16. Full Episode | Voice Marketing: How Brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement. | Geoffrey Stern, Voice Express The Power of Audio + Science + AI with Jasmine Moradi

My guest today is my new friend Geoffrey Stern, the founder of Voice Express – an early pioneer of using Voice of Things and on-demand media to drive commerce.
Episode 16: Voice Marketing: How brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement.
My guest today is my new friend Geoffrey Stern, the founder of Voice Express – an early pioneer of using Voice of Things and on-demand media to drive commerce. Today, 26 years later with multiple patents in his toolbox, Geoffrey’s products have been used around the world in voice enabled toys, sentiment expression, photo imaging, direct mail, packaging, and Point-of-Sale, to name a few. The company is most known for being the exclusive provider of Build-A-Bear Workshop, where they have shipped over 50 million electronic sound devices enabling consumers to express their emotions and put a smile on the face of young and old.
Episode 16: Voice Marketing: How brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)
Soundbites:
#1 The Story behind Voice Express: Send a Bouquet of Flowers with a Cassette? (03:35)
#2 50 Million+ Voice Messages Recorded at Build-A-Bear. (05:14)
#3 The Power of Voice: the Emotional Primal Trigger. (11:10)
#4 The Power of Emotional Marketing: Helping Consumers and Brands to Communicate in the Most Direct Matter. (14:33)
#5 Tapping the Power of Digital Voice Assistants via Shelf-Talk and Voice Brochure to drive In-Store Sales and Customer Loyalty. (20:32)
#6 How to Use Voice in the Proper Manner in the New Now. (35:00)
#7 Geoffrey Stern’s Best Practices on How Brand Leaders can use Voice Experience to Build Stronger Emotional Connections. (44:05)
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Geoffrey Stern
Founder & CEO
Voice Express
www.voice-express.com
#voicetechnology #voiceassistant #buildabear #voiceexpress #podcast #audiobranding #voice
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Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr
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