399 episodes

Join Mike Morrison - founder of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

Membership Geeks Podcast with Mike Morrison Membership Geeks

    • Business

Join Mike Morrison - founder of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

    What To Do If You’re Struggling to Get Your Membership Off The Ground

    What To Do If You’re Struggling to Get Your Membership Off The Ground

    In many ways your membership launch is some of the easiest marketing youâll ever do.
    Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
    However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
    In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
    In this episode:

    How your first wave of members is crucial to your ongoing marketing strategy
    Why you shouldnât give up on those non-buyers too easily
    What is âevent marketingâ and how can you use it to drive new members?
    What type of marketing is essential for longer term membership success?

    • 13 min
    An Announcement...

    An Announcement...

    In this special episode of the Membership Geeks Podcast, I share a huge update on what's been happening within the company this year regarding Callie Willows - the co-founder of the business - having to make the decision to step away.
    Listen in for more on what this means, and for a farewell message to the community from Callie herself.

    • 8 min
    Dos and Don'ts of Launching a Membership Website

    Dos and Don'ts of Launching a Membership Website

    In many ways your membership launch is some of the easiest marketing youâll ever do.
    Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
    However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
    In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
    In this episode:

    How your first wave of members is crucial to your ongoing marketing strategy
    Why you shouldnât give up on those non-buyers too easily
    What is âevent marketingâ and how can you use it to drive new members?
    What type of marketing is essential for longer term membership success?

    • 11 min
    Catering to Multiple Segments in your Membership

    Catering to Multiple Segments in your Membership

    In many ways your membership launch is some of the easiest marketing youâll ever do.
    Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
    However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
    In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
    In this episode:

    How your first wave of members is crucial to your ongoing marketing strategy
    Why you shouldnât give up on those non-buyers too easily
    What is âevent marketingâ and how can you use it to drive new members?
    What type of marketing is essential for longer term membership success?

    • 28 min
    6 Techniques for Attracting More Committed Members

    6 Techniques for Attracting More Committed Members

    In many ways your membership launch is some of the easiest marketing youâll ever do.
    Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
    However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
    In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
    In this episode:

    How your first wave of members is crucial to your ongoing marketing strategy
    Why you shouldnât give up on those non-buyers too easily
    What is âevent marketingâ and how can you use it to drive new members?
    What type of marketing is essential for longer term membership success?

    • 34 min
    Setting Realistic Expectations for Membership Growth

    Setting Realistic Expectations for Membership Growth

    In many ways your membership launch is some of the easiest marketing youâll ever do.
    Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
    However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
    In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
    In this episode:

    How your first wave of members is crucial to your ongoing marketing strategy
    Why you shouldnât give up on those non-buyers too easily
    What is âevent marketingâ and how can you use it to drive new members?
    What type of marketing is essential for longer term membership success?

    • 37 min

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