1 tim. 7 min
1. Full Episode | The Science of Emotion: - How to Find Your Company's Limbic Sparks to Build better Emotional Connections with Your Customers. | Kevin Perlmutter, Limbic Brand Evolution The Power of Audio + Science + AI with Jasmine Moradi
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- Musikintervjuer
My guest today is my friend Kevin Perlmutter. We met for the first time in May 2017 when I was in NYC conducting my in-store music research. I visited him at the Man Made Music office where he was working as the Chief Strategist & Chief Innovation Officer.
Today, he has jumped in to the world of entrepreneurship. And is the Chief Strategist & Founder Of Limbic Brand Evolution. Before that he has passionately and successfully, for over 20+ years been helping large, small and nonprofit brands evolve. He started his career in the advertising industry where he stayed for 16 years. After that he moved on to work for Interbrand as a Senior Director of Strategy. There he leads strategy brand revolution and identity evolution. He launched a successful customer experience practice, long before it became a hype. In this episode, Kevin and I are going to discuss the ins and outs of the power of emotional branding “How to find your company’s limbic sparks to build better emotional connections with your customers?”. We both have the passion for discovering what triggers the brain.
SoundbitesSoundbite #1.1 – The sound of Porsche (30:50)
Soundbite #1.2 – Limbic Sparks (35:28)
Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)
Soundbite #1.4 – The power of emotional brand associations. (51:58)
Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)
Soundbite #1.6 – Habit vs. Loyalty. (55:08)
Soundbite #1.7 – The power of emotions in sonic branding. (15:28)
www.limbicbrandevolution.com
www.jasminemoradi.com
#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.
My guest today is my friend Kevin Perlmutter. We met for the first time in May 2017 when I was in NYC conducting my in-store music research. I visited him at the Man Made Music office where he was working as the Chief Strategist & Chief Innovation Officer.
Today, he has jumped in to the world of entrepreneurship. And is the Chief Strategist & Founder Of Limbic Brand Evolution. Before that he has passionately and successfully, for over 20+ years been helping large, small and nonprofit brands evolve. He started his career in the advertising industry where he stayed for 16 years. After that he moved on to work for Interbrand as a Senior Director of Strategy. There he leads strategy brand revolution and identity evolution. He launched a successful customer experience practice, long before it became a hype. In this episode, Kevin and I are going to discuss the ins and outs of the power of emotional branding “How to find your company’s limbic sparks to build better emotional connections with your customers?”. We both have the passion for discovering what triggers the brain.
SoundbitesSoundbite #1.1 – The sound of Porsche (30:50)
Soundbite #1.2 – Limbic Sparks (35:28)
Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)
Soundbite #1.4 – The power of emotional brand associations. (51:58)
Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)
Soundbite #1.6 – Habit vs. Loyalty. (55:08)
Soundbite #1.7 – The power of emotions in sonic branding. (15:28)
www.limbicbrandevolution.com
www.jasminemoradi.com
#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.
1 tim. 7 min