Purpose is the 5th P of Marketing - Find Out Why PromoCares Radio

You don't have to sacrifice quality or pay more than expected for a product from AAA Innovations Plant A Tree program. As a reaction to growing demand from their clients, AAA Innovations is on a mission to introduce environmentally-friendly options for ALL their products.

We've all been faced with that moment when it's clear your original plan for an event is NOT going to happen.

Listen in as industry supplier Raining Rose explains what they did when faced with their own crisis moment at the biggest trade show of the year and the ways turning to service saved the event and made them stand out at the show in the process

Statistics show that trauma during ones formative years is often an inescapable start to life. Tamar Sebesta joins Karie Cowden for an in-real-life look at the ways drug addiction, foster parenting, and teen pregnancy were stepping stones on her journey to adulthood. This remarkable story will move you, scare you and maybe even inspire you to do something to be a part of the solution to the myriad challenges our youth are faced with

As President and CBO (Chief Bargain Officer) of the Bargains Group, Jody has mobilized her award-winning discount wholesale and promotional products company to revolutionize the business landscape.

A winner of the Canadian Woman Entrepreneur of the Year Award, Canada’s Top 40 Under 40, and a PROFIT W100 Recipient, Jody Steinhauer uses her network of resources and leveraged buying power to aid every company and not-for-profit agency that she touches to maximize their buying dollar. Since 1988, Jody has grown Bargains Group from her apartment to a multi-million dollar-a-year business. Jody is also an official Huffington Post blogger.

Pioneering her belief of “giving back makes good business sense”, Jody is a tireless not-for-profit advocate, and the founder of the national charity, Engage and Change, and its two annual initiatives, Project Winter Survival and Project Water. Through these projects, Engage and Change helps thousands of homeless throughout Toronto and Vancouver survive the extreme weather conditions while engaging and enabling citizens of all ages to donate their time to their local community through sponsored group engagement events. Jody and the Bargains Group also supply hundreds of similar projects across Canada.

Some of Jody’s various awards include: Toronto Region Board of Trade’s Business Leader of the Year Award (2014), Rotman Canadian Woman Entrepreneur of the Year (2001), Canada’s Top 40 under 40 (2001), Business Excellence Award in the Community, Presented by The Toronto Board of Trade (2005), Kaufman Community Award (2005), Humanitarian of the Year, Promotional Product Professionals of Canada Association (2010), and Local Hero Award, Women of Influence (2011). POWER Mentor Excellence Award (2013), Canada’s Profit W100 Award (2012), TD Bank: Paul Croutch Award (2012), FLARE Magazine Volunteer of the Year Award-finalist (2007 & 2008), Retail Council of Canada – Most Promising Student (1986)

Jody lives in Toronto with two wonderful children, who are raised with a “Give Back where You Live” philosophy.

She is also often sought out for speaking engagements due to her successful entrepreneurial business experience and has been featured in various media outlets.

Industry icon Roni Wright from supplier The Book Co. joins Karie Cowden for a look at her time as an industry volunteer and the way changes in society awakened the company's desire to share publicly their give back work with the advent of their relationship with American Forests

Iconic San Francisco brand Timbuk 2 has been making bags since 1989. If they can't repair your bag, you get a brand new one. They take sustainability seriously while focusing on making your experience special, be it thru customization or their virtual gifting experience. Ty Beck joins Karie Cowden for a look behind the brand.