Wish You Were Here - Place Branding Podcast

001: Stockholm, the Capital of Scandinavia

The first episode of Wish You Were Here, the Place Branding Podcast by UP THERE, EVERYWHERE where we explore the branding of Stockholm, the Capital of Scandinavia. Guests: Olle Zetterberg, CEO of Stockholm Business Region & Jonathan Forster, VP of Spotify in Europe. Hosts: Julian Stubbs & Maura Gaughan