#141 Kyle Sheldon - Founder and CEO, Name & Number Sports Management Podcast
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- Sport
Welcome to episode 141 of Sports Management Podcast.
Kyle Sheldon is the founder and CEO of Name & Number - a soccer-specific marketing and creative agency built to connect teams and brands to American soccer fans and culture. He is also the co-founder of Pathway – where they help ambitious professionals break into and build a career in soccer.
Kyle is an award-winning marketer with nearly 20 years of experience in pro sports and he has worked almost exclusively in soccer except for 2 years in NASCAR.
In this episode we spoke about:
What learnings he brought from NASCAR to soccer The story behind the Name & Number logo The rise of soccer in the US The importance of FIFA World Cup 2026 What are some hirable qualities And much more!
WATCH ON YOUTUBE: https://youtu.be/DIZEXD6D2Co
Timestamps:
00:00 Intro
01:36 Name & Number
03:52 Soccer in the US
08:10 FIFA World Cup 2026
10:45 Kyle's Soccer Origin
12:58 Founding Pathway
16:20 Hirable Qualities
18:23 Managing Two Companies
21:00 Importance of Business Relationships
23:00 Working for NASCAR
30:00 Leadership
32:40 The Kuykenstrong Foundation
34:25 The Name & Number Logo
36:10 Marketing is Storytelling
37:40 Kyle's Favorite Soccer Team
39:07 Bumps On the Road
42:44 Outro
_____________________________________________________________
Kyle's Channels:
https://www.nameandnumber.com/
https://www.instagram.com/kyleandnumber/
https://twitter.com/kylesheldon
https://www.linkedin.com/in/kylesheldon/
_____________________________________________________________
Follow Sports Management Podcast on social media
Instagram
Twitter
LinkedIn
YouTube
Sign up for the newsletter!
www.sportsmanagementpodcast.com
Welcome to episode 141 of Sports Management Podcast.
Kyle Sheldon is the founder and CEO of Name & Number - a soccer-specific marketing and creative agency built to connect teams and brands to American soccer fans and culture. He is also the co-founder of Pathway – where they help ambitious professionals break into and build a career in soccer.
Kyle is an award-winning marketer with nearly 20 years of experience in pro sports and he has worked almost exclusively in soccer except for 2 years in NASCAR.
In this episode we spoke about:
What learnings he brought from NASCAR to soccer The story behind the Name & Number logo The rise of soccer in the US The importance of FIFA World Cup 2026 What are some hirable qualities And much more!
WATCH ON YOUTUBE: https://youtu.be/DIZEXD6D2Co
Timestamps:
00:00 Intro
01:36 Name & Number
03:52 Soccer in the US
08:10 FIFA World Cup 2026
10:45 Kyle's Soccer Origin
12:58 Founding Pathway
16:20 Hirable Qualities
18:23 Managing Two Companies
21:00 Importance of Business Relationships
23:00 Working for NASCAR
30:00 Leadership
32:40 The Kuykenstrong Foundation
34:25 The Name & Number Logo
36:10 Marketing is Storytelling
37:40 Kyle's Favorite Soccer Team
39:07 Bumps On the Road
42:44 Outro
_____________________________________________________________
Kyle's Channels:
https://www.nameandnumber.com/
https://www.instagram.com/kyleandnumber/
https://twitter.com/kylesheldon
https://www.linkedin.com/in/kylesheldon/
_____________________________________________________________
Follow Sports Management Podcast on social media
Instagram
Twitter
LinkedIn
YouTube
Sign up for the newsletter!
www.sportsmanagementpodcast.com
46 min