12 min
112: April’s Reads: Public Relations Skepticism Disorder The PR Wine Down
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- Marknadsföring
Today’s episode features an article that April wrote for the Forbes Agency Council, “Suffering From Public Relations Skepticism Disorder? Three Tips For Agencies And Brands To Recover.”
The unspoken truth is this: The status quo PR agency approach works against employees and clients. Many brands have been burned by PR in the past, with lackluster media results, inexperienced account staff, murky agency contracts, and strategies that don’t align with their broader business goals.
As Trust Relations celebrates its 5th agency anniversary this month, we’re dedicating this special episode of the PR Wine Down podcast to consider a pervasive issue that has yet to be uprooted in this industry: the disappointing experience many brands face when engaging with a PR firm for the first time.
The traditional PR agency model is broken, and we’re on a mission to reinvent it and replace it with something better. With the Trust Relations approach, we’re dedicated to changing client and staff expectations for what a PR agency can be — and then exceeding them.
In this special edition of April’s reads, our CEO & Founder April White takes a closer look at what brands and agencies can do to achieve success, improve the industry and redefine what PR can do for brand’s today.
Listener Note: Don't worry, your favorite interviews and conversations with Laura Schooler and our wonderful guests from in and around the PR industry aren’t going anywhere. Our hosts will be back in your feed for another classic episode in two weeks.
You can read the original article here: https://www.forbes.com/sites/msolomon/2024/04/20/best-timepieces-watches-and-wonders-geneva-2024/?sh=9785f4356620
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
Today’s episode features an article that April wrote for the Forbes Agency Council, “Suffering From Public Relations Skepticism Disorder? Three Tips For Agencies And Brands To Recover.”
The unspoken truth is this: The status quo PR agency approach works against employees and clients. Many brands have been burned by PR in the past, with lackluster media results, inexperienced account staff, murky agency contracts, and strategies that don’t align with their broader business goals.
As Trust Relations celebrates its 5th agency anniversary this month, we’re dedicating this special episode of the PR Wine Down podcast to consider a pervasive issue that has yet to be uprooted in this industry: the disappointing experience many brands face when engaging with a PR firm for the first time.
The traditional PR agency model is broken, and we’re on a mission to reinvent it and replace it with something better. With the Trust Relations approach, we’re dedicated to changing client and staff expectations for what a PR agency can be — and then exceeding them.
In this special edition of April’s reads, our CEO & Founder April White takes a closer look at what brands and agencies can do to achieve success, improve the industry and redefine what PR can do for brand’s today.
Listener Note: Don't worry, your favorite interviews and conversations with Laura Schooler and our wonderful guests from in and around the PR industry aren’t going anywhere. Our hosts will be back in your feed for another classic episode in two weeks.
You can read the original article here: https://www.forbes.com/sites/msolomon/2024/04/20/best-timepieces-watches-and-wonders-geneva-2024/?sh=9785f4356620
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
12 min