23. Growing an Agency to 150 People | Victor Karpenko | Part 2 Ranking Revolution

This episode of the Ranking Revolution podcast features Victor Karpenko, founder of SEO agency SeoProfy, discussing how he built his 150-person SEO and data-driven marketing agency from scratch. 
Victor shares insights on the challenges of agency growth, the transition from a service provider to an agency owner, the importance of having a structured team with clear KPIs, and his journey of learning and adapting corporate strategies for success. 
Additionally, the episode touches on the evolution of SEO professionals, the strategic shift in 2018 that solidified the company's direction, and Victor's current focus on software development and organizing an SEO conference for the legal industry. 
Connect with Victor
AgencyNewsletter00:00 Welcome to the Ranking Revolution Podcast!00:08 Diving Deep with Victor: Building an SEO Empire02:38 The Origin Story of Victor's SEO Agency08:39 The Evolution of SEO Profi: From Chaos to Structure09:57 The Power of Partnerships and Strategic Growth20:44 Victor's Current Focus: Tools, Marketing, and a Legal SEO Conference21:27 Reflecting on Mistakes and Learning from the Past25:37 Looking Ahead: Goals and Aspirations29:12 Connecting with Victor and Wrapping Up

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