true to beliefs and making value-aligned decisionsThe impact of customer treatment on business success despite product qualityEvolving nature of vision, values, and mission as a business growsSteps for entrepreneurs to uncover and define their vision, values, and missionImportance of practicing what is preachedExamples of successful businesses living their vision, values, and mission
About our Guest: 
James is an entrepreneur, editor, publisher, business consultant, public speaker, and corporate trainer. With over 25 years of talent development experience, he is passionate about helping individuals and businesses discover and communicate their "Why." Besides being a husband and proud father of four, James enjoys photography, reading, and music.
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Prepare to be inspired to not only speak your truth but embrace it fully in all aspects of your life with Jennifer Urezzio, a personal development expert with over two decades of experience. Jennifer explains how speaking our truths and aligning with our authentic selves leads to healthier relationships, better boundaries, self-respect, and greater joy and success in business. Learn the strategies that will help you feel safe and supported while expressing your truths, and ways to overcome common barriers you might face. Tune in, grab some wisdom on speaking your truth for personal growth and increase your income!
Key Takeaways:
Speaking truth as a soul calling and not an ego-driven actionImportance of speaking truths to individuals who provide safety and supportAddressing issues like childhood experiences and imposter syndrome which inhibit truth-tellingThe significance of trusting one's intuition in overcoming restrictive early beliefsThe advantages of speaking unconventional truths in business settingsViewing vulnerability as a strength rather than a weaknessThe positive impacts of seeking assistanceThe concept of Soul LanguageEmphasizing boundary-setting in both personal and professional relationships to maintain individuality and respect
About our Guest: 
Jennifer Urezzio is a prominent figure in the field of personal development and spiritual growth. As a gifted master intuitive and healer, she has devoted her life to helping others discover their unique Soul Languages and embrace their true essence. Jennifer is also an author, speaker, business strategist, and coach. She has spent over two decades guiding individuals to tune into their Souls for success and to unleash the power of their voice through their business. Currently, she has trained over 30 practitioners worldwide and there are over 5,000 individuals connected to their Soul Languages.
Gift: Sould Language Books 
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Learn the keys to boosting your lead pipeline through collaboration with our guest Melanie Benson, an authority amplifier for expert-preneurs. Melanie and Patty discuss the opportunities in podcast collaborations - from generating consistent leads to becoming an authority in your field. You’ll also find helpful tips on choosing the right podcasts to collaborate with, and why having a clear and compelling personal brand is important for entrepreneurs seeking high-profile collaborations. Plus, stick around as Melanie reveals her scorecard of the common mistakes that experts make in interviews and how to avoid them to maximize your returns. This is an episode brimming with strategies to elevate your visibility and authority in the podcasting realm!
Key Takeaways:
Researching appropriate podcasts and crafting a thoughtful pitchEstablishing a genuine connection with hosts and maximizing that for future opportunitiesGathering testimonials from hosts to enhance credibilityImportance of building a strong fan base and consistently sharing valuable contentBenefits of collaborating with established podcasters for authority buildingUnderstanding and exemplifying true collaboration to be regarded as a valuable guestThe "authority trifecta" strategyPreparing effectively for podcast appearances versus "winging it"The essential balance between being engaging and strategically focused during podcast appearances
About our Guest:
Melanie Benson, an Authority Amplifier & Possibility Ignitor for Expert-preneurs, shows you how to be a Million-Dollar Authority. With over 12 years experience in corporate America and 21 years as an entrepreneur and coach, Melanie specializes in transforming wisdom into wealth through powerful mindset shifts, influence boosting strategies and aligned visibility that generates an endless supply of clients and opportunity. 
She's host of the Top 1.5% Podcast, Amplify Your Success, is author of Rewired for Wealth, and Entrepreneur.com’s Start Up Guide to Starting an Information Marketing Business, and has been featured in Authority Magazine, Bloomberg Business Week, Woman’s Day, Parenting and Marketing, Media, & Money magazine
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In today's fast-paced business world, referrals and relationships cannot be overstated. It has become a vital aspect of entrepreneurship. In this episode, Patty is joined by Tonya Gossage who brings a unique perspective on the power of referral-based business, relationship-building within the digital landscape, and leveraging affiliate marketing authentically. Learn how Tonya built a successful business entirely through referrals and relationships. Listen as Patty and Tonya chat about why knowing your true self is crucial, both in your personal life and in your career. They also talk about how having a solid community can boost not just your connections but also your bank account. You shouldn’t miss this noteworthy episode!
Key Takeaways:
Creating authentic connections both online and offlineTonya’s personal criteria for choosing companies and tools to affiliate withShifts in affiliate marketing strategies from sales-driven to relationship-centric approachesBenefits of podcasting: reach, visibility, and connectionImportance of integrating online and offline community engagementFacing and overcoming personal challengesImportance of self-identity of who you are and who you are not in networkingThe critical role of relationship-building before starting collaborationsExample of potential collaborative projects based on shared talents and experiencesFollow-ups and consistent communication in nurturing professional relationships
About our Guest:
Tonya Gossage is a transformational figure, transitioning from a 34-year career in executive banking to a successful entrepreneur. During her banking tenure, she played a pivotal role in escalating her company's assets from millions to billions. Now a high-performance coach and business strategist, Tonya also serves as a trainer and columnist for Marketing Media and Money magazine. As a podcast host, she imparts her extensive knowledge to help entrepreneurs enhance their influence, connections, and income. 
Tonya champions the power of referrals, relationships, and collaborative partnerships in business growth. Her unique approach emphasizes a deep self-understanding—recognizing not just who you are, but crucially, who you are not. This philosophy is vital for building self-confidence and self-worth, key to developing a distinctive personal and digital identity that strategically boosts revenue.
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