167 Jono Bacon Build Community for Customers Not Your Company Helping Sells Radio

Do you have a community built around your product and services? Do you want to build one? If so, this is the podcast episode for you. And Jono Bacon, author of People Powered: How communities can supercharge your business, brand, and teams, will help you avoid the mistakes that many other software companies make when building communities. The most notable mistake is building a community because it will benefit the company. That’s not exactly Helping Sells Radio approved, is it? 
 
We do things that benefit customers. Jono wants to help you build a community that benefits your customers…and whatever broader audience you want to serve. 
 
When you build a community…you have to provide value. Give people a reasons to discover your community, come back to your community, and help others stay in your community. 
 
Only then will your community thrive.
 
Only then will you gain some benefit. 
 
Learn more about Jono:
The Book: https://www.jonobacon.com/books/ Book Bonuses: https://twitter.com/jonobacon/status/1220083019458977798 Jono’s Website: https://www.jonobacon.com/ Jono's podcast: https://www.jonobacon.com/conversations/ On Twitter: https://twitter.com/jonobacon

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helpingsells.substack.com