44 min
43 - Attribution Doesn’t Tell the Full Story | ABM Conversations Podcast B2B Revenue Vitals
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- Marknadsföring
Chris joined Yaagneshwaren Ganesh and Manish Nepal on the ABM Conversations Podcast last week to share his thoughts on how attribution oftentimes misses the mark when being used to measure the results of content marketing, what marketers can do in place of trade-shows and in-person events, and why your best leads shouldn't be going to an SDR.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.
Chris joined Yaagneshwaren Ganesh and Manish Nepal on the ABM Conversations Podcast last week to share his thoughts on how attribution oftentimes misses the mark when being used to measure the results of content marketing, what marketers can do in place of trade-shows and in-person events, and why your best leads shouldn't be going to an SDR.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.
44 min