53 min
#63 Paul Benigeri – How Influencers and User-generated Content are Shaping the Future of Marketing The Sugatan Effect Podcast
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- Marknadsföring
In this episode, Kris Sugatan talks to Paul Benigeri, Co-Founder and CEO of archive.ai, about the future of community marketing and the new Archive app. The app detects when your brand has been mentioned and automatically saves the Instagram post or story, giving you easy, organized access to UGC. Kris and Paul also talk about automation, virtue signalling, and the top three trends brands should pay attention to, so listen up for those insights!
In this episode, Kris Sugatan talks to Paul Benigeri, Co-Founder and CEO of archive.ai, about the future of community marketing and the new Archive app. The app detects when your brand has been mentioned and automatically saves the Instagram post or story, giving you easy, organized access to UGC. Kris and Paul also talk about automation, virtue signalling, and the top three trends brands should pay attention to, so listen up for those insights!
53 min