185 episodes

Welcome to “If Walls Could Talk” where Walls & Ceilings magazine is out to discover just that.

Listen as W&C talks with influencers in the industry who are making an impact. We are helping educate and entertain the wall and ceiling industry as only W&C can do. What brought these people to the industry? What’s in store for the contractor? And “If Walls Could Talk,” what stories would they tell? Find out all of this and more on each episode.







  

Walls & Ceilings 'If Walls Could Talk‪'‬ www.wconline.com

    • Business

Welcome to “If Walls Could Talk” where Walls & Ceilings magazine is out to discover just that.

Listen as W&C talks with influencers in the industry who are making an impact. We are helping educate and entertain the wall and ceiling industry as only W&C can do. What brought these people to the industry? What’s in store for the contractor? And “If Walls Could Talk,” what stories would they tell? Find out all of this and more on each episode.







  

    Partner’s Insulation: Working for the Customers

    Partner’s Insulation: Working for the Customers

    In this special episode of If Walls Could Talk, Walls & Ceilings Associate Editor Michael Levitt speaks with Elva Jimenez of Partner’s Insulation. The company, which is based in Boise, Idaho, is on the cover of W&C’s June issue and has been able to grow to 62 employees and three locations in just six years.

    • 5 min
    Episode 183: Understanding Independent Sales

    Episode 183: Understanding Independent Sales

    In this exclusive episode, Walls & Ceilings Legal Insights Expert Trent Cotney, partner with Adams & Reese, highlights some recent calls he’s taken from contractors when it comes to sales representatives. He breaks down the difference between 1099 and W-2 workers when it comes to sales, recorded at Florida Roofing and Sheet Metal Association Expo in Kissimmee, Florida. Listen to the full conversation here.

    • 4 min
    Episode 182: Top 3 Hiring Tips

    Episode 182: Top 3 Hiring Tips

    In this episode of “If Walls Could Talk,” Jill Bloom talks with Matt DiBara of The Contractor Consultants about the critical process of hiring new employees. DiBara, a fourth-generation contractor, shares three essential tips: considering the candidates' perspective, crafting compelling job ads, and carefully evaluating interview performance against actual work quality. Tune in to hear DiBara's detailed advice on skill assessment and making informed hiring decisions.

    • 11 min
    Episode 181: Dear Anna: Where to Use AI in Marketing?

    Episode 181: Dear Anna: Where to Use AI in Marketing?

    Contracting may not seem like the most obvious place where artificial intelligence can be useful, but if contractors are open-minded, they’ll find AI can make them more productive. In this episode, Anna Anderson, CEO of Art Unlimited, explains how AI can be used to assist in marketing efforts.

    • 12 min
    Episode 180: Utilizing EIFS for Greater Long-term Benefits

    Episode 180: Utilizing EIFS for Greater Long-term Benefits

    In the latest episode of “If Walls Could Talk,” W&C’s Jill Bloom and John Wyatt speak with Stephen Sears, CEO and executive director of EIMA, about the association’s initiatives and the status of their goals. Sears provides an update on this year’s EIMA event in Texas, including the renaming of their competition to the EIFS Excellence Awards, membership growth, and educational courses. He also discusses the Arcadis 2024 International Construction Costs report and how EIFS can offer long-term benefits for building owners, sharing his thoughts on the future of the system and the industry.

    • 12 min
    Episode 179: Using Spray Foam in Metal-skinned Buildings

    Episode 179: Using Spray Foam in Metal-skinned Buildings

    In this episode of "If Walls Could Talk," Editor John Wyatt speaks with Tom Harris about the benefits and challenges of metal buildings, particularly in managing interior moisture with a vapor impermeable shell. The discussion highlights how vapor drive, the movement of moisture from areas of high to low energy, affects buildings differently in the South and North due to temperature differences. The SPFA is developing a guide to help professionals address high humidity applications in these structures.

    • 16 min

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