049 - Launching and Closing A Daily Brain Care Business, with Brian Davis, Co-founder of Parable‪.‬ Ready For Launch: How To Build A Startup

Welcome to Ready For Launch, the show where Ian Black talks to founders of early stage companies about how they launched their business into the world.

This week I’m talking with Brian Davis, co-founder founder of Parable.

Among many things, we discuss:


Why Brain Care is so important for an ageing population
The 4 Pillars of Brain Care
How to communicate the benefits of a product when customers aren’t problem-aware yet
The importance of finding founder-fit
The problems with fundraising and launching a business at the same time
Deciding to shut down the business
The problem with taking advice from Outliers
The lack of failure stories on social media

Sit back and enjoy the show!