The Back Yourself Show with Tom Fairey Tom Fairey

The Back Yourself show has been about giving would-be founders the insight they need to take the plunge into the start up world.
On the final episode of the show, we thank all everyone who helped make the show, everyone who appeared on the show, and of course everyone who listened as well.
Tom also teases a very exciting new project - enjoy!

The Back Yourself show is all about giving would-be founders the insight they need to take the plunge into the start up world.

On today’s episode of the show, we are answering questions that our audience have put to us on start ups, growing a business, and what it takes to be a founder.

If you’re interested in the infancy and launch stage of a business or want to know how to nurture a culture of success, this episode is for you!

This week’s episode of the show features our youngest guest yet, Suhit Amin.

Founder of Saulderson media, an influencer agency representing prominent gaming and YouTube content creators, Suhit founded the company at just 16.

In this episode, Suhit talks about building a successful business after battling a life threatening illness, how and why he started entrepreneurship at such a young age, and gives insight into the influencer marketing industry.

On next week’s podcast, our host Tom will be answering any start up questions you may have, so send them in via the comments on TikTok, Instagram, YouTube and LinkedIn.

On this week's episode of the Back Yourself Show, we were live at the 2022 Sifted Summit in London.

The panel of guests include Lottie Unwin, Founder of The Copy Club, David Foreman, Co-Founder of Prateura Ventures, Molly Johnson-Jones, Founder of Flexa and Patrick Ryan, Founder of Odin.

In this show the panel will be discussing a range of topics like why raising capital is like going on a first date, what VC’s are easiest to work with USA vs Europe, why not to say “these numbers are conservative” to an investor, and why you should post selfies on LinkedIn.

For tips on how to navigate the VC ecosystem, how to hire the right people and what not to say to Investors you’ve come to the right place!

Sit back, relax and enjoy the Back Yourself Show Live!

My guest this week is former jockey turned founder Andy Bartlett. His Roam local app allows people to access an array of local knowledge of food, drink and things to do across the world.

He knows a thing or two about being quick out of the blocks and dealing with hurdles in both his horseracing days and now as a business owner. In this episode, Andy speaks about how his childhood shaped his self-awareness and ability to be authentic when marketing his product. How the network he built whilst in the racing industry has helped him to generate 3 million hits in its first week.

If you’re looking for practical tips on how to build and market an app. Utilising your network to raise money and drive downloads, you’re in the right place!

My guest this week is George Kruis, former England and Saracens rugby star turned founder of FourFive.

In this episode, George shares insight into how being a professional Rugby player taught him the invaluable skills he needed to become a founder and business owner. He also shared secrets into how he networked and built a team of employees, as well as why he ventured into the science focussed pharmaceutical side of the CBD industry despite having no experience in the field.

00:00 Introduction

00:55 At what point in your career did you start looking into starting a business?

03:40 Was being second row (a position most prone to injuries) what made you get into the CBD/recovery industry?

7:20 What were the first steps you took into the pharmaceutical industry despite no real experience in it?

10:10 What was the hardest thing you had to come up against whilst starting a business?

16:40 How does the pace of being a founder compare with that of an athlete?

20:10 How did you use marketing to differentiate your product?

28:00 Where do you want the business to be in future?

33:30 The Barbarians backheel conversion kick story

36:20 What advice would you give to other athletes looking to make the transition into business?

45:00 Start up Sin Bin