There’s a lot of advice out there about memberships, some of it good, some of it downright awful! If you’re not sure who to listen to or you’re worried you’ve made a mistake about starting a membership, don’t miss this episode.
In this episode, we break down the five top pieces of bad (and damaging) advice we’ve seen about running a membership.
We take you through competition in the membership world, whether you really need scarcity to sell and if memberships are as dead as people claim. *Spoiler* they’re not!
Essential Learning Points:
*How to recognize bad membership advice
*Why the membership model is NOT dying out
*Why healthy competition is good
*The problem with using scarcity to sell
*Why a closed-door membership does not mean less work