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367 episodes
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Your Digital Marketing Coach with Neal Schaffer Neal Schaffer
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As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
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21 Ways I Use ChatGPT
Have you ever wondered how AI could revolutionize your marketing game? From my hands-on experiences with ChatGPT, discover how I turned 21 conversations with AI into actionable strategies for boosting productivity and content creation. This episode promises to arm you with practical tips on leveraging AI for your marketing, business, and even personal life. Ever thought AI might make us lazy? Think again. Learn about Perplexity AI and other tools that are revolutionizing productivity wit...
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Modern Marketing Mastery: Insights on Content Strategy with Robert Rose
Unlock the secrets to mastering digital marketing in my latest episode featuring an interview with the legendary Robert Rose. Robert is the guru on all things content marketing, but our conversation did not stop there. In this episode, Robert shares his journey from the dot-com boom to becoming the CMO of a startup, leveraging content to outshine industry giants and co-founding the Content Marketing Institute with Joe Pulizzi. We also touched upon how the latest advancements in AI, including ...
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It's Time to Make the AI Shift
AI. It's not just a buzzword, it's a game-changer. But are you leveraging its full potential in your marketing strategy, or are you still just scratching the surface? Today’s episode is all about making the AI shift—learning how to work faster, smarter, and scale like never before. From optimizing your processes with AI-generated content to automating repetitive tasks and beyond, we’re diving deep into practical steps you can take to stay ahead in this rapidly evolving landscape. So stay tune...
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The Art of Customer-Centric Marketing: Learning from Expert Debbie Levitt
Step into the future of digital marketing where customers reign supreme, and their journey is the map to your success. Join me as I unpack the power and necessity of customer-centric strategies with a special nod to the wisdom of Debbie Levitt, author of "Customers Know You Suck." Get ready to transform your marketing with insights into customer research, actionable strategies for a devoted customer base, and the vital role of AI and ChatGPT in reshaping your approach to efficiency and paid m...
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11 Essential Takeaways from the Content Entrepreneur Expo
Embark on a journey through the bustling hub of the Content Entrepreneur Expo with me, as I peel back the curtain on the latest in digital marketing wizardry. This episode is jam-packed with transformative strategies and the latest trends that are shaping the digital marketing landscape.We’ll explore everything from the importance of understanding your audience’s psychographics to effectively leveraging TikTok for business growth. You’ll hear from experts like Abigail Pumphrey and Micha...
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Unlocking the Power of Creator Partnerships: Interview with Impact CEO David Yovanno
Unlock the full potential of your digital marketing strategy as I team up with Impact CEO David Yovanno to delve into the captivating world of creator partnerships. This episode promises to equip you with the wisdom to harness influencer magic and partnership alchemy, transforming how you connect with consumers and amplify your brand's authenticity. As we navigate the Partnership Economy, you'll be fascinated by the story of Ticketmaster's Michael Chua and his innovative API integrations that...